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Apple's Latest Price Increases Go Beyond Macs and iPads

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After raising prices on all Macs and iPads worldwide last month, Apple increased prices on more products and services on Friday.

Apple-Up-Arrow-Fearture.jpg

Apple has raised prices on Apple Music and Apple One plans around the world, iCloud+ plans in eight countries, and on iPhone models in Japan.In the U.S., only the prices of Apple Music and Apple One increased on Friday, with iCloud+ plans and iPhones not affected in that country for now.

Article Link: Apple's Latest Price Increases Go Beyond Macs and iPads
 
Article Link
https://www.macrumors.com/2026/07/19/apple-just-raised-more-prices/
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MacRumors said:


After raising prices on all Macs and iPads worldwide last month, Apple increased prices on more products and services on Friday.

Apple-Up-Arrow-Fearture.jpg

Apple has raised prices on Apple Music and Apple One plans around the world, iCloud+ plans in eight countries, and on iPhone models in Japan.
In the U.S., only the prices of Apple Music and Apple One increased on Friday, with iCloud+ plans and iPhones not affected in that country for now.

Article Link: Apple's Latest Price Increases Go Beyond Macs and iPads
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and Friday's article attributed the iPhone price increase in Japan to currency fluctuation adjustment, which wasn't the first time that happened ... so, so far, only place where iPhone price increased is Japan ...

But, just be prepared ...
and if you are budget conscious and waiting for the iPhone 18 - the 17 is a great deal, snap it while you can
 
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Apple increasing prices of Macs, iPads, Apple TVs, HomePods, some Apple services, and Apple Vision Pros whilst maintaining iPhone, Apple Watch, and AirPods pricing is a good strategy.

They might shock the industry if apples does not increase iPhone prices this year.

Personally I expect Apple to increase prices next year with the IPhone XX just like they did with the IPhone X.
 
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Apple can't be expected to change their large margins - we should absorb it no matter the cost.

It's not as if Apple didn't increase trade-in prices because they know it's a crisis and this isn't about grabbing more profits. They did increase trade-in prices too, right? right??
 
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Disappointing to see price hikes. Thankfully price hike on services is not worldwide and I hope that Apple does not plan on increasing it in my country in the near future.
 
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I am okay with the price increase for Apple Music, which now costs about the same as most of its competitors (Spotify still costs more).

But Apple needs to add more value to Apple One. I would start by offering incremental storage purchase option, such as $4.99 per each additional TB (rather than adding just one more iCloud+ storage plan). And offer yearly discounted pricing option (e.g., $399.99/year vs $39.99/month), at least for Apple Card holders.
 
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I am not defending Apple’s margins, but I am sure Apple knows the increases in hardware prices will decrease demand for these devices. I think the point is that the supply of available memory chips, etc is restricted, as well as more expensive means that fewer devices can be manufactured in this environment.
 
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RoadWarrior56 said:
I am not defending Apple’s margins, but I am sure Apple knows the increases in hardware prices will decrease demand for these devices. I think the point is that the supply of available memory chips, etc is restricted, as well as more expensive means that fewer devices can be manufactured in this environment.
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If that were true you would see trade-in prices increase too, because Tim labelled it as unprecedented. No increase = trying it on with profit grabs first in a crisis.
 
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All Taken said:
If that were true you would see trade-in prices increase too, because Tim labelled it as unprecedented. No increase = trying it on with profit grabs first in a crisis.
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Maybe you are right, time will tell. The best way for us “normal” customers to fight back is not to upgrade our hardware, unless absolutely necessary. If demand is lower than anticipated, they may have to adjust their pricing strategy. I did anticipate these increases since early spring. I traded in my iPhone 13 Mini in April, and I replaced my iPad Air only 4 days before the massive price increases were announced. I don’t plan to upgrade again for a number of years.
 
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RoadWarrior56 said:
Maybe you are right, time will tell. The best way for us “normal” customers to fight back is not to upgrade our hardware, unless absolutely necessary. If demand is lower than anticipated, they may have to adjust their pricing strategy. I did anticipate these increases since early spring. I traded in my iPhone 13 Mini in April, and I replaced my iPad Air only 4 days before the massive price increases were announced. I don’t plan to upgrade again for a number of years.
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Looks like you timed it beautifully.
 
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jsavvy said:
looks like they are ripping off the band aid all at once. What else needs increased?
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Not nice for customers, but clever for Apple to do it mostly “all at once” AND to do it when no new products have been released.

Announces of price increases are easier to stomach when you’re not buying, and when we hit “new product time”, the increased prices will be the normal prices.
 
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Happy_John said:
Not nice for customers, but clever fir Apple to do it mostly “all at once” AND to do it when no new products have been released.

Announces of price increases are easier to stomach when you’re not buying, and when we hit “new product time”, the increased prices will be the normal prices.
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You’re spot on!
 
GfPQqmcRKUvP said:
I don't understand people being upset at price hikes. Companies always try to maximize revenue/profit just like we all try to maximize our salaries and minimize what we pay for things. Everyone is self-interested - don't buy it if you don't like the price.
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This, pretty much. It simply comes down to what the market will bear. From the seller’s perspective, if customers keep buying after a price increase, that itself justifies the price increase. If the price increase dissuades enough customers from buying to the point that overall revenues drop, then the price increase was a bad decision, and would need to be corrected.

There’s no real obligation to the customer here other than keeping the customer happy enough to buy.

It’s just business.

Time will tell if these prices increases were the correct decision or not, but I’d place a bet that enough customers will keep buying, and so the market is able to bear the increase.
 
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I’ll be pissed off if they increase iCloud but change the tier levels.. the price jump from 2 -6 is too much and would be fairer to offer 3 or 4TB options st least.
 
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TrailorSwift said:
Just canceled Apple One Premier. Phase one of weening myself off of cloud subscription things. Setting up Immich and Nextcloud on my home server instead. Probably going to cancel Apple Music in the next 6 months. These subscription services have taken enough.
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I just have one running at a time… binge cancel and repeat
 
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