Apple's Latest 'Shot on iPhone' Video Reflects on Life of 17-Year-Old Athlete From American Samoa

MacRumors

macrumors bot
Original poster
Apr 12, 2001
7,417
8,488



Apple has shared a new "Shot on iPhone" video on its YouTube channel that presents a portrait of Eddie Siaumau, a 17-year-old athlete from American Samoa who has just accepted a full-ride scholarship to a NCAA Division I university.


The small island of American Samoa, nicknamed "Football Island," is a U.S. territory in the South Pacific Ocean that reportedly produces athletes who are around 56 times more likely to play in the NFL than Americans from anywhere else, a stat that Apple cites in the description of the video.

Apple says the video is shot on an iPhone XS with the aid of a DJI Osmo Mobile 2 smartphone gimbal, the FiLMiC Pro app, and a few other accessories. The video is directed by Steven Counts and produced by Heather Zara.

Article Link: Apple's Latest 'Shot on iPhone' Video Reflects on Life of 17-Year-Old Athlete From American Samoa
 

szw-mapple fan

macrumors 68000
Jul 28, 2012
1,582
1,025
what's the point of this?? Do people actually see those and go... Well, i'm going to spend 1500 dollars on that phone now.
By that logic, the think different ads would be a failure as well. Who looks at a picture of Einstein and says, I'm going to buy a Mac? These ads are about brand image and linking emotions with a product. In this case its most probably about how ubiquitous the iPhone is and how it's used by a variety of interesting people.
 

Rob_2811

macrumors 68020
Mar 18, 2016
2,156
3,575
United Kingdom
By that logic, the think different ads would be a failure as well. Who looks at a picture of Einstein and says, I'm going to buy a Mac? These ads are about brand image and linking emotions with a product. In this case its most probably about how ubiquitous the iPhone is and how it's used by a variety of interesting people.
Exactly its brand advertising for the most part. These video do showcase what the cameras are capable of now though.
 
  • Like
Reactions: orbital~debris

AngerDanger

macrumors 601
Dec 9, 2008
4,384
19,072
Its on their Youtube channel do you want the guy who uploads the videos hard at work on the new iPhone instead :rolleyes:
There are a lot of vocal MacRumors readers who are discontent with Apple and see every mention of the company as an opportunity to express that discontent. On a site called MacRumors, there are many mentions of Apple, so we get a lot of these vaguely-related comments.

Hell, if a photo of Tim Cook eating a turkey sandwich started making rounds, we'd get people asking why he isn't eating a sandwich filled with improved Macintosh hardware instead. And then I'd probably make a stupid GIF…

 
Last edited:

pedzsan

macrumors member
May 22, 2016
96
37
Leander, TX
Any plans to address the lens reflection?

I'm confused. If she is a photographer, she should know that its internal reflections. It could easily be that she has some type of protective lens on top. It isn't really the distance from the lens (when she plays with the UV filter) but the quality of the glass of the filter.

It might be curious if everyone is seeing this issue but the presentation, right now, feels much more like CNN fake news than an actual problem.

I just toyed with my iPhone XS Max and noticed that the other thing it could easily be is she is filming the screen. The screen could be causing much of the reflection. It is on my phone. That's not a defect. Take some video (or photos) and see if they have the same reflections. With my phone, they do not.
 

mozumder

macrumors 6502a
Mar 9, 2009
834
2,295
Man that's a lot of bland, generic, unemotional B-roll footage...

Apple really needs to hire better directors to show off their cameras, by at least putting together a story.
 
Last edited:
  • Like
Reactions: R10k

rwright

macrumors newbie
Mar 5, 2014
9
1
Any plans to address the lens reflection?

It's the lens hardware creating that annoying green/blue dot when shooting into a light source (the sun, in this case). The fix would be in new hardware. Maybe the 2019 iPhone? The iPhone does a pretty amazing job with 4K video but it does have its limitations.