Apple's Latest 'Shot on iPhone' Video Reflects on Life of 17-Year-Old Athlete From American Samoa

Discussion in ' News Discussion' started by MacRumors, Jan 20, 2019.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple has shared a new "Shot on iPhone" video on its YouTube channel that presents a portrait of Eddie Siaumau, a 17-year-old athlete from American Samoa who has just accepted a full-ride scholarship to a NCAA Division I university.

    The small island of American Samoa, nicknamed "Football Island," is a U.S. territory in the South Pacific Ocean that reportedly produces athletes who are around 56 times more likely to play in the NFL than Americans from anywhere else, a stat that Apple cites in the description of the video.

    Apple says the video is shot on an iPhone XS with the aid of a DJI Osmo Mobile 2 smartphone gimbal, the FiLMiC Pro app, and a few other accessories. The video is directed by Steven Counts and produced by Heather Zara.

    Article Link: Apple's Latest 'Shot on iPhone' Video Reflects on Life of 17-Year-Old Athlete From American Samoa
  2. Rob_2811 macrumors 68000

    Mar 18, 2016
    United Kingdom
  3. CrystalQuest76 Suspended

    Dec 14, 2015
    West Cost A Lot
    Nicely done. What app was used for the video editing?
  4. Rob_2811 macrumors 68000

    Mar 18, 2016
    United Kingdom
    Filmic Pro. Great App.
  5. Aston441 macrumors 65816

    Sep 16, 2014
    Less feel good social stuff please.

    More better products please.
  6. Rob_2811 macrumors 68000

    Mar 18, 2016
    United Kingdom
    Its on their Youtube channel do you want the guy who uploads the videos hard at work on the new iPhone instead :rolleyes:
  7. BruceEBonus macrumors 65816


    Sep 23, 2007
    Derbyshire, England

    When it comes to hyping second-best tech ... Apple are at the forefront of the competition!
  8. macfacts macrumors 68030


    Oct 7, 2012
  9. kingofwale macrumors 6502a


    Apr 24, 2010
    what's the point of this?? Do people actually see those and go... Well, i'm going to spend 1500 dollars on that phone now.
  10. szw-mapple fan macrumors 65816

    szw-mapple fan

    Jul 28, 2012
    By that logic, the think different ads would be a failure as well. Who looks at a picture of Einstein and says, I'm going to buy a Mac? These ads are about brand image and linking emotions with a product. In this case its most probably about how ubiquitous the iPhone is and how it's used by a variety of interesting people.
  11. Rob_2811 macrumors 68000

    Mar 18, 2016
    United Kingdom
    Exactly its brand advertising for the most part. These video do showcase what the cameras are capable of now though.
  12. mi7chy macrumors 603


    Oct 24, 2014
  13. notabadname macrumors 65816


    Jan 4, 2010
    Detroit Suburbs
    Featuring what you can do on that better product . . . . very appropriate.
  14. AngerDanger, Jan 20, 2019
    Last edited: Jan 20, 2019

    AngerDanger macrumors 68040


    Dec 9, 2008
    There are a lot of vocal MacRumors readers who are discontent with Apple and see every mention of the company as an opportunity to express that discontent. On a site called MacRumors, there are many mentions of Apple, so we get a lot of these vaguely-related comments.

    Hell, if a photo of Tim Cook eating a turkey sandwich started making rounds, we'd get people asking why he isn't eating a sandwich filled with improved Macintosh hardware instead. And then I'd probably make a stupid GIF…

  15. ikir macrumors 65816


    Sep 26, 2007
  16. smoking monkey macrumors 65816

    smoking monkey

    Mar 5, 2008
    You Only Live Twice
    Actually the video camera and sound recording on the XS series phones are the best. Not sure if you're thinking the pixel 3 is the best, but that phone has very average video recording capabilities.
  17. Futhark macrumors 65816


    Jun 12, 2011
    Northern Ireland
    Filmic Pro was used to shoot the video not edit it.
  18. citysnaps macrumors 601

    Oct 10, 2011
    San Francisco
    I liked the video and story. But thought the cuts were a little too frequent and short.
  19. pedzsan macrumors member


    May 22, 2016
    Leander, TX
    I'm confused. If she is a photographer, she should know that its internal reflections. It could easily be that she has some type of protective lens on top. It isn't really the distance from the lens (when she plays with the UV filter) but the quality of the glass of the filter.

    It might be curious if everyone is seeing this issue but the presentation, right now, feels much more like CNN fake news than an actual problem.

    I just toyed with my iPhone XS Max and noticed that the other thing it could easily be is she is filming the screen. The screen could be causing much of the reflection. It is on my phone. That's not a defect. Take some video (or photos) and see if they have the same reflections. With my phone, they do not.
  20. farkingdom macrumors member

    Mar 20, 2012
    So the iPhone is sea-waterproof based on this video?
  21. ryanwarsaw macrumors 68020


    Apr 7, 2007
    It makes me feel better about myself then the latest Gillette ads.
  22. mrow macrumors 6502

    Aug 15, 2009
    Smart move posting this here. The MacRumors comments section of a post about one of their ads is the first place Apple looks for bug reports.
  23. mozumder, Jan 20, 2019
    Last edited: Jan 20, 2019

    mozumder macrumors 6502a

    Mar 9, 2009
    Man that's a lot of bland, generic, unemotional B-roll footage...

    Apple really needs to hire better directors to show off their cameras, by at least putting together a story.
  24. racerhomie macrumors regular


    Aug 14, 2015
    Apple is its own competition. Very few people switch from iOS or MacOS . So Apple should worry about it’s older devices.
  25. rwright macrumors newbie

    Mar 5, 2014
    It's the lens hardware creating that annoying green/blue dot when shooting into a light source (the sun, in this case). The fix would be in new hardware. Maybe the 2019 iPhone? The iPhone does a pretty amazing job with 4K video but it does have its limitations.

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