Apple's Latest 'Shot on iPhone XS' Video Features Toronto Maple Leafs Stars Auston Matthews and Mitch Marner

[BarrettF77]

I have several DLSR / SLT cameras with dozens of lenses, cold shoe accessories, lights, external microphones, etc.
Doesn't make the brain of the camera any different, or the person behind the camera any 'better'. The point is the iPhone is a platform, no different than Canon / Nikon / Sony and there are thousands of accessories to extend the functionality of the phone. The beauty of the iPhone as a platform is the accessibility and ease of use. Often times, unedited iPhone photos and videos are amazing before retooling or color correcting. But if you want to try to make a movie, short film, etc... you can't just whip out your phone and start recording. Even commercials showing off the "true" capabilities of a camera phone are carefully crafted and planned.

This series is, as it always has been, a way to show off the potential of the platform. And they often use celebrated photographers/videographers to prove that creativity has no limit.

Couldn't agree more with what you said. But on that same point, we don't need them doing the same shot on an iPhone over and over campaign. It's like Microsoft showing over and over again that you can create a spreadsheet in office or write a word document but each time its a different excel doc or story written in word. It's kind of beating a dead horse and shows they are running out of things to peddle to sell their product. Similar to how the App Store has plateaued for the time..

 

[HiVolt]

Apple's advertising team is about as lackluster as paint drying these days. The videos during Jobs's time were truly engaging and fun. Mac vs PC ads etc.

I actually disliked the Mac vs PC ads. They were quirky and funny, they actually failed to show anything that the Mac could do better, all they did was attack the PC and its users - most of which could not afford the premium price the Mac commanded.

Sort of like political attack ads.

 

[BarrettF77]

Granted the price of admission is higher, but I think the hardware at the time also held up better. And things like not needing a antivirus were big. But unlike today's MacBook Pros with their keyboards able to break if you look at them wrong as an example, I don't think the price premium is merited today as it might have in some ways back then. And the prices today are just out of control too for what they charge for memory and SSD drives.

 

[decafjava]

Wut the Leafs made it to the Stanley Cup? First time since I left the country, no wait (checks wikipedia) first time since 1967 when I was one year old???

Ah well I'm from Vancouver so good luck Leafs.

Ah what the heck, good luck Bruins as well. (Love the city of Boston).

May the best team win and may the losing team's fans take it gracefully.

Nothing to say about the clip which I haven't watched except that you know, smartphones have become very capable. My 7 plus still takes great pics and video.
[doublepost=1554930588][/doublepost]Ok just watched the ad, not bad seen worse. But can the Xs stop a puck??

 

[Bornee35]

Shot on iPhone, but maybe edited on a Mac. Or possibly an accessory lens was used. Who knows, send Apple PR an email or ask on Twitter, maybe they’ll respond.

probably the part where they are ripping snap shots inches away from the "iPhone XS"

 

[0388631]

Auston? I had to look up his Wikipedia page. Where's that George Carlin sketch on names?

 

[dona83]

Should've been McDavid and Draisaitl. The Oilers not making the playoffs aside.

 

[DeepIn2U]

These shot on iPhone videos are so boring...

Not when it's the Leaf's baby!!!!

Ohhhhh Yeah!!!

This be the year FINALLY for Toronto!!

No work if we make it all the way ... for like 3 days ... Toronto be a high-high drunk fest partying!!

Thursday going to be a great game!!
[doublepost=1554935466][/doublepost]

Every Shot on an iPhone article that I can remember MacRumors posting has the phrase “Shot on an iPhone” in the title. They aren’t difficult to avoid if these types of articles annoy you.
[doublepost=1554923016][/doublepost]And I’m rooting for Tampa Bay this year. And whoever is playing Boston. Unless it’s the Capitals.

The Maple Leafs are set to face the Boston Bruins in the first round of the 2019 Stanley Cup Playoffs on Thursday at 7:00 p.m. Eastern on NBCSN and CBC

Toronto Maple Leafs ... YES!!!

 

[tongxinshe]

With three Huawei phones and one Samsung phone possessing better DXOMark scores than iPhone XS Max, especially the two extreme cases (night shot, large zoom) making Huawei P30 Pro look so much more outstanding , Apple should stop this “shot on iPhone” campaign. It’s simply wasting Apple's money educating customers to pay attention to the phone/video capabilities of the phones, eventually help Huawei and Samsung more than Apple itself.

Apple should focus on Apple’s strengths that Android phones can never compete with.

 

[Burnsey]

Go Bruins!

No one likes Boston.

 

[sidewinder3000]

Videos like these are fantastic. A great template to show young users (all users, really) how much they can do with the quality camera that’s already in their hand. Just takes some clever shot making and judicious editing. I wanna see a whole series of these.

 

[Patriks7]

All these Leafs fans thinking they have any shot at winning, so cute.

 

[nerdo]

'Additional hardware used' So in other words, don't puck your iPhone or you will puck your iPhone.

Anyway, another example of 'it's not the camera, it's the shooter'

 

[bbednarz]

With three Huawei phones and one Samsung phone possessing better DXOMark scores than iPhone XS Max, especially the two extreme cases (night shot, large zoom) making Huawei P30 Pro look so much more outstanding , Apple should stop this “shot on iPhone” campaign. It’s simply wasting Apple's money educating customers to pay attention to the phone/video capabilities of the phones, eventually help Huawei and Samsung more than Apple itself.

Apple should focus on Apple’s strengths that Android phones can never compete with.

Apple should stop marketing one of the features on their device because DXOMark said a couple other cameras are better in their opinion?

Out of curiosity what were the scores these devices received?

 

[5KDan]

Them be fighting words...

we'll see you on the ice tomorrow night

Go Leafs Go!

 

[aloshka]

Don't make fun of me, and I mean no disrespect, but for the longest time when announcers said it really fast, I heard "Toronto make-beliefs" not Maple Leafs.