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Apple's Latest Updates Re-Enable Apple Intelligence on Some Devices
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They didn't try and sell a whole generation of phone based on StandBy.
They don't have to tell shareholders that StandBy is used by % percent of the customer base to convince them everything is great.
Completely different playing field. As I said earlier, I use 'useful' AI briefly on a daily basis, and it can be used for good, but by god Apples implementation, maybe even interpretation of what might be useful to its users, has been poor. Having said that, maybe the majority of Apples users are teenagers these days.
On my wife’s iPhone, she had never enabled it. After updating 18.2, it was automatically enabled.
I use AI constantly too, so much so that my Action Button launches ChatGPT. So I get it. But I also don't think Apple is trying to be ChatGPT - whether or not that turns into a good decision or not we'll see.
I just think there's a stereotype on MacRumors that anything Apple does that a poster doesn't like is because "beancounter Tim Cook is being evil and all he cares about is money" and that is silly.
Maybe I am naive, but "bug in a point update to the version of iOS that turned Apple Intelligence on by default accidentally turned Apple Intelligence on for those who turned it off" makes a lot more sense than "Tim Cook wanted to juice Apple Intelligence install numbers and so forced Apple engineers to turn Apple Intelligence on for those who had turned it off".
I’m gonna stop way short of calling you naïve because you’re very thoughtful and intelligent as indicated by so many of your posts
I do think, however, that Apple Intelligence is really really really important to them and I don’t think it’s an accident that they’re enabling it over and over again
I’ll stop hammering this topic, but I maintain that the default from the OS vendor should be ensuring that existing system preferences that have been set a certain way stay that way
Lucky for me, since I’m mostly uninterested in AI, I only have one device they can even do it!
😂
Good point that Apple Intelligence is really important to them. I still lean incompetence vs. malice, but it is worth watching.
That said, if Apple releases a point update that turns Apple Intelligence back on a week or two before the next shareholder call or product announcement, and Tim comes out and says "Apple Intelligence is enabled on 95% of eligible devices" then I'll happily join team conspiracy theory!
Noted!
I know where I’m putting my money
(Hoping to be wrong honestly as I’d like apple intelligence to get so good that people actually do want to use it and are actively choosing to)
Here you go:
Apple CEO Tim Cook promises iPhone sales will rebound after AI features were slow to roll out
Apple shares rose in after-market trading on Thursday after the company forecast higher sales than Wall Street expected, a sign the company expects iPhone sales to recover as it rolls out artificial intelligence features. Apple executives said they expect sales for the current quarter to rise in...
www.msn.com
Said Cook: “we did see that the markets where we had rolled out Apple Intelligence that the year over year performance on the iPhone 16 family was stronger than those where Apple Intelligence was not available. In terms of the features that people are using, they're using all of the ones that I'd referenced (…)
And so, we see all of those being used.”
Sure, you could argue, as a matter of technically, that he didn’t give an exact percentage figure or that they did not turn it on a week or two before the call. They did it a week or two after the earning call. Makes perfect business sense though: First, raise anticipation. Then “deliver”.
Welcome to the team.
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Here you go - and welcome to the team:
Apple CEO Tim Cook promises iPhone sales will rebound after AI features were slow to roll out
Apple shares rose in after-market trading on Thursday after the company forecast higher sales than Wall Street expected, a sign the company expects iPhone sales to recover as it rolls out artificial intelligence features. Apple executives said they expect sales for the current quarter to rise in...www.msn.com
As a matter of technically, they did not turn it on a week or two before the call - they did it a week or two after the earning call.
Makes perfect business sense though: Announce. Anticipate. Then “deliver”.
Not sure how that's related. Saying "iPhone sold better in countries where Apple Intelligence was available, so we expect sales to rebound in places where it isn't available yet once it is available" doesn't have anything to do with turning it on for people in places where it is available.
FWIW I am not sure I buy Apple's spin there - I seriously doubt AI features are making a meaningful difference in most people's purchasing decisions. While I don't doubt sales are higher in places where Apple Intelligence is available, correlation does not imply causation.
The narrative is crystal clear:
AI feature will drives sales for their keystone product - if and when become available and used:
“we did see better results in the markets that we had rolled out in than markets we hadn't rolled out in”
…
“I think you can conclude from that that there are compelling reasons to upgrade. And in the markets where we had launched Apple Intelligence, they outperformed the markets that we did not.”
And that argument eventually needs to be backed up by activations and/or usage numbers (in viee of expansion to other markets).
You won’t be arguing “It’s available so we sold more - even though people dob’t use orhaven’t even enabled it” with a straight face. That would be akin to selling snake oil.
Again, I don't particularly buy Apple's argument there, but the key is going to be phone sales, not Apple Intelligence usage. If the sales go up in China and the EU when Apple Intelligence is released in those areas, then Apple will have something to say. If sales don't go up when it's released, whether or not it's activated on x% of phones in the US isn't going to matter. Of course they want people to be using it, but once it's available, their argument that "sales will rebound in those markets once it is available" isn't really applicable anymore.
This is a side note, I also highly suspect that the percentage of users turning it off is much, much lower than most people on MacRumors would believe, which is another reason I believe this issue was a bug and not an intentional "turn it back on" edict from Tim or Craig. Most people don't go into settings to turn features off.
I also suspect more people are using it than most people on MacRumors would believe. Totally anecdotal, but all the "normal" people I know who have access to Apple Intelligence use it daily, including two people in their 70s. Believe it or not, the number one use case among my friends/family using it is Image Playground. Small sample size here, but they love it. Would have never guessed that in a million years - I have zero use case for that.
Not interested. When I'm ready to upgrade my Apple tech in store, I will very loudly and politely ask the specialists helping me set up to turn off their AI.
I'll avoid wasting any more post space about it.
I'll avoid wasting any more post space about it.
ipad pro - turned back on
macbook - stayed off
mac mini - turned back on
iphone - mercifully too old to run it lol
if you catch it right when it finishes updating you can quickly switch it off and avoid downloading the models
macbook - stayed off
mac mini - turned back on
iphone - mercifully too old to run it lol
if you catch it right when it finishes updating you can quickly switch it off and avoid downloading the models
On both iPhone and iPad, I got the "hello" upgrade screen, complete with the Apple Intelligence (BETA) "you will use it and like it" screen and turned itself back on. On Mac, it didn't show the upgrade screen and it stayed off.
For the people saying Apple has been doing this with Siri for years: Yes, and it's annoying. But they still ask if you want to enable Siri, even if they still beg you to enable Siri with the "Finish Setting up Your iPhone!!!!!!" notification if you decline. Even on this upgrade, after the mandatory Apple Intelligence (BETA) screen, it asked if I wanted to enable Siri--which I declined.
For the people saying Apple has been doing this with Siri for years: Yes, and it's annoying. But they still ask if you want to enable Siri, even if they still beg you to enable Siri with the "Finish Setting up Your iPhone!!!!!!" notification if you decline. Even on this upgrade, after the mandatory Apple Intelligence (BETA) screen, it asked if I wanted to enable Siri--which I declined.
Freaking annoying! I only use BT for AirPods which isn't that often. Why does it turn BT on? Why not keep settings untouched after an update?
I realize this will be countered with "but what company/product is better!?" ... and it's an accurate and fair point
That said, I still have to say that not respecting user preferences makes Apple products objectively worse and less enjoyable.
Is it a huge thing? No
But it's part of a broader swath of niggles, bugs, issues, irritations and the like that further sand away the smooth edges of pleasure that at one time got each of us to be fans in the first place
That said, I still have to say that not respecting user preferences makes Apple products objectively worse and less enjoyable.
Is it a huge thing? No
But it's part of a broader swath of niggles, bugs, issues, irritations and the like that further sand away the smooth edges of pleasure that at one time got each of us to be fans in the first place
Every Bluetooth-enabled increases coverage for AirTags/Apple’s “Find My” network.
And that’s good for sales.
So why not turn it on?
Why would you refuse to do your part and help Apple make more money?
An interesting comment
I wonder if BT stays "off" (if you turned it off) if you are also not participating in FindMy on that device?
Don’t think so.
Although turning off Bluetooth would be good from a privacy perspective - and have moderate power savings.
Then again: when did they make Bluetooth undisableable in control center?
I’d have to look it up - but pretty much about the time they started selling AirTags, if I remember correctly.
Edit: OK, seems the control center behaviour was changed with iOS 11
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Huh? I just turned off Bluetooth in control center. And then turned it back on. Am I missing something?
It auto turns back on after a while I think
"Fully" turning it off requires going into Settings
IIRC
Yes. Apple is yet again (anticompetitively
) preferencing their own accessories:“Open Control Center on your iPhone or iPod touch, or iPad and tap the Bluetooth button. The icon dims and your device disconnects from any accessory it's connected to, except for Apple Watch, Instant Hotspot, Apple Pencil, and Continuity features, like Handoff.”
https://support.apple.com/en-us/102412
Learn something new every day. I’ll happily agree with you that if you turn off Bluetooth in control center it should turn completely turn it off.Yes. Apple is yet again (anticompetitively
“Open Control Center on your iPhone or iPod touch, or iPad and tap the Bluetooth button. The icon dims and your device disconnects from any accessory it's connected to, except for Apple Watch, Instant Hotspot, Apple Pencil, and Continuity features, like Handoff.”
https://support.apple.com/en-us/102412
This was intentional. They re-enabled it on my Mac after forcing the update much quicker than usual. I'm not sure why they are shoving this down our throats.