Not respecting the preferences of those who've turned it off is indeed "ramming it down their throat"
Apple Intelligence is effectively a follow-on to the rest of Siri. Ever since they released, Siri, I've been getting the "welcome to
Siri Apple Intelligence isn't it wonderful?" screen after every OS update. And every time, it asks if I want Siri (now Apple Intelligence) enabled, and I say yes, because I do...
... and then I go into settings and turn
off "listen for 'Hey Siri'", because I
do not want Siri triggering that way (on my iPhone/iPad/Watch/etc.). I want to only be able to trigger it with the side button - the only thing I have that listens for "Hey Siri" are my HomePods,
at home (and they're set to only respond to "Hey Siri", and not just "Siri" - sometimes I have to go reiterate
that decision after updates, too).
Every time I say "yes, I want Siri to work" (because I do), Apple quietly re-enables having Siri listen for a trigger phrase, forcing me to go turn that part of the feature
off.
Again. I had already clearly indicated my preferences by enabling Siri and setting it only to trigger on a physical button press (the last time, and the time before, and...). And if I say, "no, I don't want Siri to work" instead, I'd get the "well, we'll prompt you later in settings to set it up" path. It's frustrating.
Clearly, Apple has an idea of how they expect this feature to be used (even though
they include options to change its behavior), and they consider any attempt to use it differently to be a mistake on the part of the user, to be corrected (I see the hubris of this line of thinking a lot in software design).
So... this isn't
new behavior... but that doesn't mean it's
good behavior.