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Apple's Longtime Design Chief Jony Ive Leaving to Start New Design Company With Apple as a Primary Client
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Tim Cook is 58, the entirety of their top team is in their mid to late 50’s, so a major transition is imminent (5 year time span) Every company has to come to this impasse. Microsoft got here sooner.
My heart just dropped reading that. But fresh perspectives are always good. He’s also been trying to leave for the last decade.
Maybe he hated not working in the centre of Apple Park? Maybe the camera bump on the new iPhone is so bad that he quit?
I’m not entirely convinced Marc Newson is the best influence on him though. We shall see...
Maybe he hated not working in the centre of Apple Park? Maybe the camera bump on the new iPhone is so bad that he quit?
I’m not entirely convinced Marc Newson is the best influence on him though. We shall see...
Angela for sure as she's a more successful CEO than Cook has been. Jony would likely be a CEO if required to step up.
The head is rotten. They need to rid of Tim Cook before anyone else. As for the other old timers, they've gotten too fat with money and have become complacent. They need to retire or step aside and let hungry new talent right the ship.
Ive is a very good designer, but his philosophy is to sacrifice everything to the aesthetic of his design and his goal is fundamentally impossible so it's all about trade-offs. He doesn't care if the product works or is usable or anything about that as long as it is as close to his aesthetic as possible. He worked very well under Jobs who had the presence to force Ive to make a functional design. That's why it's been nothing but downhill since Ive lost Jobs influence. Since 2012, the only thing Apple has done consistently is make every product worse than the one before it.
I hope people stop asking for Forstall to return and start asking for Ronald Wayne to return. Things have really fallen off since he left.
Wouldn’t be surprised if this was some compromising arrangement. Maybe Jony wanted to step out and spread his wings, and “leaving” Apple allows him to do that, while still working with them.
Junior employees always do what their bosses want them to do. They get assigned tasks, and they suck up to the boss. Yes, there were teams of people working under Jony Ive doing most of the actual work, but they did it at his direction, under his parameters, and they naturally would have their work biased by his vision, for good or ill. Nobody at Apple was going to turn in a design that was something they knew Jony wouldn't like, or flew in the face of his particular design aesthetic or philosophy.
Anyone who has ever worked at a large company would know that low level employees have very little freedom to be truly creative, even when the job ostensibly calls for creativity. There is a strict framework, projects are assigned with the requirements already given from upper management, and an employee works within that framework using the tools they're told to use, to meet the requirements they're told to meet.
Maybe they can bring in another Dieter Rams protégée who hasn't lost their way and forgotten the principals of design like Ive certainly did.
It is a nice thought, but I don't think Macs will get any love as long as Tim "What's a Computer" Cook is running the company. He's the one who really needs to go.
Even comparing Ive's work under Jobs to his work under Mr. What's a Computer shows the Ive is not the problem, Timmy is.
Someone like Ive leaves the company and still all we hear is negativity and complaining in the comments. I’m personally incredibly grateful for the beautiful designs at Apple that have been led by Ive over the decades and am sad to see him go. I wish him the best with his new venture!
The $$$ the development world has spent on his doggone NOTCH -- beat it, already. sick of his arrogance. We'll have to cull all that ******** too!
His work was brilliant when Jobs was involved. I think Tim may have allowed a bit too much latitude and lack of input in the design area. I think they (Apple) are really feeling some push back in sales and in the media about the designs of late. I also have the opinion the the new Mac Pro was not a Jony design. And I *hope* the rumored 16" MBP is not a Jony design. So *I* think it best for this to happen. Apple can get design cues from Jony, without it necessarily being "the" design.
You can imagine the cost of the keyboard replacement program since the repair part includes the trackpad and battery also. This could be considered a major, costly design failure if it was spearheaded by Jony.
He did some wonderful designs. Incredible designs. We owe a lot to him. But I feel autonomy and ego overcame practicality.
You can imagine the cost of the keyboard replacement program since the repair part includes the trackpad and battery also. This could be considered a major, costly design failure if it was spearheaded by Jony.
He did some wonderful designs. Incredible designs. We owe a lot to him. But I feel autonomy and ego overcame practicality.
Geez, you’re still complaining about the notch that almost everyone who has used a phone with it and isn’t hellbent on complaining about everything has agreed is not an issue?
Industrial design prioritizes looks / packaging over functionality.
Usually an Industrial Designer is a part of a design team and not in charge of it.
Maybe he can take a couple of years off to design a new desk for himself. Something made of Aluminium and worthy of his ego.
https://www.macrumors.com/2013/10/1...on-create-one-of-a-kind-red-desk-for-charity/
