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Apple's Market Share Hitting Highs

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Apple's market share in both the computer and cell phone markets is hitting highs according to Net Applications.

Last month the Mac OS had 6.8% market share, compared to 5.39% for November 2006. This represents the highest market share in Apple's steady climb, which appears to be almost directly proportional to a slightly declining Microsoft Windows installed base (Windows declined -1.74%, Mac increased 1.41%).

In addition, Net Applications has issued an interesting report stating that the iPhone has quickly overtaken Microsoft's Windows Mobile as the most used mobile OS on the web.

We've been tracking iPhone usage since its launch. Total web browsing on the iPhone has topped the web browsing on all Windows Mobile devices combined, as this report shows. This report is a listing of the top operating system versions in use. It is not a measure of units sold, but the share of users browsing the internet with the devices. The iPhone has had a dramatic rise in usage share in its short time on the market Is this due to a better user interface? Larger screen?

In contrast to market share numbers by firms like Gartner which combine quarterly results from the industry to give market share of sales, Net Applications market share numbers attempt to represent installed base of internet users. More on how Net Applications gets its numbers...

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Eidorian

macrumors Penryn
Mar 23, 2005
29,096
302
Indianapolis
I can count a lot more members in my MUG on campus. SHEESH!

Leopard like Tiger sweetens the deal. I switched just after Tiger's launch. Spotlight is love.
 
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ErikAndre

macrumors 6502a
Nov 14, 2007
719
0
Florida
These are great numbers! Granted, there are only a few of them.. still.

It's also a bit humorous to see that MS is changing their marketing strategy for the Zune and Windows Mobile device... almost all similar to Apple... in fact, a lot similar.

Surprise. :rolleyes:
 
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daddywags214

macrumors regular
Sep 26, 2006
120
0
Vancouver, BC
I'd guess that at least half of my University are Mac users. Once you factor out the millions of POS and cublicle farm computers, and focus on the consumer market, Apple is gaining significantly.
 
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tcoleman

macrumors member
Aug 7, 2007
67
5
Great White North
In contrast to market share numbers by firms like Gartner which combine quarterly results from the industry to give market share of sales...

In other words, the traditional definition of market share? ;)
 
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unity

macrumors 6502a
Sep 30, 2005
926
0
Green Bay, WI
In contrast to market share numbers by firms like Gartner which combine quarterly results from the industry to give market share of sales...

In other words, the traditional definition of market share? ;)

Not really. That would be like selling product A which has usable life span of a week. And then product B which lasts a month. If both products sold the same quantity per week it would appear that B has a greater market share since more would be in use when in fact the same quantity was sold.

Thats not too comparable to PC/Mac sales, but the idea is there. I still have a 5 year old PowerBook, using it now. I also have a new iMac. Several friends still have their older Macs in use or they were passed onto other for use.

However, my moms older PCs were recycled and she buys a new one every two years or so to "start clean and get rid of viri" LOL :D Anyway, so there there is a big difference between active market share and a share of the marketplace.
 
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Popeye206

macrumors 68040
Sep 6, 2007
3,148
836
NE PA USA
What's interesting is the Web usage numbers... looks like iPhone users actually want to use the web - could it be that it's because they have a great web browser on the iPhone? Has t be something like that... there sure are a lot of WEP browsers out there!

This is good news for Apple... I hope the success does not kill the ride... I like being in the happy and content minority of Mac users. :)
 
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Popeye206

macrumors 68040
Sep 6, 2007
3,148
836
NE PA USA
Thats not too comparable to PC/Mac sales, but the idea is there. I still have a 5 year old PowerBook, using it now. I also have a new iMac. Several friends still have their older Macs in use or they were passed onto other for use.

However, my moms older PCs were recycled and she buys a new one every two years or so to "start clean and get rid of viri" LOL :D Anyway, so there there is a big difference between active market share and a share of the marketplace.

Good point! I know before we went on an upgrade spree and a new job, I was using the same Wall Street Powerbook for 7 years! Seems like all the PCs we had died a useful life in about 2 years. So I wonder what the market share is when you consider older Macs still in use today? There must be millions!
 
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lazyrighteye

macrumors 68020
Jan 16, 2002
2,072
882
Denver, CO
Interesting: about mobile web usage.
Not surprised, really. Browsing on anything other than an iPhone is near useless. I had a Treo 650 for a couple of years. Never browsed. Ever.

And those talking about stocks - yeah, we're not even remotely close to the high's APPL will see over the next decade. These numbers are just the tip of the iceberg.
 
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neven

macrumors 6502a
Oct 10, 2006
815
0
Portland, OR
In contrast to market share numbers by firms like Gartner which combine quarterly results from the industry to give market share of sales...

In other words, the traditional definition of market share? ;)

That's why they said "in contrast" - I don't think it's useless to measure the numbers of used systems as opposed to the numbers those companies say they sold, since the latter definition is way more open to interpretation (sold so they can sit in IT warehouses and wait to replace their crappy brethren when they die?)
 
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stevearm

macrumors 6502a
Nov 15, 2007
952
83
I'm not sure comparing 6% to 92% is quite something to shout about but ok...
 
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Clive At Five

macrumors 65816
May 26, 2004
1,438
0
St. Paul, MN
Taking the calculations one step further, 4 out of 5 switchers go to the Mac whilst 1 in 5 go to Linux or other some other OS.

(1.41/1.74 = .81 = 81%)

That's not too bad...

-Clive
 
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stupidregister

macrumors member
Sep 29, 2007
52
0
However, my moms older PCs were recycled and she buys a new one every two years or so to "start clean and get rid of viri" LOL :D Anyway, so there there is a big difference between active market share and a share of the marketplace.

The plural of virus is viruses, not viri. And why not install a fresh OS?
 
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EagerDragon

macrumors 68020
Jun 27, 2006
2,098
0
MA, USA
Not really. That would be like selling product A which has usable life span of a week. And then product B which lasts a month. If both products sold the same quantity per week it would appear that B has a greater market share since more would be in use when in fact the same quantity was sold.

Thats not too comparable to PC/Mac sales, but the idea is there. I still have a 5 year old PowerBook, using it now. I also have a new iMac. Several friends still have their older Macs in use or they were passed onto other for use.

However, my moms older PCs were recycled and she buys a new one every two years or so to "start clean and get rid of viri" LOL :D Anyway, so there there is a big difference between active market share and a share of the marketplace.

May want to buy her a real computer. You planting virus on her machine to convert her?
 
Comment

xUKHCx

Administrator emeritus
Jan 15, 2006
12,583
7
The Kop
Can somebody say SWITCHERS!!!

Can somebody say NEWBIES!!!

Does the iPhone number also include the iPod Touch because it isn't listed separately but I'd imagine that apple has sold a bucket load of those as well.
 
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