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Apple's Move to Revolutionize Sapphire Manufacturing Likely to Leave Competitors Behind

jrswizzle said:
For some reason, both my 5C and 5S are scratched to hell....never had an issue before and its not like I've been any harder on these particular devices versus any of my other iPhones.

Honestly, I think Gorilla Glass is an overrated product and look forward to something better/more durable coming along.

Let's face it - if you drop a glass display (any glass) it will break. I'd much rather take care of the day-to-day annoyances like scratches, scuffs and fingerprints now and figure out the indestructible glass later.
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Maybe that's because iPhone 5s still uses old Gorilla Glass whilst Samsung switched to a better one (Gorilla Glass 3) a while back.
 
mdridwan47 said:
The next iPad better have sapphire. Or else I'm not buying.
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So because of rumors that may not have ANY truth to them at all you set your exceptions so high you will not buy with out it... Don't believe everything this could be for the camera and touch ID like apple has been doing.
 
samcraig said:
I'm not convinced that this is a making or breaking technology that matters to customers overall. It definitely has its usefulness and is an important technology. But even if Apple was the only one with it - I don't think competitors will be at that great of a "loss" for not having it.
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Sapphire in itself might not be a feature to "sell", but there may be important synergies to the sapphire in the finished display that are unknown outside of Apple.

I'm not convinced that we will see sapphire in the upcoming iPhone(s) as I don't think the production is ramped enough for the estimated sales volume.
 
I actually don't see this as a good thing, having a monopoly on something as crucial as the display material will discourage competition and allow Apple to charge more
 
nia820 said:
It sounds cool and its's suppose to be really durable. It is a benefit for people who abuse their phones. But for people who actually take care of their phones it is unnecessary.
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Actually you have it backward. Scratch-resistence is good for normal people who just put their phone into their pocket every day. If one is prone to *abusing* their phone, like dropping it, sapphire won't help because it shatters easier.
 
It's rants like these that cheapen words like "revolutionize"; come on people, Apple sure knows how to innovate in the tech industry, but they don't revolutionize anything.

A neural interface that beams images directly to one's brain is a revolution, a new type of manufacturing is an improvement, an upgrade, a new process. Not a revolution.
 
mattbaar26 said:
I actually don't see this as a good thing, having a monopoly on something as crucial as the display material will discourage competition and allow Apple to charge more
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Apple still wont be able to charge more because people look at the price of the phone itself.
 
amirite said:
So can someone tell me what the advantages of sapphire are?
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It's like retina display on a MacBook. It is really not necessary except for jacking up the price. Gorilla glass is just fine. So is the resolution on non-retina MacBooks.
 
Ahheck01 said:
The plasticky feeling of the iPad Air and Mini Retina have kept me from buying them - they've lost the premium feel, despite their incredible thinness and lightness. A sapphire iPad screen seems a bit ambitious to hopeful though.
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That really doesn't make a lick of sense.

1) there is nothing plasticky about the ipads, since, there's no plastic. Their screens are glass.

2) sapphire glass is still glass, and won't make the screen "feel" any more premium to you the user.
 
I read the title and looked at the picture and for a second thought to my self, "saphire screens for my mac?"

LOL macRumor, you got me on this one....
 
MacVista said:
It's like retina display on a MacBook. It is really not necessary except for jacking up the price. Gorilla glass is just fine. So is the resolution on non-retina MacBooks.
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I would kill for a bump on the 11.6" and 13.3" models. It's not 2003 anymore.
 
MacVista said:
It's like retina display on a MacBook. It is really not necessary except for jacking up the price. Gorilla glass is just fine. So is the resolution on non-retina MacBooks.
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Who really needs a DUAL-CORE processor? My Pentium 4 is just fine. Pff.

Your post is hilarious.

CosmoFox said:
I promise you Samsung will release a phone with a sapphire display within 6 months of Apple.
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Probably. But it would hurt Samsung's bottom line a whole lot. Apple, not so much.
 
To put this in perspective, sapphire glass has been manufactured for over a century, and more than 200,000 kg is produced each year. If you want to check it out in-person, just pay a visit to your supermarket checkout and look at the glass the cashier is sliding your purchase across.
 
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