This is a bit broader than just the iPhone but lets be honest here. The iPhone and all Mac product naming is completely confusing and hard to understand. There are minis, pros SEs, Pluses, Airs, etc. What does it all mean? Anyone who isn't a complete tech nerd would have no idea. But I have a way that it can be made completely clear. Standardize on Mini/Air/Pro representing the three tiers. iPhone: Currently we have the iPhone SE, the iPhone 6S, and the iPhone 6S Plus. When the 7 comes out, we will have: iPhone Mini, iPhone Air, and iPhone Pro. The iPhone Air will come in two sizes, 4.7 and 5.5, as will the iPhone Pro, but like the iPad the iPhone pro will be beefed up, brand new design - The new glass design that has been leaked. Future iterations will not have numbers, but just be denoted by the year (Late 2016, Late 2017, etc). iPad: Currently there is the mini, air, and pro. It already fits the scheme! Perfect. MacBook: Right now we have a MacBook, MacBook Air, and MacBook Pro. The MacBook will be renamed to MacBook Mini, and made smaller. Mac: We have iMac, Mac Pro, Mac Mini. Hence, Apple will rename iMac to Mac Air and then voila. We now have a consistent scheme with mini, air, and pro representing successive improvements in power/capability. The mini will be the smallest most portable version of each, the Air will be the "all around" device, and the pro will be the top of the line. No more confusing naming schemes, everything standardized. By the way, this isn't all conjecture. Speaking with Ming Chi Kuo, I have reason to believe that Apple is working towards something very much like this. What do you guys think?