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Apple's New 2018 iPhone Line-up May Consist of Two Phones With LCD Displays and One Larger OLED Model, Claims Analyst

Hmm, what’s the iPhone X? 5.8 inches?

I can’t afford to go any bigger. It’s already difficult to use one handed.

Frankly, although I love th the bigger screen my ideal phone would be the current iPhone X with its dual cameras and optical stabilisation in a 4.7” form factor!
 
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I just want a wider X. X Plus. Usable screen is then like current Plus, but in a smaller formfactor. Don't like playing with candybar-like Phones, Candybars are something to eat. Also enable Face ID in portait mode. And release X Plus this spring with SE2, just ready for summer time and not for gray winter days...
 
christarp said:
Kind of wish they'd stop pulling the whole this size is slightly different in some areas.

Wish they'd just release 3 sizes of phones, with the same feature set and keep it simple. Instead you're thinking "hmm, well if I get the 4.7" model iPhone 8, I don't get the best camera, but if I get the iPhone 8 Plus, then I do, but not as great as the iPhone X"

I realize it's not practical, but apple is the king of making the impractical, practical.
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That's the correct way Apple to go. $649 for 6.1" LCD model, $749 for 6.5" OLED model. No $799, no $899, no $999. Don't be greedy Apple.
 
Everything is going to depend on how well the X is selling. If the four-year-old design 8 and 8 Plus outsell it handily it is easy to figure out that price is paying a large role in customers' decisions and it isn't of sufficient value for enough people to pay $350 more for an AMOLED screen. Then it would make sense to have the primary models be LCD based in multiple sizes in the future at the flagship prices of around $650-$800 and and keep the $1,000 X around for those customers who really want a luxury item.

We'll see what the results look like next week, but I'm leaning toward Apple having misjudged the demand for a $1,000 phone. Preliminary estimates and consumer polls showed the X was supposed to make up 50% of all sales for at least the first quarter and most or all of the second quarter too. Now various sources peg X sales at 10% - 37% of overall sales for the first quarter and falling demand afterward. The real result will probably fall somewhere in between. This was going to be a supercycle year as customers deliberately passed over the 7 to wait for the holy grail. If sales weren't up to expectations then Apple would be stupid to not refocus on the $650 - $800 market where it has been eminently successful for years.
 
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hopefully they all start at $999 for the cheapest model! apple isn't charging enough for these premium devices and too many low-income people are buying iphones now!
 
christarp said:
Kind of wish they'd stop pulling the whole this size is slightly different in some areas.

Wish they'd just release 3 sizes of phones, with the same feature set and keep it simple. Instead you're thinking "hmm, well if I get the 4.7" model iPhone 8, I don't get the best camera, but if I get the iPhone 8 Plus, then I do, but not as great as the iPhone X"

I realize it's not practical, but apple is the king of making the impractical, practical.
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The problem is that Apple also 'needs' to cover a price range, and there is no way they could justify the current price range just with having different sizes.
[doublepost=1516978401][/doublepost]
JoeInMilwaukee said:
LCD display = liquid crystal display display = redundant
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How do you feel about 'LCD panel' (as well as 'OLED panel')?
 
Yeah, I am not going to upgrade my iPhone X if they only make it in a Plus size. That’s just stupid. And I’m the guy who upgrades every year. I’m not going to downgrade to LCD, lol. This report is mad.
 
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manu chao said:
The problem is that Apple also 'needs' to cover a price range, and there is no way they could justify the current price range just with having different sizes.
[doublepost=1516978401][/doublepost]
How do you feel about 'LCD panel' (as well as 'OLED panel')?
Click to expand...

"LCD panel" is fine. The problem is that some acroynms are used so often we've forgotten what they stand for!
 
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*if true* then more evidence the X has underperformed at the $1,000 price point and Apple are now focusing on reducing costs to get the X design down to 8 pricing for September?
 
GrumpyMom said:
After the visual and migraine difficulties I and some other MR forum members had with OLED on the X, I welcome any rumors that indicate Apple is not done with the very excellent LCD displays they’ve perfected in the last couple of generation of iPhones and iPads. (Well, as close to perfection as these things can get, anyway).

I know there are key advantages to OLED, and that for many people here it’s “OLED or bust”, but it is difficult for Samsung and other makers to get consistent quality yield. Those of us who have owned or seen several samples of the same model of Samsung phones or iPhone X, or even phones with LG OLED displays, have noted marked disparity among different samples in the following characteristics: brightness, color temperature, evenness of luminosity and hue across the display, and degree of off axis color shift.

There is a huge “display quality lottery” out there that a lot of people have yet to realize until they put their phone next to someone else’s. I think at this point it’s more pronounced than what we’ve seen in the variances among LCD displays. In the last couple of generations of iPhones there has been better consistency across samples.

And I don’t know about everyone else’s experiences, but for me, True Tone on the OLED is not a thing of beauty on all iPhone X’s.

It was an atrocious salmon pink on the one I returned. It was nice and worked well on my husband’s. Yet overall, my X had the brighter band more attractive display as long as True Tone was turned off.

I doubt the source of these rumors. But IF Apple is still committing resources to LCD, I would not blame them in the least nor think they are behind the times. The bleeding edge isn’t a comfortable place to be, yet.
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The TrueTone on my first iPhone X was really ooky, as well. I could “see” it kick in and change color every time I moved my hand over it or the light changed. And the colors were generally off. But that phone had other problems too, including an occasional lack of touch/input response and strange crashes. My new X has been great, and TrueTone has been flawless—the colors are seamlessly perfect and I never notice when it changes based on the lighting. When working well, OLED can be fantastic.

But that quality/yield thing is a bitch. The cutting edge is also the bleeding edge, and occasionally there are sacrifices. Especially when your quantities are the largest the supply chain has ever experienced.

I expect Apple will make an entry level LCD model that is “normal-sized” (e.g 6’1”) alongside their premium X models for the foreseeable future. For both cost conscious and screen preference reasons. And I’m guessing that, like the SE, there won’t be multiple size options, since this is a more “utilitarian” entry.
iPhone SE
iPhone 9
iPhone Xs
iPhone Xs Plus
 
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I like the size of my 6S. If I don't have the option of an OLED screen at about the same size I'll just stick with the 6S until Apple stops supporting it in the OS.
 
sidewinder3000 said:
And I’m guessing that, like the SE, there won’t be multiple size options, since this is a more “utilitarian” entry.
iPhone SE
iPhone 9
iPhone Xs
iPhone Xs Plus
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I just wanted to point out that I don't believe The new OLED iPhones will be labeled "XS or XS Plus."

Apple will likely continue on with the numbering scheme, as it's extremely important to the tradition of the iPhone as it always has been. And it also shows the heicharchy of the newest models.

That said, I don't believe this rumor about the multiple LCD iPhones. I think it will be one 6.1 LCD and the 5.8/6.5 OLED iPhone.

And then of course the rumored iPhone SE 2 possibly at some point.
 
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