Apple's New 2018 iPhone Line-up May Consist of Two Phones With LCD Displays and One Larger OLED Model, Claims Analyst

[Cosmosent]

Whichever the mix is, all three models announced in Sept 2018 will very-likely include support for 10-bit color ... specifically, capture of 10-bit Display P3, AND display of 10-bit Display P3.

Apple's ISPs already very-likely support the capture of 10-bit Display P3 ... however, Apple hasn't announced support for it to Devs, probably because none of their iPhones or iPads "directly" support it (even the X's HDR display is ONLY 8-bit HDR).

The three iPhones announced in Sept 2017 ALL more of less Bombed ... Apple knows this, and the world is starting to catch on ... Apple knows they need a strong "mainstream" showing in Sept 2018, or else some of them will be Out of a Job !

Apple decided to go WIDE color first, before going DEEP color, which is generally considered a mistake by most in the know ... they should have gone WIDE & DEEP at the same time ... transitioning to "10-bit" color is something that they should have absolutely done with ALL of their "10-year" anniversary iPhones ... major screw-up on their part ! ... but they can correct much of that soon.

Apple should be trading at ~$700B ... anything above that is because most simply don't know many of the most important facts regarding the company.

BGR10A2 is the 10-bit color format most will be talking about in a few months, as the Rumor Mill picks up.

 

[imagineadam]

Don’t you guys think we’ll get 120hz pro motion on these 2018 iPhones with lcd? That’s what I’m waiting for! Can OLED even do 120hz??

 

[robertosh]

More and more fragmentation I guess. My only hope for this year is the iPhone 5 IV, sorry, the iPhone SE 2

 

[JPack]

If Apple's Global Security were behind this leak, I wouldn't be surprised.

Two days after Kuo re-confirmed the 6.1" model would be LCD, and the 5.8" and 6.5" OLED, we have this report from DigiTimes.

Given how the DigiTimes report significantly diverges from Kuo, this would be a great way for Apple to determine where the supply chain is leaking. Notice also how Kuo hasn't mentioned a single bit about SE2. He's probably a lot more experienced at filtering the signal vs. the noise/bait.

 

[dampfnudel]

I wish the notch died with the X, but it looks like that won't be the case.

The notch was already locked in for the 2018 iPhones last year, maybe even 2016. I guess the notch will disappear from the new flagship iPhones in 2019, maybe completely from the lineup by 2020. If you want a Xs/10s Plus or 6.1” LCD iPhone (iPhone 9?), you’ll have to embrace the notch.

 

[zombiecoops]

I agree - I think in the end that may have been a big factor in why I stuck with my 5 and later my SE for as long as I did. I knew I didn't want a bigger Plus model, and I knew that if I got a 6/6S/7S I'd be compromising on the camera.

Coincidentally, Gruber posted an article the other day, admittedly anecdotal, about how when faced with these sorts of decisions, its very common to be indecisive and end up buying neither.

It would seem like a bit of a step backwards if the only OLED iPhone was a larger Plus size model.

That is where I am at right now. I'm keeping my 7 because I don't want a plus model, but cannot see spending that kind of money on the X or settle for the 8 (which isn't much different than the 7). I want 2 cameras, but could care less about the OLED screen, especially when it could cost $300 to repair it.

 

[44267547]

Notice also how Kuo hasn't mentioned a single bit about SE2. .

Or, The reason Kuo is not even mentioning (or) predicting the iPhone SE 2, is because it's never going to exist to begin with. It seems the repeated 'Sources' like Digitimes and Tekz24 (Indian reporter) are reiterating rehashed rumors that don't hold much value with me personally, although; Digitimes has had some accurate predictions.

 

[JPack]

Or, The reason Kuo is not even mentioning (or) predicting the iPhone SE 2, is because it's never going to exist to begin with. It seems the repeated 'Sources' like Digitimes and Tekz24 (Indian reporter) are reiterating rehashed rumors that don't hold much value with me personally, although; Digitimes has had some accurate predictions.

Agreed. I personally don't believe in an SE2 given the lack of info from KGI, Bloomberg, and Nikkei.

 

[Tech198]

I like rumors

Everyone goes in all directions, flying off the rails, until someone knows what is actually happening.

 

[nviz22]

As long as I can get the iPhone X 2017 on the cheap from a carrier or if I can get an LCD iPhone w/ FaceID, 4gb RAM, A12 processor, dual cameras, 3D Touch, beefy battery, etc, I'll be content.

Just hope Apple can appease the masses with good choices. I would do 4", 4.7", 5.8", and 6.3." Two LCD models and two OLED models.

 

[mgauss7]

I have a feeling Apple knows what they are going to do but Digitimes has yet to figure it out and not the other way around.

Also, still wonder why this would be called iPhone X. Would it not be XS or XI or maybe 11? I guess it could have the same name but that has not been the case in the past.

Avoid 11 for chapter 11
Avoid 13 for 13
Avoid 14 for Asian concerns with 4
Avoid 15
Cannot go over 20, too high a number
Start on new sequence perhaps X-5 and so on, or X-6.2 like

 

[otternonsense]

The notch was already locked in for the 2018 iPhones last year, maybe even 2016. I guess the notch will disappear from the new flagship iPhones in 2019, maybe completely from the lineup by 2020. If you want a Xs/10s Plus or 6.1” LCD iPhone (iPhone 9?), you’ll have to embrace the notch.

Honestly, if these are my options, this might just be the time for me to embrace android instead. I'm saving some hope for a nice looking SE2, sans notch. But if those lazy bastards don't bother making any changes to dirt-old shell again, I'm a goner.

 

[MrUNIMOG]

This is so dumb, and so cheap.
[doublepost=1516985883][/doublepost]

You gotta wait for 3 more generations to get an OLED in their phone that's comparable class to EVERY android that has had it for 4 plus years.

You must be trolling.
[doublepost=1517068169][/doublepost]

Avoid 11 for chapter 11
Avoid 13 for 13
Avoid 14 for Asian concerns with 4
Avoid 15
Cannot go over 20, too high a number
Start on new sequence perhaps X-5 and so on, or X-6.2 like

I'd expect them to do away with the blatant numbering, just like we've seen on the iPad.

We'll probably get iPhone X (2nd generation) and iPhone X Plus this year.

The X / "ten" is going to stay, just like it did with Mac OS.

 

[Falhófnir]

You must be trolling.
[doublepost=1517068169][/doublepost]

I'd expect them to do away with the blatant numbering, just like we've seen on the iPad.

We'll probably get iPhone X (2nd generation) and iPhone X Plus this year.

The X / "ten" is going to stay, just like it did with Mac OS.

The problem with that is the X has meaning tying it specifically to the 2017 model (10th anniversary phone, model number 10, just romanised). If the X was a line branding, that would make sense, but it isn’t, it’s a model designator.

Personally I think when they reach the point numbering is silly they might start again with Phone or something

 

[manu chao]

The three iPhones announced in Sept 2017 ALL more of less Bombed ... Apple knows this, and the world is starting to catch on ... Apple knows they need a strong "mainstream" showing in Sept 2018, or else some of them will be Out of a Job !

Just in case, if sales of iPhones actually increased during the last quarter YoY (which we'll know when the next quarterly results are announced), can I call you gullible in regard to doomsday scenarios? Just asking.
[doublepost=1517071215][/doublepost]

The problem with that is the X has meaning tying it specifically to the 2017 model (10th anniversary phone, model number 10, just romanised). If the X was a line branding, that would make sense, but it isn’t, it’s a model designator.

Just like OS X?

 

[Falhófnir]

Just in case, if sales of iPhones actually increased during the last quarter YoY (which we'll know when the next quarterly results are announced), can I call you gullible in regard to doomsday scenarios? Just asking.
[doublepost=1517071215][/doublepost]
Just like OS X?

OS X was a series of operating systems, a line, not a single version...

 

[manu chao]

Honestly, if these are my options, this might just be the time for me to embrace android instead. I'm saving some hope for a nice looking SE2, sans notch. But if those lazy bastards don't bother making any changes to dirt-old shell again, I'm a goner.

Being bothered by the notch, hard to top as a First World problem.
[doublepost=1517071422][/doublepost]

OS X was a series of operating systems, a line, not a single version...

Yes, comparing software with hardware is not perfect, but it isn't totally irrelevant either.
[doublepost=1517071529][/doublepost]

Or, The reason Kuo is not even mentioning (or) predicting the iPhone SE 2, is because it's never going to exist to begin with.

If the SE2 only has updated internals, the usual supply chain sources might not catch it.

 

[MrUNIMOG]

OS X was a series of operating systems, a line, not a single version...

Exactly, with the X being initially version number 10 as successor of Mac OS 9.

However, the X marked not only a new version (also X as in UNIX) but the introduction to a new era, a new series if you will.

We kind of saw this with Final Cut and Logic. Their version numbers all begin with a 10 since.

The iPhone X will be to iPhone what Mac OS X was to Mac OS.

 

[Falhófnir]

Being bothered by the notch, hard to top as a First World problem.
[doublepost=1517071422][/doublepost]
Yes, comparing software with hardware is not perfect, but it isn't totally irrelevant either.

No, just wrong in this case.

OS X would be the equivalent of iPhone - it’s the overarching name of a series of products.

X in the iphone’s case is a model designator, like 10.13 (High Sierra) or 10.10 (Yosemite)

 

[manu chao]

No, just wrong in this case.

Do you have other modes between 'Identical' and 'Not applicable at all'?

 

[MrUNIMOG]

No, just wrong in this case.

OS X would be the equivalent of iPhone - it’s the overarching name of a series of products.

X in the iphone’s case is a model designator, like 10.13 (High Sierra) or 10.10 (Yosemite)

No, the overarching product series would be Mac OS.

Mac OS X marked a substantial change, the beginning of the UNIX/Darwin era, only years later was it renamed to OS X and only recently to macOS.

The iPhone X marks a fundamental change in the construction and design of iPhones. It's a look into the future of iPhone, that's how it's been introduced by Apple.
[doublepost=1517073083][/doublepost]

The problem with that is the X has meaning tying it specifically to the 2017 model (10th anniversary phone, model number 10, just romanised). If the X was a line branding, that would make sense, but it isn’t, it’s a model designator.

Personally I think when they reach the point numbering is silly they might start again with Phone or something

Well, the X for the iPhone has several possible meanings, probably all of them play a role:

• 10th anniversary of iPhone
• Succeeding iPhone9,x (model identifier of iPhone 7), however iPhone 8 and 8 Plus share iPhone10,x model identifiers – marking kind of the 10th generation of iPhone, but only because original iPhone and iPhone 3G shared the iPhone1,x identifier
• In analogy to Mac OS X, marking the entry into a new era, the most substantial change to iPhone ever

For comparison, the meanings of the X for Mac OS:

• Being a UNIX system, derived from NeXTStep
• Succeeding Mac OS 9
• By doing away with the arabic numbering, marking the entry into a new era, the most substantial change to the Macintosh operating system ever

Just as Mac OS X wasn't only Mac OS 10 to be followed by Mac OS 11 or XI, iPhone X isn't just iPhone 10 so there won't be an iPhone 11 or XI.

 

[Falhófnir]

No, the overarching product series would be Mac OS.

Mac OS X marked a substantial change, the beginning of the UNIX/Darwin era, only years later was it renamed to OS X and only recently to macOS.

The iPhone X marks a fundamental change in the construction and design of iPhones. It's a look into the future of iPhone, that's how it's been introduced by Apple.
[doublepost=1517073083][/doublepost]

Well, the X for the iPhone has several possible meanings, probably all of them play a role:

• 10th anniversary of iPhone
• Succeeding iPhone9,x (model identifier of iPhone 7), however iPhone 8 and 8 Plus share iPhone10,x model identifiers – marking kind of the 10th generation of iPhone, but only because original iPhone and iPhone 3G shared the iPhone1,x identifier
• In analogy to Mac OS X, marking the entry into a new era, the most substantial change to iPhone ever

For comparison, the meanings of the X for Mac OS:

• Being a UNIX system, derived from NeXTStep
• Succeeding Mac OS 9
• By doing away with the arabic numbering, marking the entry into a new era, the most substantial change to the Macintosh operating system ever

Just as Mac OS X wasn't only Mac OS 10 to be followed by Mac OS 11 or XI, iPhone X isn't just iPhone 10 so there won't be an iPhone 11 or XI.

Way overthinking this, remember this is apple’s main breadwinner, it has to appeal to a broad audience - iPhone ten [generation] two (as said aloud) is really clunky. People perceive iPhone X as being the 2017 tenth anniversary iPhone - it needs to make sense to people and be catchy

 

[MrUNIMOG]

Way overthinking this, remember this is apple’s main breadwinner, it has to appeal to a broad audience - iPhone ten [generation] two (as said aloud) is really clunky. People perceive iPhone X as being the 2017 tenth anniversary iPhone - it needs to make sense to people and be catchy

Sure it won't be marketed as "2nd generation", they never did that with any product, but that will be it's official name. In marketing, it will just be "the new iPhone X". As for the iPhone X Plus, marketing will be obvious.

How else should they call it? Neither "iPhone X 2", "iPhone 11" nor "iPhone XI" would be appealing names...

 

[Falhófnir]

Sure it won't be marketed as "2nd generation", they never did that with any product, but that will be it's official name. In marketing, it will just be "the new iPhone X". As for the iPhone X Plus, marketing will be obvious.

How else should they call it? Neither "iPhone X 2", "iPhone 11" nor "iPhone XI" would be appealing names...

Then you have people seeing it’s the iPhone X and wondering what happened to the new one - especially if they look identical. How do you distinguish them in general parlance? It would either be “iPhone ten two” “iPhone ten twenty eighteen” “iPhone ten second generation” “the new iPhone ten” (applicable to the 2017 model now) etc. How do you advertise it clearly as a new model? iPhone XI would be a preferable stopgap until they come up with something better - it’s logical, 11 comes after 10, it’s short and neat and to the point.

 

[MrUNIMOG]

Then you have people seeing it’s the iPhone X and wondering what happened to the new one - especially if they look identical. How do you distinguish them in general parlance? It would either be “iPhone ten two” “iPhone ten twenty eighteen” “iPhone ten second generation” “the new iPhone ten” (applicable to the 2017 model now) etc. How do you advertise it clearly as a new model? iPhone XI would be a preferable stopgap until they come up with something better - it’s logical, 11 comes after 10, it’s short and neat and to the point.

There's taglines to work around that. Apple will know how to make clear it's a new model.

Also, in late 2018 people have heard of the iPhone X for a year, so when the successor is marketed as the new iPhone X, they will get it's a new model.