So I guess Microsoft should give up on the XBox One, and Sony on the PS4 because the people who want to spend $250 on a game system will buy a Nintendo Wii no matter what their ads say?
Or just maybe people will pay more for a perceived better item?
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Apple's New Ad Campaign Focusing on Branding and Enriching Lives
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So I guess Microsoft should give up on the XBox One, and Sony on the PS4 because the people who want to spend $250 on a game system will buy a Nintendo Wii no matter what their ads say?
Or just maybe people will pay more for a perceived better item?
Or maybe you don't understand that people who aren't willing to spend more than $150-200 will NOT spend $500.
not anymore. Days are getting to an end. goal: all devices manufactured in USA.
Reality:
Once republicans take America back, everything will be at Foxconn again.
They're not advertising to people who don't want to pay more for their products. They're advertising to people who are willing to pay more. Not everyone is a prospect for Microsoft, Sony, or Apple, and it is entirely unrealistic for any marketer to believe that non-prospects can be converted.
Apple's about to unleashed that can of whoop @$$. Just like Phil said, "can't innovate anymore my @$$" they know what's up and are, again, gonna take the world by storm. Why else have they've been steadily opening stores everywhere. The next 10 years are off to a good start. Go 
The ads are not only meant to instill a great sense of brand, but also provide a terrific counter to the silly Samsung Galaxy and Windows Surface ads (really, people dancing on tables because they can use Excel????).
Apple's always been best conveying lifestyle, feelings, and emotions. It doesn't appeal to everyone - especially those who want to see "features".
One of the most powerful ads still is Apple's first iPhoto ad. Yes, there's features - but it's not about that. It's about emotion:
http://youtu.be/cuZ9YB6fLE0
Apple's always been best conveying lifestyle, feelings, and emotions. It doesn't appeal to everyone - especially those who want to see "features".
One of the most powerful ads still is Apple's first iPhoto ad. Yes, there's features - but it's not about that. It's about emotion:
http://youtu.be/cuZ9YB6fLE0
Some will, though.
Imagine my daughter who wants an iPad, but only has $200. She COULD buy a generic tablet, but she doesn't want a generic tablet - she wants what SHE thinks is a lot better than a generic tablet - an iPad. She bought into the hype by the ads.
She will look for other ways - ask Grandma for money on her birthday, ask for the iPad as a present. Do more chores to get more money, babysit more. Ask her boyfriend to buy her it, buy a used one for less money, etc. etc.
Eventually, Apple's ads get a person who could have bought a $200 tablet out the door with a more expensive Apple product. Advertising DOES work, which is why advertisers do it.
It won't work on everyone, but it will work on enough people to make the advertising worth it.
Yes, what you have posted is a story.
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A family member was exactly the way you as you described until they went into a Apple store and tried out an iPad. Guess what, they walked out spending $500. These new ads will get people into the Apple store.
I really am hoping someday Apple "does" something innovative instead of "telling people" they have done something innovative. For all I know, without the advertising, they are a year behind most smartphone OS.
Yep I love love love that video.
I think the spot is amazing but it was pointed out to me that "no's" is incorrect. It should say "nos" because that is the proper pluralization of "no."
At first, I thought "I can't believe Apple screwed that up!" But as I watched it again and again, I realized how ugly a word "nos" is. Haha. I'm sure there was some heated debate between the writers and the designers on whether to go with the grammatically correct way or the way that isn't ugly. I think they made the right decision.
An impressive ad! If they can keep these coming ads from appearing to be too elitist, I think they will do very well.
The new apple ads lack the energy and imagination of classic ones of the past. Google and Microsoft have more energy and intelligence in their ads these days than the boring, pompous new Apple ads.
As much as I dislike the way Apple is going these days putting form over function in a lot of their products I have to say this commercial is well done. It even includes a nod to music professionals and DJs who have apparently long used Macbook Pros for their work and performances.
Can't hate Apple for really nailing an advertisement. I know a lot of people who use Apple products because they do exactly what this commercial says. While my needs may be different, I can't hate on them for basically showing in 30 seconds why Apple products might just be a great thing for lots of people.
Still don't like the new Mac Pro though. But there's a reason that wasn't in the commercial.
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As someone who dislikes Apple more and more everyday I disagree. Most Apple product users I know these days are exactly using their devices like in the commercial. It nails the concept of Apple's tech being simple and fading into the background of daily life doing it's job.
Sure we all loved the I'm a Mac and I'm a PC commercials, but Apple's bread and butter are iDevices not computers. So those commercials don't fit their model much. The product only ads like the iPad ones were terrible, and this commercial is a sign Apple is moving in the right direction at least in marketing.
Apple is boring and uninspiring these days as far as products go, but they show they "get" the core customer in the commercial. Someone who wants a simple, no nonsense device to do things in their daily lives outside of computing. That counts for something in my mind and will only help to increase their sales.
Can't hate Apple for really nailing an advertisement. I know a lot of people who use Apple products because they do exactly what this commercial says. While my needs may be different, I can't hate on them for basically showing in 30 seconds why Apple products might just be a great thing for lots of people.
Still don't like the new Mac Pro though. But there's a reason that wasn't in the commercial.
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As someone who dislikes Apple more and more everyday I disagree. Most Apple product users I know these days are exactly using their devices like in the commercial. It nails the concept of Apple's tech being simple and fading into the background of daily life doing it's job.
Sure we all loved the I'm a Mac and I'm a PC commercials, but Apple's bread and butter are iDevices not computers. So those commercials don't fit their model much. The product only ads like the iPad ones were terrible, and this commercial is a sign Apple is moving in the right direction at least in marketing.
Apple is boring and uninspiring these days as far as products go, but they show they "get" the core customer in the commercial. Someone who wants a simple, no nonsense device to do things in their daily lives outside of computing. That counts for something in my mind and will only help to increase their sales.