Apple's New Ad Explores the Redesigned Apple Music

[MacRumors]

Apple today debuted a new ad aimed at exploring some of the new features in the redesigned Apple Music. The full ad functions as a basic overview of the service, letting potential users know what they can expect from it.

The ad is built around the five tabs on the bottom of the app. It starts out showing off that users can build a library of their own music, segueing into Apple Music's "For You" section. The ad showcases how the service will recommend music users currently love while also introducing them to music they will love.

From there, the ad quickly shows users that they can share playlists and easily add music to their libraries before mentioning that Apple Music receives the newest music from major artists. Finally, the ad moves toward the radio component of Apple Music, letting users know that they can listen to live or on-demand radio shows. It also shows highlights from some of the Beats 1 programming available on Apple Music, including content from Zane Lowe, other DJs and artists.

The new ad is a part of Apple's campaign to push iOS 10's redesigned Apple Music. Last month, the company debuted an ad starring "Late Late Show" host and "Carpool Karaoke" producer James Corden pitching commercial ideas for the service.

Article Link: Apple's New Ad Explores the Redesigned Apple Music

 

[benjitek]

Now they should take a look at mimicking the new Amazon Prime Music app -- very slick...

 

[Steve686]

Far cry from Beats music which was a disaster.

 

[tonyr6]

Still no web player.

 

[humanresources]

I originally thought that the new Apple Music was ugly, but I was wrong. It is in fact, way more beautiful and USEABLE than ever before. It's hip, it's stylish, and is way more integrated than Spotify. (don't tell me the obvious reason why)

 

[PatriotInvasion]

Nice ad. But, not sure the redesign makes things simpler in any way. Perhaps I was fine with the original setup because I was a Beats Music user for a year and liked it.

Either way, it's the direction they had to go in. Now it's time to find a way to distance Apple Music from the legacy iTunes ecosystem on the Mac. I want a fresh start with an app that is streaming-first and can reference the music I own from a separate repository --- not all intermingled where it's confusing what is owned versus downloaded from Apple Music and DRM protected.

 

[Titleist]

The design of Apple Music just can't draw me in for some reason. I'm currently subscribed to Spotify and Apple Music, but the design, and amount of playlists on Spotify are a win for me.

 

[jgelin]

Maybe it can be used as a map to guide users through the overly simplified, to the point of counter intuitive, app.

 

[LoveToMacRumors]

One of the worst apple's ad, and that music is just annoying

 

[Aluminum213]

It is significantly better then the first version, I'll give Apple credit for that

 

[iapplelove]

It's still just way to busy for me. I miss the old days when the music app was just iPod. It was just my music I put on my phone. No adds no Apple Music. So clean and simple.

Wish they could separate the two but that's not the point of it I guess.

 

[Small White Car]

So this ad is apparently aimed at that coveted demographic: People who enjoy software tutorials.

But, you know, with the volume turned down and the radio blasting.

Those people.

 

[cliffster82]

About as simple a tutorial as one could want. I love the service and 6 people in a family for $15 is good. I hope that they give it a true black mode. That would be nice.

 

[maxsix]

The design of Apple Music just can't draw me in for some reason. I'm currently subscribed to Spotify and Apple Music, but the design, and amount of playlists on Spotify are a win for me.

Yes I concur.

Using Spotify, Amazon Music, Apple Music and Goggle Play Music concurrently provides me with the first hand experience I require in order to fairly evaluate my choices.

Apple Music is tempting for the obvious reason, Going All-In with Apple simplifies things. The major point of friction is being owned by the Dictatorial Apple Inc.

And that for my preferences Spotify, Amazon and Google have nicer UI's.

If I had to choose just one, right now, nothing's better than Spotify.

 

[wheelhot]

I love the new UI and it's what makes me to subscribed to it vs spotify. However as other forum users have commented, it'll be nice to have web streaming and a separate app that's dedicated to apple music only, better yet if it's not linked to your iTunes account on iOS as I find it annoying that I'll need to "sync playlist" each time I change my iTunes account (regional reasons)

 

[Swazaloo]

My biggest problem with Apple Music, is that it takes half a second for a song to start playing. Might not seem like a big deal, but songs play instantly on Spotify.

 

[AngerDanger]

I offer a slight revision to reflect my personal experience with Apple Music:

It's still just way to busy for me. I miss the old days when the music app was just iPod. It was just my music I put on my phone. No adds no Apple Music. So clean and simple.

Wish they could separate the two but that's not the point of it I guess.

I still can't get over the fact that Apple Music takes up three of the navigation tabs at the bottom of the app—tabs that I never use now and just waste space.

I used to be able to go from a list of my songs to a list of albums with one tap anywhere in the app; now we get a submenu that works slightly better than iOS 9's offering.

If you turn Apple Music off, two of three useless tabs disappear and are replaced with… blank space! iOS 9 at least gave us a dedicated playlists tab.

 

[otozuz]

I like the new design and its simplicity, but two things are very annoying:
- I can't sort albums by year
- After I finish an album, it doesn't play the next one, but it plays the same album again! Crazy!

If I'm dumb and there's a way to change these things, please enlighten me

 

[H2SO4]

It's still just way to busy for me. I miss the old days when the music app was just iPod. It was just my music I put on my phone. No adds no Apple Music. So clean and simple.

Wish they could separate the two but that's not the point of it I guess.

Yep, it’ll soon be the same buggy bloated piece of crap that iTunes is. Updated on my iPhone just now but the same app on my Mac……..

Mac App Store is the same train wreck.
Apple are clever in that they have you locked in to their services. If they didn't ………...

 

[maxsix]

Give Apple another year. Refining is a strength that seems to be the key to their product development.

 

[verpeiler]

And still no update for Apple Music on android.

 

[TMRJIJ]

Really preferred the iOS 9 Apple Music design more than iOS 10.
I guess old people need to play music too,...

 

[Osxguy]

You know the best music player out there is my five year old iPod. The iPhone music app sucks the life out of my iPhone so fast it won't stay charged while plugged in. I still have no idea how to shuffle. It's just a cluster **** apple has done us wrong by having a huge disconnect of this app and the original savior of apple. The iPod. Think back to those days and bring back the simplicity and elegance of the iPod then and only then will you be the apple I love. Also loosing songs I have subscribed to on Apple Music has started me buying my music from the Apple Store once again. Yes I still subscribe but when I tap to start playing a song and it becomes unavailable for whatever reason just causes me to not trust the whole music rental service.

 

[Candlelight]

One of the many reasons I rolled back to iOS 9 on my 6S. The music app is just better than 10, and runs a heck of a lot faster.

 

[McFreggle]

Funny how they use an iPhone 6 or 6S in the ad. _With_ headphone jack.