Apple's New Ad Explores the Redesigned Apple Music

Discussion in ' News Discussion' started by MacRumors, Oct 12, 2016.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple today debuted a new ad aimed at exploring some of the new features in the redesigned Apple Music. The full ad functions as a basic overview of the service, letting potential users know what they can expect from it.

    The ad is built around the five tabs on the bottom of the app. It starts out showing off that users can build a library of their own music, segueing into Apple Music's "For You" section. The ad showcases how the service will recommend music users currently love while also introducing them to music they will love.

    From there, the ad quickly shows users that they can share playlists and easily add music to their libraries before mentioning that Apple Music receives the newest music from major artists. Finally, the ad moves toward the radio component of Apple Music, letting users know that they can listen to live or on-demand radio shows. It also shows highlights from some of the Beats 1 programming available on Apple Music, including content from Zane Lowe, other DJs and artists.

    The new ad is a part of Apple's campaign to push iOS 10's redesigned Apple Music. Last month, the company debuted an ad starring "Late Late Show" host and "Carpool Karaoke" producer James Corden pitching commercial ideas for the service.

    Article Link: Apple's New Ad Explores the Redesigned Apple Music
  2. benjitek macrumors 6502a


    Sep 23, 2012
    Now they should take a look at mimicking the new Amazon Prime Music app -- very slick...
  3. Steve686 macrumors 68040


    Nov 13, 2007
    US>FL>Miami/Dade>Sunny Isles Beach>Condo
    Far cry from Beats music which was a disaster.
  4. tonyr6 macrumors 65816


    Oct 13, 2011
    Brooklyn NY
  5. humanresources macrumors regular

    Jun 28, 2016
    I originally thought that the new Apple Music was ugly, but I was wrong. It is in fact, way more beautiful and USEABLE than ever before. It's hip, it's stylish, and is way more integrated than Spotify. (don't tell me the obvious reason why)
  6. PatriotInvasion macrumors 68000


    Jul 18, 2010
    Boston, MA
    Nice ad. But, not sure the redesign makes things simpler in any way. Perhaps I was fine with the original setup because I was a Beats Music user for a year and liked it.

    Either way, it's the direction they had to go in. Now it's time to find a way to distance Apple Music from the legacy iTunes ecosystem on the Mac. I want a fresh start with an app that is streaming-first and can reference the music I own from a separate repository --- not all intermingled where it's confusing what is owned versus downloaded from Apple Music and DRM protected.
  7. Titleist macrumors regular


    Sep 19, 2012
    The design of Apple Music just can't draw me in for some reason. I'm currently subscribed to Spotify and Apple Music, but the design, and amount of playlists on Spotify are a win for me.
  8. jgelin macrumors 6502a


    Jul 30, 2015
    St Petersburg, FL
    Maybe it can be used as a map to guide users through the overly simplified, to the point of counter intuitive, app.
  9. LoveToMacRumors macrumors 68020


    Feb 15, 2015
    One of the worst apple's ad, and that music is just annoying
  10. Aluminum213 macrumors 68040


    Mar 16, 2012
    It is significantly better then the first version, I'll give Apple credit for that
  11. iapplelove macrumors 601


    Nov 22, 2011
    East Coast USA
    It's still just way to busy for me. I miss the old days when the music app was just iPod. It was just my music I put on my phone. No adds no Apple Music. So clean and simple.

    Wish they could separate the two but that's not the point of it I guess.
  12. Small White Car macrumors G4

    Small White Car

    Aug 29, 2006
    Washington DC
    So this ad is apparently aimed at that coveted demographic: People who enjoy software tutorials.

    But, you know, with the volume turned down and the radio blasting.

    Those people.
  13. cliffster82 macrumors 6502

    Sep 27, 2013
    About as simple a tutorial as one could want. I love the service and 6 people in a family for $15 is good. I hope that they give it a true black mode. That would be nice.
  14. maxsix Suspended


    Jun 28, 2015
    Western Hemisphere
    Yes I concur.

    Using Spotify, Amazon Music, Apple Music and Goggle Play Music concurrently provides me with the first hand experience I require in order to fairly evaluate my choices.

    Apple Music is tempting for the obvious reason, Going All-In with Apple simplifies things. The major point of friction is being owned by the Dictatorial Apple Inc.

    And that for my preferences Spotify, Amazon and Google have nicer UI's.

    If I had to choose just one, right now, nothing's better than Spotify.
  15. wheelhot macrumors 68020

    Nov 23, 2007
    I love the new UI and it's what makes me to subscribed to it vs spotify. However as other forum users have commented, it'll be nice to have web streaming and a separate app that's dedicated to apple music only, better yet if it's not linked to your iTunes account on iOS as I find it annoying that I'll need to "sync playlist" each time I change my iTunes account (regional reasons)
  16. Swazaloo macrumors regular

    Jan 3, 2014
    My biggest problem with Apple Music, is that it takes half a second for a song to start playing. Might not seem like a big deal, but songs play instantly on Spotify.
  17. AngerDanger, Oct 12, 2016
    Last edited: Oct 12, 2016

    AngerDanger macrumors 68040


    Dec 9, 2008
    I offer a slight revision to reflect my personal experience with Apple Music:


    I still can't get over the fact that Apple Music takes up three of the navigation tabs at the bottom of the app—tabs that I never use now and just waste space.

    I used to be able to go from a list of my songs to a list of albums with one tap anywhere in the app; now we get a submenu that works slightly better than iOS 9's offering.

    If you turn Apple Music off, two of three useless tabs disappear and are replaced with… blank space! iOS 9 at least gave us a dedicated playlists tab.
  18. otozuz macrumors regular


    Apr 18, 2010
    I like the new design and its simplicity, but two things are very annoying:
    - I can't sort albums by year
    - After I finish an album, it doesn't play the next one, but it plays the same album again! Crazy!

    If I'm dumb and there's a way to change these things, please enlighten me :D
  19. H2SO4 macrumors 601

    Nov 4, 2008
    Yep, it’ll soon be the same buggy bloated piece of crap that iTunes is. Updated on my iPhone just now but the same app on my Mac……..
    Screen Shot 2016-10-13 at 05.10.21.jpg
    Mac App Store is the same train wreck.
    Apple are clever in that they have you locked in to their services. If they didn't ………...
  20. maxsix Suspended


    Jun 28, 2015
    Western Hemisphere
    Give Apple another year. Refining is a strength that seems to be the key to their product development.
  21. verpeiler macrumors 6502a


    May 11, 2013
    Munich, Germany
    And still no update for Apple Music on android.
  22. TMRJIJ macrumors 68030


    Dec 12, 2011
    South Carolina, United States
    Really preferred the iOS 9 Apple Music design more than iOS 10.
    I guess old people need to play music too,...
  23. Osxguy macrumors member


    Jun 23, 2010
    San Jose
    You know the best music player out there is my five year old iPod. The iPhone music app sucks the life out of my iPhone so fast it won't stay charged while plugged in. I still have no idea how to shuffle. It's just a cluster **** apple has done us wrong by having a huge disconnect of this app and the original savior of apple. The iPod. Think back to those days and bring back the simplicity and elegance of the iPod then and only then will you be the apple I love. Also loosing songs I have subscribed to on Apple Music has started me buying my music from the Apple Store once again. Yes I still subscribe but when I tap to start playing a song and it becomes unavailable for whatever reason just causes me to not trust the whole music rental service.
  24. Candlelight macrumors 6502a


    Oct 12, 2011
    New Zealand
    One of the many reasons I rolled back to iOS 9 on my 6S. The music app is just better than 10, and runs a heck of a lot faster.
  25. McFreggle macrumors 6502a


    Jul 18, 2001
    Dendermonde/Leuven, Belgium
    Funny how they use an iPhone 6 or 6S in the ad. _With_ headphone jack. :)

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