Apple's New iPhone X Ad Shows Off Benefits of Paying a Friend With Apple Pay Cash

MacRumors

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Apr 12, 2001
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Last Thursday Apple shared an Apple Pay ad called "Fly Market," where a man danced through an open air market making purchases using Face ID and Apple Pay on his iPhone X. Apple this weekend posted a short continuation of that longer ad, featuring the same characters but this time focusing on Apple Pay's peer-to-peer payment feature Apple Pay Cash.

In the brief 15-second clip, called "Pay with a message," the main character from Fly Market takes a glance at his friend's pocket square and appears to like it. Using the Apple Pay Cash app within iMessage on iPhone X, he texts his friend $17 and then the pocket square disappears from his friend's jacket and transfers into his own.


Similar to a regular Apple Pay purchase on iPhone X, Apple Pay Cash uses Face ID to confirm the user's identity before sending the money to a friend or family member. Apple Pay Cash wasn't ready at the launch of the iPhone X in early November, but instead began rolling out to users in iOS 11.2 around the beginning of December.

Prior to "Fly Market," Apple's last Face ID-focused video was called "Unlock." In it, a woman discovered that unlocking her iPhone caused everything in the surrounding area to unlock, including lockers, cabinets, doors, and more.

Article Link: Apple's New iPhone X Ad Shows Off Benefits of Paying a Friend With Apple Pay Cash
 

JosephAW

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May 14, 2012
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The receiver should not have to pay the Apple Tax when transferring it to their bank account.
 
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mtneer

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Sep 15, 2012
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So, this would only work if your friends also happen to have iPhone X running iOS 11.2?
 

macfacts

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Oct 7, 2012
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If you can afford an iPhone x, do you really find situations where you need to borrow $7? This sending money to people seems like a gimmick
 

bizzaregood

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Aug 31, 2008
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MA, US
At work we often order lunch out, and one person pays, then we pay them back often $5-$10. Generally use the cash app, I use Apple when I can now. My complaint is the lack of cross platform, but I understand why.

If you can afford an iPhone x, do you really find situations where you need to borrow $7? This sending money to people seems like a gimmick
 
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deanthedev

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Sep 29, 2017
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If you can afford an iPhone x, do you really find situations where you need to borrow $7? This sending money to people seems like a gimmick
Hardly a gimmick. At work we regularly order lunch. People take turns who goes to pick up the food and everyone else pays that person for their order. I'd much rather have several people send me money through Apple Pay Cash instead of dealing with actual cash and all the hassles of making change (everyone always seems to have nothing smaller than a $20).

That single scenario is enough to make me use it (when it finally comes to Canada).

Edit: Sorta got ninja'd.
 
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69Mustang

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Jan 7, 2014
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In between a rock and a hard place
If you can afford an iPhone x, do you really find situations where you need to borrow $7? This sending money to people seems like a gimmick
Having a meal with a friend at a cash only joint. You don't have any. Your bud pays for it and you pay him back with AP cash. You don't want to leave your fingerprints on the drug money to buy your meth so you pay with AP cash. Your kidnapper makes you pay for meals on the road so there's no trail leading to them, not realizing your payment history is a trail! Dun-dun-dun!

See lot's of reasons.
 

fairuz

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Aug 27, 2017
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Yet another standard. I've never seen anyone use Apple Pay before. I've got no hope for any payment system that's not an open standard or at least cross-platform. Pretty sure the chance of my friends using this to handle dinner payments in the future instead of Venmo is next to 0.

In fact, I've seen more restaurants here that take Venmo than those who take Apple Pay, and Venmo isn't even really made for that. It's just the only thing so far that doesn't involve any BS.
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Doesn't make sense for domestic transfer of small amounts between trusted parties. It's designed for the complete opposite use case.
 
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edgonzalez32

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Jul 21, 2011
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If you can afford an iPhone x, do you really find situations where you need to borrow $7? This sending money to people seems like a gimmick
If we're ordering takeout (group of friends or coworkers) the person ordering for the group would want money from anyone. At least in my group, we don't really carry cash. So venmo or apple pay is quick and easy. Nice thing about apple pay is it's one less 3rd party you have to use. Literally tap on the amount the person ordering is requesting and you're done.
 

Whathappened

macrumors regular
Mar 15, 2018
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if only it was available internationally...same with News, TV app, etc...
This. In Germany like two years ago, many people were excited about Apple Pay but now everybody does these payments and money transfers through PayPal and it works like a charm.
Back then, I could not wait to switch to Apple Pay but although I love all my Apple devices, I’d very likely stick to PayPal even if Apple announced Apple Pay Germany tomorrow.
I am just too used to PayPal already although for some reason I do not even like the conpany.