So, big surprise: less features, less horsepower, for more money.
Ok so business as usual then.
Ok so business as usual then.
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Apple's New MacBook Air Uses MacBook-Class Amber Lake Chip [Updated]
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I’d be curious to know if this was Apple’s laptop roadmap all along or if the rMB/non Touch Bar rMBP were supposed to replace the Air but customers weren’t biting so it forced Apple to update the Air? I mean there’s nothing radical in the re-design of the Air. Certainly not anything that couldn’t have been done 2-3 years ago. Would love the real story on this.
I agree, I'm truly confused by it - it's highly undesirable. All I can think is, that either, the name goes back to Steve Jobs days along with the beach tables in Apple stores maybe and management are terrified to change this OR maybe, just maybe, the Air name is bought by traditionalists?
Other than that, I can't believe that the name is still around.
All very confusing. It's a new product that really should not of made it to market. THere's MacBook for company and Pro for heavier work. Where the Air fits in, I really don't know.
Read it as MacBook Air - MacBook Pro. The "generic" MacBook will be discontinued.
What makes a device Pro anyway? Can't just name a more expensive model Pro without defining criteria.
This Air will cannibalize the MacBook Pro 13" into the trash bin.
Yes, actually, but apparently worshipping capitalism means we are all supposed to kiss the asses of corporations and defend them when they do things that aren’t remotely in the interests of consumers.
NO it will not. There's A LOT who want the MacBook Pro.
Touch-ID and Retina Display look like more features. Don't know if it provides more battery life than previous Airs...
Yeah, I was set to pick up two, but this looks like “wait another year” to put it diplomatically.
The 5W chip is probably a deal with Intel to use chips with two defective cores at a low TDP, so Intel gets rid of chips that nobody else wants at a low cost so their yield problems diminish, while Apple get a lower parts cost from them, hence the otherwise nonexistent part number, much like the Radeon Pro 580 is a Radeon RX 480 that didn’t meet the TDP requirements to go in a bin that actually sells in the more demanding PC market.
If that didn’t result in $1500 or so to get pretty much the same end product as the cheaper rMB, I’d call it a smart move and a win for the consumer. Put 2xTB3 and a third gen keyboard in the rMB and I’m all over it at the current price point, but this bumps the price for very limited gain, ditches the color I wanted, throws in fan noise, and just screams “it’ll sell like hot cakes anyway, who cares if it’s any good, computers are dead to us anyway”.
OUCH! Totally disagree. I think it's the best laptop size of all time. I travel the world and have used the 2015, 16 and now 17 year models. It's perfect!
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Think you've hit the nail on the head. It's like the beach coloured tables in the stores that look so year 2000, but they've commented that they can't be changed due to Steve's ideas! Crazy I guess! Never a fan of the Air sadly!
Wow. So, you can't open a Pages document?. Create a spreadsheet? Send an email? Build a Keynote presentation? Edit a photo? Create an iMovie? That's unfortunate. I can do that stuff on my 2017 iPad, but you think the new MBA is useless for everything but web browsing.
Or, is it possible, that you are engaging in a bit of hyperbole?
This computer is intended for the everyday consumer, student, and office worker. Do you think it is really incapable of doing routine computing tasks?
This is Apple... I'd be worried if they didn't thin the machine at the cost of everything else.
The other devices have arguments for being used by professionals, but I don't think there is a strong one for a phone for pros.
The aim of a business is to make money and, ergo, profits. I have no problem with that. The manner in what that happens is important though.
However, all things being said, its up to the individual consumer to decide if they're happy to drop their pants and to grab their ankles. Personally speaking, having been an Apple owner since the Macintosh SE/30… I replaced my iPhone a month ago with a Samsung Galaxy. While nothing earth shattering in of itself it is the thin end of the wedge. Its my belief that companies will only listen to consumers while you give money to their competitors.
And I thought that philosophy behind Apple is all about symbioses of hardware with software. That a quality and innovative product can help people create and push them further. Well ... silly me.
...
People like you should realize that Apple is here because of idealists not capitalists. Think different ...
what a joke apple has become 
i miss steve jobs really
so much money for so much slow cpu ... amazing ratio good job Apple
no wonder apple stock is falling --- sell that ****
i miss steve jobs reallyso much money for so much slow cpu ... amazing ratio
good job Appleno wonder apple stock is falling --- sell that ****
I'm sure it will be more than enough for the people buying these. More performance using a third less power? People will complain about everything.
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The MacBooks place in it all now seems highly perplexing.... several hundred dollars more for what exactly? A slightly smaller screen? Seems precisely backward.
The nomenclature is turning into a hot mess. Someone please resurrect Steve Jobs...
iPhone to iPhone Pro? What can you do on an iPhone Pro that you can't do on the iPhone?