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For all the people complaining here that the price is too high and all they want is a simple monitor : why don't you get a monitor from another brand ? Does it have to be branded "Apple" ? There are plenty of very good quality and well designed monitors out there from many brands, and for very reasonable prices ( even for Pro work).
And they will work with any of your Macs.

Apple does not need to make a "low cost" monitor, plenty of other manufacturers make good enough displays to pair with a Mac mini. That is why Apple makes the iMac, that is the consumer display and it just happens to include a computer. Honestly, that's how it has been for years and years, Apple has never really made a low cost display.

Can you list the pro displays that are at least 200 PPI and 400 nits? When you say that there are plenty available you must have seen something that I haven’t.

As far as I can tell as of 3 Jan 2022 there is exactly one which is the LG 27” 5K UltraFine for $1300. Any 200+ PPI 4K or 5K you can list and that is actually not discontinued would be great. Thanks.
 
Well, he actually said Apple gear should be used by "content creators and so on...", so it seems you are taking the elitism to a whole new level and indicating that only the privileged few, those of the proper status, should be allowed Apple gear, the entitlement is ridiculous...

I'm not defending the stance, just stating the obvious. Given the price of 27" 5K iMac, there is no way to justify the $2500 price of rumored display, other than pure greed.
 
Can you list the pro displays that are at least 200 PPI and 400 nits? When you say that there are plenty available you must have seen something that I haven’t.

As far as I can tell as of 3 Jan 2022 there is exactly one which is the LG 27” 5K UltraFine for $1300. Any 200+ PPI 4K or 5K you can list and that is actually not discontinued would be great. Thanks.

Dell just released a $4000 8k display. Apple is targeting designers and editors who need a highly accurate display solution. I would upgrade my 5k LG Ultrafine if someone released a better display in that middle price range.
 
Personally I wouldn’t read too much into what this analyst says as he is frequently incorrect.

Apple won’t price the 27” monitor at $2500 - they will price it a smidge less than the cheapest 27” M1 iMac which I see being max $1999. It will have the same screen spec as the equivalent sized iMac.
 
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Dell just released a $4000 8k display. Apple is targeting designers and editors who need a highly accurate display solution. I would upgrade my 5k LG Ultrafine if someone released a better display in that middle price range.
What size? What PPI? Brightness?
 
The new display may be introduced as a "companion peripheral" to the upcoming "smaller" m-series Mac Pro.

$2,500 for a display?
Or... how about "just" $2,000?
Or... even $1,700?

These aren't "consumer-oriented" displays.
Apple left that part of the business years ago.
They won't be coming back to it.

Perhaps they should get back to it considering selling to consumers is their bread n butter. Lol.
 
It looks to me like Apple overcharges on brand new product classes when they first come out to cover the R&D used to create them, then they integrate it into the lesser priced product lines once the early adopters essentially paid for the manufacturing facilities to make these products cheaper at a higher scale. So Apple still ends up making over twice as much on these products once they are being made at much higher amounts. They did this with the first Macbook pro, which was just a CPU change but paid for the unibody manufacturing plants for future models.

It does not surprise me that a technology only available at top prices eventually gets integrated in the whole line. Except the lowest end, they get updated when the rest of the industry is just creating better components. For example the CRT iMac. Apple switched to LCD when it was clear the rest of the industry moved on from CRT's and used kept using plastic on the low end until they were able to produce unibody metal cases at lower prices than plastic ones. And put glass on them so it would lower the price of glass for their phones.

But with all these new products it will come out with in 2022. The price is going up across the board. So what are R&D are we gonna be paying for now? VR? I hope its VR.
 
Unless this is one of several Apple-branded displays, this price-point will be a non-starter for most Mac users. Apple, we need some large (say, 32") displays that are capable of displaying sharp text but competitively priced. This pricing may be fine for what it is (I have no idea), but it's decidedly not fine for what lots and lots of us actually need.
 
I am ready to pay a decent amount for an Apple-branded 27 inch mini-LED + Promotion monitor. But 2500$ would be too much for me (and as I can see, for many other people). Something in the 1500-2000$ ballpark would be a good value in my opinion
 
Unless this is one of several Apple-branded displays, this price-point will be a non-starter for most Mac users. Apple, we need some large (say, 32") displays that are capable of displaying sharp text but competitively priced. This pricing may be fine for what it is (I have no idea), but it's decidedly not fine for what lots and lots of us actually need.

You’re already served then. Lots and lots want cheap and can buy dell monitor or something. Apple will market this as pro xdr display 27” version. Compared to the 32” version it’ll seem a bargain.

Still I would never pay msrp for an apple product. Would also have to work well with windows. If I remember right the 32” didn’t play well there.
 
I am ready to pay a decent amount for an Apple-branded 27 inch mini-LED + Promotion monitor. But 2500$ would be too much for me (and as I can see, for many other people). Something in the 1500-2000$ ballpark would be a good value in my opinion

Well paying only that is the goal right? Who pays msrp?
 
It looks to me like Apple overcharges on brand new product classes when they first come out to cover the R&D used to create them, then they integrate it into the lesser priced product lines once the early adopters essentially paid for the manufacturing facilities to make these products cheaper at a higher scale. So Apple still ends up making over twice as much on these products once they are being made at much higher amounts. They did this with the first Macbook pro, which was just a CPU change but paid for the unibody manufacturing plants for future models.

It does not surprise me that a technology only available at top prices eventually gets integrated in the whole line. Except the lowest end, they get updated when the rest of the industry is just creating better components. For example the CRT iMac. Apple switched to LCD when it was clear the rest of the industry moved on from CRT's and used kept using plastic on the low end until they were able to produce unibody metal cases at lower prices than plastic ones. And put glass on them so it would lower the price of glass for their phones.

But with all these new products it will come out with in 2022. The price is going up across the board. So what are R&D are we gonna be paying for now? VR? I hope its VR.
The purpose is precisely to integrate the tech into future models.

Apple released its Pro XDR Display two years ago. It sells at a hefty $5000 price plus $1000 for the stand. How many units has Apple sold of this display since launch? One million units? I doubt it, as Apple would have to sell it to 1% of its active Mac user base (the majority of which are laptops and already come with the screen integrated).

Even assuming Apple sold one million units of the display and the stand, it would represent a $6 billion revenue over two years. That would be 1% of the total Apple profit over those two years. Why bother investing all the resources to make such a high-end model to increase the revenue by just 1%?

It can only be because Apple will later integrate the tech into its other products. Otherwise, Apple would have been wasting its precious time and resources on products that bring little return to the investment. Some of the tech used in the Pro XDR Display seems to have already been ported to the iPad Pro.
 
A replacement panel for the 27” 5K iMac costs about $200-$300. Much less if you order in bulk. Come on Apple, slap a great aluminum design around it in all rainbow colors, and sell it to us for $999 including a nice set of built-in speakers, a Facetime camera and a USB-C hub.
 
Right now even $1000 4K monitors only have a peak brightness of 400 nits (peak of 400, the mini-LED MBP has a peak of 1600) and are only LCD. A mini-LED 5K monitor with HDR 1600 (if that’s indeed what it will be) should cost around $2500, or maybe even more…
 
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280ppi @ 32” with 400 cd/m² brightness and a 1300:1 contrast ratio.
Specs are very good for $4000. I guess that is the hope that 8K displays are the future fix for the lack of high PPI displays on the market. If that monitor ever got below $2000 it would solve a lot of people’s problems.
 
my guess is that Apple is only going to do this if:

a) it can add value;
b) it can make money; (apple style margins are what? 30%?)

My guess is that they're going to add value by using Apple Silicon. Somehow.

And that they're going to make money because they're not tackling low end stuff where displays (guessing) go at commoditised prices but by attacking a higher performance / quality / feature combination.

ps I was quite happy with my LG 5k, until new MBP arrived and began to enjoy HDR / 120Hz. But not everyone notices, not everyone cares, and not everyone can pay more. Mercifully those 3 are highly correlated.
 
JFC all we want is a direct ATD replacement. Something I can plug in one or two cords to my MBP, and get a handful of usb-c ports, power/charging, webcam, speakers, audio out, ethernet. $2500 is lunacy, there is no way that is happening.

Color accuracy just needs to be good enough. Resolution/PPI just needs to match the retina displays currently found in MBP or iMacs. 60hz is FINE. Make it $999 and sell every single example off the production line.
 
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These are for the upcoming MacPro M2 Pro Max users… People with iMacs already have a great screen integrated.

The Mac Mini is for people who already have a screen that they used to use with their “sigh” Windows machines and thinking about switching to Apple... That was the plan since the beginning.
 
A good 32" 4K 120Hz IPS monitor with 1100 FALD zones is currently worth $5K.

If this is 27" 5K+ 120Hz with over 2K FALD zones (like the MacBook Pros), it would be better in every way and at half price!
But it doesn’t seem that the XDR is worth $5K for most potential buyers. It is really a specialized product not aimed at a consumer market.

If the reason for the high price is the dimming zones, drop that feature and stick with the current plain IPS screens.
 
Honestly, outside you video and photo guys, there are a lot of PROs that do PRO things that don't require a monitor that costs more than their computer. They still do Pro work.

There is a certain group of video editing people who need to get over themselves and stop assuming all pros have the exact same needs they do. This also applies to people making YouTube videos assuming everyone else has the same needs as they do.

I don't think my 16" M1 Max has ever displayed anything in HDR. I have it connected to two 27" Dell panels which combined cost maybe 1/4 of this laptop. I do pro work, I even dabble in video from time to time...but no way would I consider a small $2500 monitor.... If anything, I've been wanting to get rid of my center bezels and have been looking at curved ultrawides.... which are still cheaper than this terrible $2500 price.

One of the appealing ideas behind Apple-branded monitors would be size and style matching. One of the reasons I haven't bought an iMac is my multiple monitor setups. If I'm going to place a monitor next to the iMac, I want it to visually look the same. Both of my Dell's look the same, I can track the cursor back and forth. There is no difference in bezel size and color that is in-my-face. No difference in brightness between the two. This is why people are just asking for an iMac without an iMac. So they can have two identical screens next to each other on their desk.
 
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Can you list the pro displays that are at least 200 PPI and 400 nits? When you say that there are plenty available you must have seen something that I haven’t.

As far as I can tell as of 3 Jan 2022 there is exactly one which is the LG 27” 5K UltraFine for $1300. Any 200+ PPI 4K or 5K you can list and that is actually not discontinued would be great. Thanks.
I said good enough, I didn't mention anything about specs. If you need something that high end, you have the option of the Pro Display and that is the point that I am making. Apple makes what you want, you just don't seem to want to pay for it. That is not Apples problem, it is yours.
 
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