The reason I don't have an iTunes library of music today is because over the years with upgrading computers or computers breaking, I've backed up the music I ripped from CDs, but it's all over the place--or possibly not backed up, who knows. I have too many hard drives with stuff to look through it. When I started using Spotify my library grew. When I upgrade computers or a computer breaks and I use another one, everything is there as soon as I log-in. When I have to send my MBP in for repairs to Apple, I can log into Spotify on the Web on my $149 ChromeBook or on my iPhone. If Apple wants a chance at me switching, they will need a web-based service. Creating playlists that are associated with your account and can go onto any device is the best feature of Spotify to me. I also only pay $4.99 for the student version of Spotify. I love it. They would need to do something more than just matching Spotify, and I don't see how they can, especially at $4.99 a month.