Apple's Next Big Thing Will Be a Prosumer Camera: Discuss

Discussion in 'Apple, Inc and Tech Industry' started by malloryjones, Nov 5, 2011.

  1. malloryjones macrumors newbie

    Nov 5, 2011
    A compact camera with an APSC-sized sensor, running iOS. I think this will be Apple's next big thing.

    If it ever happens, I know many casual but serious photographers like myself would sell their Canon/Nikon, etc gear and get something from Cupertino.

    Sure, Apple would need to make glass too, but this would be circumvented if they stuck (at first) just with a single prime lens.

    Imagine a Fuji X100 style camera by Apple, running iOS. Oh boy, oh boy, oh boy.

    I wonder if others see the magic here?
  2. blackhand1001 macrumors 68030


    Jan 6, 2009
    No, they would care more about form factor and profit margins to make it a serious quality competitor. These company's have decades of experience in this. Just being honest, they don't have the right priorities to make a serious camera.
  3. Pooshka macrumors 65816

    Jun 28, 2008
    If and only if Apple can revolutionize photography where you can take both tele, macro, wide-angle, fisheye, and portrait shots all with a single lens, then I'm all for it.

    Otherwise, let the seniors like Canon and Nikon continue the job.
  4. neko girl macrumors 6502a

    neko girl

    Jan 20, 2011
    Not an inherently good reason by itself. People said exactly the same thing about Apple and phones in 2007.

    Nonetheless, the camera is too specialized of a device for Apple. It seems like they would much rather sell a camera with many more options (like a smartphone).
  5. julianbdavis macrumors member


    Jun 2, 2011
    I want an SLR camera body with a hole in it the size of an iPhone 4(S) where the screen normally is on a DSLR. It's got a 30 pin connector, and it slides and launches a new camera app. So the iPhone does all the processing, storage, and provides the GUI for the camera, and the body does all the actual camera work with high quality glass. Then when you're done you just slide out the iPhone, the camera app closes, and it's back to normal. Hell, Apple doesn't even have to do this, I don't see any reason Canon or Nikon couldn't take a crack at this. And the camera body could be super cheap too because they wouldn't have to include a screen, storage, CPU, RAM, etc (since that's all provided by the iPhone).

    The only problem would be if you get a call while you're using the camera lol. But I think it'd still be a great product.

    The physics of optics makes that pretty much impossible.
  6. xraytech, Nov 5, 2011
    Last edited: Nov 5, 2011

    xraytech macrumors 68030

    Mar 24, 2010
  7. pdqgp macrumors 68020


    Mar 23, 2010
    fun thoughts, but I'd like to see them first use better lens elements and improve the processing of images so highlights aren't blown the moment the sun comes out and dynamic range overall is improved.
  8. iDuel macrumors 6502a


    Jul 20, 2011
    I couldn't see Apple getting into the prosumer camera business, as other companies like Cannon, Nokia, etc. have a lot of expirence in the business.


    Kind funny how lately people have been creating new accounts to start iOS vs android wars or to inform us that Apple should get into XX business .
  9. austinguy23 macrumors 6502a

    Oct 8, 2008
    Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 5_0 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Version/5.1 Mobile/9A334 Safari/7534.48.3)

    Nope. Discuss.
  10. gentlefury macrumors 68030

    Jul 21, 2011
    Los Angeles, CA
  11. miles01110 macrumors Core


    Jul 24, 2006
    The Ivory Tower (I'm not coming down)
    Not going to happen. Unlike the pre-iPod music market/pre-iPad tablet market there is nothing lacking in the prosumer camera market, especially with the price decreases in DSLRs lately.
  12. daviddth macrumors 6502a


    Jun 29, 2009
    Not for a while, no. I think more TV oriented for a bit longer yet, starting with an A5 Apple TV, but more with full PVR functionality over a network (and limited on-board storage as an option), then household music oriented with an Apple TV like wireless device with a decent amp and speakers (Optional) to stream music through the house, maybe even following you as you go.

    After that maybe a camera, but while I did not mind dropping $2k for my D90 and glass, I think the "Apple Premium" would give a great camera, but it will be more pro priced, with consumer features - not a good mix IMHO.
  13. malloryjones thread starter macrumors newbie

    Nov 5, 2011
    I would respectfully venture (I'm the OP btw) that something pretty huge is lacking in the top cameras I've used, and that is UI.

    Canon, Nikon and Pentax do a nice job, but it's hardly super intuitive. I'd bet that Mr Jobs would agree with me that the user interfaces on these machines are far more complicated than they need to be.
  14. thewitt macrumors 68020


    Sep 13, 2011
    Jobs philosophy - pick 5 things and be best in class - doesn't fit the vision
  15. daviddth macrumors 6502a


    Jun 29, 2009
    1. Turn on,
    2. take lens cap off,
    3. Aim,
    4. press Shutter,
    5. repeat 3 & 4 as required
    6. Turn off
    7. replace lens cap

    I never "use" the UI in normal use - I rarely look at info, unless it is in manual and even then I bracket the shots by hand. I could have a Nikon, Apple, Startrek or Leggo interface and 99% of the time I would not notice the difference...
  16. NachoGrande macrumors 6502a

    Mar 30, 2010
    I agree, like Sony, very few people would be willing to ditch their Nikon and Canon cameras for an Apple camera with limited and expensive lens choices. It has taken Canon a long time to perfect their line of lenses. Apple could never compete. The 24-70 2.8 L and 70-200 2.8 L IS II are just two of Canons unmatched lenses.

    As for IOS I don't care to have IOS on my camera. I just want to take pictures quickly and with as little hassle as possible. I'll do my post after the image is on my computer.
  17. AdeFowler macrumors 68020


    Aug 27, 2004
    Which is exactly what people were saying when the iPhone was released, but with the likes of Nokia and RIM quoted. That said, I don't see Apple entering the camera market beyond where they are now.
  18. wrinkster22 macrumors 68030


    Jun 11, 2011
    There is little if any chance of this happening. Why you ask? Apple already tried the photography business and subcontracted it. It was not very successful. [Link:] As quoted grow wikipedia: "They were discontinued in 1997 shortly after Steve Jobs came back to Apple. In an attempt to streamline Apple's operations"
  19. vitzr macrumors 68030


    Jul 28, 2011
    Neither did my Antennagate iPhone 4. Failed in areas that my 3GS worked perfectly in.


    iPhone 4S. Battery is crap, more trips back to return it for a new one. This has got to be costing Apple money.

    But what do they care, will all the money in the world they can afford to get lazy, not do comprehensive tests before releasing. Just rely on their stores to take the heat and hand out more phones

    Nice eh?

    Apple :) :) :)
  20. GovtLawyer macrumors 6502

    Sep 6, 2008
    Nothing Compares

    I love all things Apple. I have an iMac, iPd, iPad and two iPhones. I also have a Canon DSLR. Canon cameras are are at the top of the heap - along with Nikon.

    Nothing in the world, no matter how complex or miniature compares to a true SLR. The features in my 3 year old DSLR number around 150. Changing lenses (beautifully crafted and perfected over years) to meet various photographic requirements, is a must. Shooting in rapid fire with the mirror clicking back and forth is essential. Look at a Canon DSLR manual and imagine all of those features on a phone - hard to imagine!

    After I take the photos I look at them on the camera screen. I WOULD NEVER EDIT THEM IN THE CAMERA. I put them on my Mac and use Adobe software to process them on a 24 inch screen.

    I occasionally take photos on my iPhone 4S. I port them to my computer and process the 8 MB photos on the same computer. Just as I would never buy a SONY DSLR (they've been in the business only a dozen years), I would never buy an Apple camera. They are in the computer business.

    If all I'm looking for is non-professional point & shoot results, I can use a camera phone. Anyone serious about photography would find a camera as suggested above extremely limiting.

    (TO THE EXPECTED FLAMERS) YES, of course you can get a beautiful shot from a camera phone. Of course you can use mobile photo processing to do cool things as you view the photo you'll want to blow up to 13 X 19 on a 3 ½ inch screen. I suggest that no serious photographers would limit themselves to working in such a minimalist way.
  21. h00ligan macrumors 68030

    Apr 10, 2003
    A hot desert
    Of apple makes a camera it won't be prosumer. It will be a poor and shoot. They don't need to do that with increasing capabilities of the iPhone. So no. I doubt it.
  22. xraytech, Nov 6, 2011
    Last edited: Nov 6, 2011

    xraytech macrumors 68030

    Mar 24, 2010
    Chimping sucks!!!

    Point is...

    Point, Compose, Shoot & Forget about it. If you're a good photographer, which is not hard, that's all you need.

    EDIT: Look how small those screens were back then?
  23. urkel macrumors 68030

    Nov 3, 2008
    A "serious" photographer knows its more about the Lens than the body.

    That said, the idea of Apple getting into the camera business isn't necessarily crazy but it wont be aiming at "Pros". Apple has gradually been pushing the Pro market aside for years in favor of catering to "average consumers" so the argument goes both ways. They could make an amazing Micro 4/3 iOS device, but more likely they'll just keep improving the cameras in the phones.
  24. xraytech macrumors 68030

    Mar 24, 2010
    Totaly agree with you.

    If anything Digital Technology has weaken our ability to simply "Point, Compose & Shoot"

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