Oh very true, and I agree it would likely be a better product for consumers (at least for Rivian - decent software, but has a long way to go). The problem is that Tesla, Rivian, and other companies want to use their own platforms as revenue streams and allowing CarPlay, while better for the consumer, greatly reduces the profitability there. I pay $15 per month for connected services, as do probably most Rivian owners. If I had the option of CarPlay (and Android Auto), I bet 75% or more of those subscriptions would be cancelled.