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Apple's Next Launch Starts Today

Joe23 said:
Delivery times for the current Studio Display have slipped to 2-3 weeks in the UK, I'm remaining optimistic!
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I need a display also. But I'm not expecting to be satisfied by Apple any more. So I'll just continue on without using Apple displays.
 
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tonie walker said:
nice! MacBook with touch screen … though i am not a fan of this for laptop.
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I was originally thinking the same thing, but I spend a lot of time in the evenings on my iPad with the keyboard while we're watching TV or something, so I'm used to interacting with both the touchscreen and the keyboard. Occasionally when I want to do some real work, I'll grab my MacBook and sometimes forget which device I'm on and will reach up to swipe something or pinch to zoom and am like "WTF?" for a second or two before my brain registers I'm on my Mac. I'd actually look forward to a touchscreen. Though my M2 Max is working like a champ still.
 
MacRumors said:


Following a new AirTag in January, Apple is set to unveil its next new products of 2026 starting today. Apple CEO Tim Cook teased that the company will have a "big week ahead," with announcements set to begin this Monday, March 2.

Apple-Announces-Special-Event-in-New-York-Feature-1.jpg

Apple is reportedly planning a three-day stretch of product announcements from Monday, March 2 through Wednesday, March 4, with at least five new products expected to be unveiled, including a lower-cost MacBook, an iPhone 17e, and more.

Other possible products include an iPad Air with an M4 chip, an iPad 12 with an A18 chip and Apple Intelligence support, a MacBook Air with the M5 chip, and MacBook Pro models with M5 Pro and M5 Max chips. We are also waiting for long-awaited Apple TV and HomePod mini updates, but it is unclear if those are coming this week.

Related Reading: What to Expect From Apple's Big Week

Apple invited selected journalists and content creators to an "Apple Experience" in New York, London, and Shanghai on Wednesday, March 4 at 9 a.m. Eastern Time. During these in-person gatherings, attendees will likely receive hands-on time with the new products that Apple unveils from today through Wednesday this week.

MacRumors will be attending the "Apple Experience" in New York, so stay tuned to our coverage.



Article Link: Apple's Next Launch Starts Today
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Apple TV???? When you gonna update this?
 
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MacBH928 said:
TBF, you cant have revolutionary product on yearly basis. The advancement plateaued . IMO, they should take things slow and release all new products every 3 years and the in between is just spec bumps. There is nothing revolutionary going to happen in 12 months.
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You know, I know, everybody knows Apple will release new products at approximately a yearly cadence.
 
This “big week” is a big disappointment so far. I’m ready to expand my smart home with all sorts of stuff but I need the new AppleTv and new Home Hub to fully realize it. There’s no excuse for these not releasing. Who cares about hands on with a cheap iPhone and another iPad Air.
 
Hopefully the M5 Pro/Ultra MBPs are announced tomorrow and they save the budget MB for Wednesday. I don't think we'll see a new ASD, Mac Studio, Mac Pro, Vision Lite/Mini/Glasses, or Apple TV at all this week.

P.S. By saying that last bit, I'm doing my part to have Apple/universe do the opposite.
 
Agreed. Looks like they did portables today. Hopefully Macs tomorrow and Home on Wednesday or vice versa. Today was pretty boring. Just chip upgrades.
 
Man, I wish I was more excited by any of this; I am not. Apple, a company that used to lead now just plays the numbers. It is very disappointing. This point of view may require one to have experience with the company prior to Tim Cook. Very, very disappointing, as is their 'wearables' initiative. Sad.

That said, they are still the lesser of evil options in an era where tech is no longer optional for most. That is not high praise, Apple.
 
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Still no new ATV. How long are they going to wait?

Not one of these announcements are exciting for me, but prefer the more pro stuff.
 
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GDF said:
Still no new ATV. How long are they going to wait?

Not one of these announcements are exciting for me, but prefer the more pro stuff.
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TVOS does not take much power to run. Perhaps Apple sees it this way and delays updates due to this:
 
And here we go today:

New MacBook Pro - M5 Pro/Max - (nothing really changed except processor)

New Studio Display - "normal" - & XDR (= 120Hz, MiniLED, 5K)

Pro Display XDR discontinued- so no more 6K Display from Apple for now 🙄
 
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