Toggle sidebar Toggle sidebar
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

Apple's Next Launch Starts Today

MacRumors

MacRumors

macrumors bot
Original poster


Following a new AirTag in January, Apple is set to unveil its next new products of 2026 starting today. Apple CEO Tim Cook teased that the company will have a "big week ahead," with announcements set to begin this Monday, March 2.

Apple-Announces-Special-Event-in-New-York-Feature-1.jpg

Apple is reportedly planning a three-day stretch of product announcements from Monday, March 2 through Wednesday, March 4, with at least five new products expected to be unveiled, including a lower-cost MacBook, an iPhone 17e, and more.

Other possible products include an iPad Air with an M4 chip, an iPad 12 with an A18 chip and Apple Intelligence support, a MacBook Air with the M5 chip, and MacBook Pro models with M5 Pro and M5 Max chips. We are also waiting for long-awaited Apple TV and HomePod mini updates, but it is unclear if those are coming this week.

Related Reading: What to Expect From Apple's Big Week

Apple invited selected journalists and content creators to an "Apple Experience" in New York, London, and Shanghai on Wednesday, March 4 at 9 a.m. Eastern Time. During these in-person gatherings, attendees will likely receive hands-on time with the new products that Apple unveils from today through Wednesday this week.

MacRumors will be attending the "Apple Experience" in New York, so stay tuned to our coverage.

Update: Apple has unveiled the iPhone 17e and a new iPad Air.

Article Link: Apple's Next Launch Starts Today
 
Article Link
https://www.macrumors.com/2026/03/02/apples-next-launch-starts-tomorrow/
Last edited:
  • Haha
Reactions: Z-4195
Quite tight lid on this can. Only the low cost Macbook seems to have leaked with some details but far from well defined. No performance leaks about the m5 pro or max at all.


So either Apple have tightened their leaks and we are in for a ride this week or it will be so lackluster that we only get the MacBook with the old iPhone chip and perhaps a low-cost iPhone with a never iPhone chip.
Personally waiting for the new studios and for the new screens. a 27" ASD with 120Hz and XDR level performance would be an instant buy. An updated 6K screen with even 60hz but with more light zones would also be considered.
 
  • Like
Reactions: eifelbube
Fun to see new Apple stuff announced. The reality of anything being even slightly useful for us is very remote at this time. I doubt a M5 Mac Studio flavor will be announced.
 
ClaraStahlbaum said:
I am excited for this week. While it is unlikely I'll buy new Apple Products from this line of release, it is interesting to see nevertheless.
Click to expand...
Same here. Especially to learn what the glass discs and top & bottom pair of lens-like shapes in the events logo were to plausibly hint at. 😊
 
Does anyone know if the low stock of the Studio Display guarantees a new version coming this week ?
 
The video showing a vaguely circular icon being changed to an Apple icon looks like someone Apple-ifying a Dell or some other icon on a laptop display's outer housing. If so, it might be confirmation that Apple hopes the new low-cost A series Macbook will eat into the lower-end non-Macbook market. While that seems obvious, some people have commented that they don't think this is one of Apple's goals.
 
  • Like
Reactions: nt5672
delsoul said:
Only reason nobody is surprised is because Kuo and Gurman keep ruining it for Apple. Seriously wish Apple would somehow silence those two. There’s a difference between speculating and downright leaks that are ruining the releases.
Click to expand...
Companies like Apple intentionally provide info for "leaks" to help generate buzz and at the same time maintain expectations in a reasonable range.
 
  • Like
Reactions: ASUgrad1999
You must log in or register to reply here.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.
Top Bottom
Back