Apple doesn't want eat the cost of equipping OLED in all flagship models so it's making an excuse to continue using cheaper LCD and charging a premium for OLED.
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Apple's OLED Suppliers Won't Be Able to Meet Demand for 2017 iPhone
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Hence why Jobs had no problem declaring a war on Google and Android even if it caused apple to go broke.
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No worry Tim...I can wait for a long time until you recognize what you did wrong. Take your time.
Tim: Hmm maybe we shouldn't have diverted all resources to that book... Nahhhh print more books! AND WHERE IS THAT NEW PEACH EMOJI?
I'm okay as long as the top of the line phone has the OLED display and they don't either push it off to the 2018 iphone.
So there will be an even more expensive Pro Phone above the 1000€ Plus Modell?
Do you think Tim is excited?Great things coming in the pipeline.
Funny how those rumours of an all-new incredible 10-year anniversary iPhone are being scaled right back to "there might be a third model with an OLED" screen.
Perhaps it will just be an S-cycle year (and not iPhone 8)?
7s, 7s+ and 7sPro.
S for screen.
Perhaps it will just be an S-cycle year (and not iPhone 8)?
7s, 7s+ and 7sPro.
S for screen.
How long before Apple gets into the making just about anything business?
Apple doesn't make stuff. Foxconn, LG, Samsung, and various other suppliers do. There's still a little bit of iMac assembly in Cork, but that's Apple's only remaining factory. Apple is a design and software company, not a manufacturing company.
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And I've been advocating against OLED for years. I hope Apple never sells a single phone with one.
Thought burned in images died with CRTs? Nope, OLED brings them back!
They've got a shorter lifespan, they wear out.
And they just don't look as good as LCDs.
Neither does Apple, apparently. If they did they'd loan their suppliers some of their excess cash to increase their facilities.
Ya know, unless this whole shortage at launch thing actually sells more product than their actual advertising does.
Oh, wait...
What if they go another year with the same design, call it 7s and make millions off their faithful sheeps? As sad as it sounds, i can totaly see them doing just that.
TBH at this point, Apple screw up everything they do. The new photobook proves they still believe their top dog, and they just aren't anymore. Tim Cook needs to come back to reality. Apple don't have the godly status they had under Steve.
Correct. Steve Jobs "owned" Apple in the sense that he could do what he wanted with it without fear of consequences. Those days are gone. Apple is a corporate and no-one wields enough power to do that sort of thing.And just for kicks they should make it totally automated so that it employs noone.
Hence why Jobs had no problem declaring a war on Google and Android even if it caused apple to go broke.
After a year and a half of sources saying Apple has been planning an OLED iPhone and suppliers can't meet demand? Sounds like the same publicity on repeat.. they'll have limited to no supply for the first few months and they will sell like hot cakes, just like all the previous new form iPhones.
I know the density of pixels is different from OLED TVs to OLED Phones, but think how many phones you would get out of one 75" screen.
Apple could always put the OLED screen on the 4.7" model thus supporting more phones than the larger one.
I wish Apple would put one back in or at least push USB-C headphones like they are pushing the ports on the laptop
I'm starting to think this is all a marketing scheme. Always something in "short supply" so people can buy fast.