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Apple's OLED Suppliers Won't Be Able to Meet Demand for 2017 iPhone

mpavilion said:
Where do "setbacks" come in? Not surprising that Samsung would prioritize its own phones.
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Actually, it would be quite surprising to me, seeing how Samsung has rather strict firewalls between their business units. Samsung prioritizing their own phones would be a major shift in their internal culture and would basically jeopardize their business as a supplier for other manufacturers.
 
ILuvEggplant said:
Funny I thought Tim was the supply chain guru.
I'd say this is a failure.
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Supply chain guru != supply chain mage. Besides, it's all based on rumors and speculation - hard to call it a failure in the first place.

littyboy said:
I'm starting to think this is all a marketing scheme. Always something in "short supply" so people can buy fast.
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Would be a poor marketing scheme: First upset your customers as they have to wait for their new device. And once all are served, your sales numbers tank, so you upset your investors.
 
JarScott said:
So, basically Apple are going to screw up the iPhone 8 launch too? Yay!
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I think you mean "Apple is going to screw up the iPhone 8 launch too." But even if grammatically correct, your comment makes no sense. It isn't screwing up a launch when you make a phone so wonderful that people the world over buy them as fast as you can make them. Yes, despite a few MR trolls insistence that the iPhone 7 would be a flop because it lacked a 3.5mm headphone jack, the current estimates are that almost a quarter of a billion, yes that's the "big B" folks, people around the world will buy it in the next twelve months or so, continuing the record as the world's most successful consumer product ever. The one that is capturing almost all of the entire cell phone industry's profits. Yes, what a screwed up launch!
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littyboy said:
I'm starting to think this is all a marketing scheme. Always something in "short supply" so people can buy fast.
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I guess one might think that if you don't understand how production works. No one builds factories and hires employees for peak demand. Only a fool would do that as you would spend billions for production capacity that went unused most of the time and have a huge oversupply of employees that also sat idle most of the year.
 
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ryanwarsaw said:
Yesterday would have been a good day to start doing this.
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You must be kidding.
Should the largest company in the world depend on its largest competitor for its largest product line ?
Makes me wonder what q. 1 in admission test 1 before strategy lesson 1 in season 1 of any business school is, currently...
 
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A better title would have been

Apple Won’t Be Able to Meet Demand for 2017 iPhone Users
 
every apple fanboy who has been saying the samsung's oleds are terrible and apple's lcds are the greatest things on the planet are now going to claim that apple invented oled screens and that all the android phones are copying them.
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MentalFloss said:
Actually, it would be quite surprising to me, seeing how Samsung has rather strict firewalls between their business units. Samsung prioritizing their own phones would be a major shift in their internal culture and would basically jeopardize their business as a supplier for other manufacturers.
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i agree. i would assume that the each business division would operate as to what is actually best for them. if apple seems like the more profitable customer i think that they would be taken care of.
 
Zirel said:
BS!

Complete and utter BS!

Apple won't be using OLED displays ever.

Ming Chi Kuo trolled the media saying the next iPhone will have OLED (buzz), and now he's making up excuses (kill).

If Apple were to put an OLED in 2017, they would have decided about it in 2013, and primed the suppliers in 2014, tested in 2015, manufactured in 2016 to release in 2017. What do people think Apple is? A bunch of amateurs that decide their products roadmap 2 weeks before releasing them?

But I'm waiting for that guy that will say the next iPhone will suck because it doesn't have an headphone jack.
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OLED sucks
 
Zirel said:
BS!

Complete and utter BS!

Apple won't be using OLED displays ever.

Ming Chi Kuo trolled the media saying the next iPhone will have OLED (buzz), and now he's making up excuses (kill).

If Apple were to put an OLED in 2017, they would have decided about it in 2013, and primed the suppliers in 2014, tested in 2015, manufactured in 2016 to release in 2017. What do people think Apple is? A bunch of amateurs that decide their products roadmap 2 weeks before releasing them?

But I'm waiting for that guy that will say the next iPhone will suck because it doesn't have an headphone jack.
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This is a great point. For all the stick Tim Cook gets, most agree he's an operational genius.
 
I find it interesting when people on this site accuse Apple of purposely withholding supply to somehow "drum up sales". Making your customers unhappy, and potentially switch to a competitor, wouldn't be smart marketing. It's always because of manufacturing issues with some supplier not being able to keep up with Apples huge sales demand. Assuming this information is correct , hopefully Apple and its display partners will be able to overcome this. We now see why Apple hasn't switched to OLED yet.
 
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limited supply?
I can already hear the complaints about green hues and uneven displays due to increased output and less quality control
 
Starfyre said:
"While Apple and Samsung have an exclusive OLED deal for 2017, it doesn't guarantee that the company will be able to meet Apple's demand. For example, Samsung's OLED supplies have already been constrained due to its own smartphones, like the Galaxy S7 and S7 Edge."

So in other words, Samsung is trying to make up for the setback of its own smartphones by crying "we can't meet Apple wants because we have our own phones to tend to".
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No what it means is that Samsung isn't willing to sacrifice not having enough screens for their own phones so that a competitor has enough. It's a pretty logical move, Samsung would be stupid to not be able to meet production for their own Galaxy lines to help Apple out.
 
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JayJohnPaul said:
And it comes with an all-new Taptic power button and volume buttons. We're also introducing a brand new color... Jet White!

Our team has worked so hard... It's the best iPhone we've ever made.
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Your description left out identifying some ubiquitous thing common on all smartphones that will need to be jettisoned out to an accessory (sold separately) so that Apple can shave a few mm off for another "thinnest ever" marketing claim. Camera? Battery? Something else?

They just managed to kick out what might be the most ubiquitous part and customers are rewarding the decision by buying anyway and just rolling with the hassles. That should make Apple feel more empowered than ever to do more in that direction. Camera seems obvious since it and "thinner" are already at very visible odds with each other... and the laws of physics require magic- real magic- to change that. However, battery eats up the most internal space by far, so jettisoning it out to a battery case (sold separately) would allow the greatest leap in that courageous "thinner" innovation. I wonder what goes next (while keeping prices about the same, if not finding some spin to rationalize raising them)?
 
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I rather that apple just stick with LCD since it is far more available and just increase the resolution on them to satisfy the spec junkies. Besides OLED burn in is still a problem unless they have a trick up their sleeve to eliminate it.
 
Gives Apple the perfect reason to create a new flagship and overprice the overpriced. $1,200 iPhone makes me vomit, but so does a $5K pair of shoes. They exist, people who can afford them buy them. This is the market Apple wants to play in. Enough with the hoi palloi says Angela Ahrendts to Tim Cook.
 
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Zirel said:
BS!

Complete and utter BS!

Apple won't be using OLED displays ever.

Ming Chi Kuo trolled the media saying the next iPhone will have OLED (buzz), and now he's making up excuses (kill).

If Apple were to put an OLED in 2017, they would have decided about it in 2013, and primed the suppliers in 2014, tested in 2015, manufactured in 2016 to release in 2017. What do people think Apple is? A bunch of amateurs that decide their products roadmap 2 weeks before releasing them?

But I'm waiting for that guy that will say the next iPhone will suck because it doesn't have an headphone jack.
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You realize Apple has been pouring money into R&D for OLED displays that meet the specifications they desire out of OLED.

Not all OLED displays are the same, just as there is a massive spectrum of LCD displays. Apple (for better or worse) has not been satisfied with the current state of OLED tech.

http://www.patentlyapple.com/patent...sits-ambient-light-apple-watch-invention.html

http://www.patentlyapple.com/patent...rint-reader-under-the-display-of-an-ipad.html

http://www.patentlyapple.com/patent...ng-development-of-next-gen-oled-displays.html
 
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2 months later iPhone 7 is still unavailable for pickup at the Apple Store. So....
 
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