Apple's Online Store Down Ahead of WWDC Keynote Event

[MacRumors]

Apple's online storefront has gone down ahead of the Worldwide Developers Conference keynote event, which is scheduled to start at 10:00 a.m. Pacific Time.

It has been several years since Apple released new hardware at WWDC, but the fact that the store is down suggests that we may be seeing some new devices today. Apple routinely closes the online store in the hours leading up to special events where new products are expected.

This is the first time that Apple's online store has gone down ahead of WWDC since 2017, when several hardware refreshes were announced for the iPad Pro, MacBook, MacBook Air, MacBook Pro, and iMac. WWDC 2017 also saw Apple preview the iMac Pro and the original HomePod, which did not launch until December 2017 and February 2018, respectively.

Rumors have suggested that Apple could unveil the new 2022 MacBook Air at WWDC, with the device expected to feature a redesigned chassis that's more MacBook-like with no taper, several new iMac-like color options, white bezels, a white keyboard, and possibly, a faster M2 chip.

MacRumors.com will be offering news coverage and a live accounting of the WWDC keynote. Twitter users can also follow @MacRumorsLive for live updates.

Article Link: Apple's Online Store Down Ahead of WWDC Keynote Event

 

[sorgo †]

Oh shiz 🙀 here we go

 

[LiE_]

Ohhh this is it. M2 here we go.

 

[dantracht]

How I love predictability.

 

[thingstoponder]

Excited to hopefully see new M2 hardware. I bought a mini a couple months ago knowing M2 was around the corner and am not disappointed. Looking at a laptop now and and not opposed to getting a cheaper M1 model but I want to see what the new stuff has to offer. Hopefully they release an M1 Pro mini also and get rid of the intel model.

 

[MLVC]

Probably just new watch bands 😉

 

[UltimateSyn]

Did the store go down before last year's WWDC (which didn't have hardware)?

 

[Pezimak]

Is this keynote on today? I was expecting it tomorrow as it’s a Tuesday?

EDIT: Just checked the countdown timer and saw it is today, a pleasant surprise.

 

[UltimateSyn]

Is this keynote on today? I was expecting it tomorrow as it’s a Tuesday?

WWDC keynotes are always at the beginning of the week of WWDC, on the Monday. The keynote starts in less than seven hours.

 

[LiE_]

Is this keynote on today? I was expecting it tomorrow as it’s a Tuesday?

edir: Just checked the countdown timer and saw it is today, a pleasant surprise.

Today. There’s a huge timer on MacRumours homepage 🤣

 

[Ishan Agarwal]

Did the store go down before last year's WWDC (which didn't have hardware)?

Nope, it didn't go down last year. 😁 We are in for a treat this time.

 

[Dave245]

Did the store go down before last year's WWDC (which didn't have hardware)?

No the last time it went down at WWDC was when there was hardware.

 

[CheffyDude]

What if it was only down for maintenance and no new hardware was released. Oh, we would be laughing.

 

[Apple Mac Daz]

2022 and they still have to take the store down to add new devices 🙈

 

[dumastudetto]

It's happening!!
It's happening!!

Get ready for some incredible new products today.
So so excited.

 

[LiE_]

2022 and they still have to take the store down to add new devices 🙈

Works well building the hype.

 

[9646829]

2022 and they still have to take the store down to add new devices 🙈

Yeah it's 100% for the hype I imagine lol.

 

[NastyMatt]

I have it on good authority that it is a new Apple Polishing Cloth.

 

[Apple Mac Daz]

I have it on good authority that it is a new Apple Polishing Cloth.

and double the current price as well

 

[UltimateSyn]

2022 and they still have to take the store down to add new devices 🙈

They don't have to, but it adds to the hype and mystique. It's a smart play.

 

[LiE_]

I have it on good authority that it is a new Apple Polishing Cloth.

Apparently it now has a notch, but no FaceID.

 

[kirky29]

Somehow I thought it was Tuesday!

 

[UltimateSyn]

Nope, it didn't go down last year. 😁 We are in for a treat this time.

Let's goooooo!!!! Hopefully my wife will have a new MacBook Air on order by the end of the day.

 

[krspkbl]

if we get an M2 Mac Mini i'll be buying that but not getting my hopes up.

even if there is a new Air i won't bother with it if it's still only 13". going to need a 14" minimum. ideally 15 or 16"

 

[Wiesławo]

2022 and they still have to take the store down to add new devices 🙈

It's a tradition! There's absolutely no problem with Apple doing it right, but it has its charm.