Frankly, yes, I think it probably does. They didn’t become a trillion dollar company by not mastering the hype game. Everything they do is very deliberate and calculated. How many sales do you think they really lose, anyway? If someone was about to drop a couple of grand on a new MacBook Pro or something, do you think they’re going to say, “oh, the store is down for a few hours. Guess I’ll buy a Surface Pro instead.”? Anyone who was serious about making a purchase isn’t going to change their mind because the site is down for a few hours, but it does serve as a reminder or notification that something big is going on. It’s psych/marketing 101. People love the feeling of waiting for a locked door to open and knowing that something special is happening behind it. This is the online version of that.
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Apple's Online Store Goes Down Ahead of Today's 'Gather Round' Event
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Frankly, yes, I think it probably does. They didn’t become a trillion dollar company by not mastering the hype game. Everything they do is very deliberate and calculated. How many sales do you think they really lose, anyway? If someone was about to drop a couple of grand on a new MacBook Pro or something, do you think they’re going to say, “oh, the store is down for a few hours. Guess I’ll buy a Surface Pro instead.”? Anyone who was serious about making a purchase isn’t going to change their mind because the site is down for a few hours, but it does serve as a reminder or notification that something big is going on. It’s psych/marketing 101. People love the feeling of waiting for a locked door to open and knowing that something special is happening behind it. This is the online version of that.
Only to have people complain, oh a newer product and you did not tell me.......I want to return....
Like I said, someone could be buying an iPhone now and then 6 hours later just found out that a new one just came out
No, it's same routine every time there's an event where they announce new products.
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So it's ok if they order it 7 hours before?
They were the 1st 1T company, so clearly they’re doing something right. There’s not really any lost orders because the ordering is more than made up for once the store opens back up.
No, but all the specification and photo pages etc will be up, the buttons for purchase/order go live on whatever date they say pre orders go active.
I'd love it for new Mac Mini's and Macbooks to go live today though!
Yeesh. Next year they'll have to shut the store down a week before the announcement. 10 hours of downtime seems nuts. The new watch better be really nice, since I'm ordering one of them.
Me too for the iPhone. I barely can sleep anymore. Today I slept only 3 hours. I'm on an adrenaline rush.
If they left the store open to the last second, everyone buying at that time would complain bitterly.
I know they don't need to take the site down to update it. But I love it that they still do it!!
Perhaps they take the store down to avoid potential embarrassment. It would be embarrassing if during the announcement of a new phone, that orders for the previous phone model spike upwards as people decide they want older phones instead. Perhaps the phones with Touch ID and headphone jacks.
I was seriously considering purchasing an iPhone SE this week, in fear that tomorrow they won't be on sale anymore. My current iPhone 6 is still going strong so I don't really need to replace it yet, but I have no confidence that Apple will be offering anything I actually want to buy when the time comes to replace it.
I was seriously considering purchasing an iPhone SE this week, in fear that tomorrow they won't be on sale anymore. My current iPhone 6 is still going strong so I don't really need to replace it yet, but I have no confidence that Apple will be offering anything I actually want to buy when the time comes to replace it.
Stores will still stock them tomorrow or even today.
Else, there are other online retailers selling it.
Else, there are other online retailers selling it.
otres
I wonder if/when other Apple products will get the FaceID / Animoji features? I could see it coming to iPad first, then Macs.
Have no fear. Apple is more than willing to sell antiquated hardware at high prices such as the Aiport Express, Time Capsule and Mac Mini.
I have an SE and love it. I love the size. Personally I wouldn’t buy it now unless they upgraded the hardware. I’m also not interested in any phone larger than it. So I do hope they upgrade it.