Further info from Bberg:
Apple Inc. took the extreme measure of raising prices of Macs, iPads and home devices on Thursday, seeking to offset cost hikes caused by an unprecedented shortage of memory chips and storage.
The company is increasing prices of the MacBook Neo, MacBook Pro, MacBook Air, iPad Air and iPad Pro, according to changes posted to its online retail store. The starting price of the MacBook Neo, its latest laptop, is rising to $699 from $599, while the MacBook Air is increasing to $1,299 from $1,099.
The entry-level 14-inch MacBook Pro is moving to $1,999 from $1,699, while the 11-inch iPad Pro is increasing to $1,199 from $999. The iPad Air, a mid-tier tablet, is now priced at $749, up from $599. The price hikes are global. The company did not raise iPhone prices on Thursday.