Well, I did not watch the video but here are five ideas which are easy to realize for Apple and possibly would increase privacy dramatically:
1. Allow GPS / WiFi localization to be switched off and on in command center in a quick manner. (Possible on Android)
2. Fix the leaking VPN implementation of iOS.
3. Allow setup of individual encrypted and possibly ad / malware blocking DNS over TLS for any network connection. (Possible on Android)
4. Tell us which social media or ad SDKs are build into our apps.
5. Give us control over app SDKs communication, like the FB SDK, which is present in almost all popular apps.
Sorry to say Apple, privacy hardly can be a real concern without covering these and there a lot more.