ProCare: Priority support at the Apple Store What is ProCare? ProCare membership starts with a complete setup of your Mac. Then stay up and running with premium benefits like same-day service at the Genius Bar, rapid repairs, yearly tune-ups, and more. All for just $99 per year, for up to three computers. ProCare's Features: Complete Setup: Buy a Mac at an Apple Retail Store, and we’ll transfer your mail, calendar, address book, photos, music, movies, and other files from your old computer (PC or Mac) to your new Mac. We’ll also install any additional software, too. Turn on your Mac, and you’re ready to go. Advanced Reservations: Schedule appointments for technical support at the Genius Bar up to 14 days in advance. Since only ProCare members get access to every available time slot, it’s easy to get a time that works for you. Fast Track: If you have a quick technical question or need to drop off a repair, just flash your ProCare card. You’ll skip right to the head of the line at the Genius Bar — and we’ll take care of the rest. Rapid Repairs: You rely on your Mac and need it in top working order. So if you ever bring it in for repair, you’ll want it back right away. As a ProCare member you get, “Next in Line, First on the Bench” service on all in-store repairs. Yearly Tune-Up: Bring in your Mac and we’ll run system diagnostics, update your Apple software, even clean your monitor and keyboard. That’s pretty much everything needed to make sure your Mac is in pristine condition, and it’s available to ProCare members at no additional cost. Backup Consultation: When you’re a ProCare member, you’ll get the help you need to protect all your files. Our Geniuses will find the right solution to keep your Mac up and running with consistent, reliable backups. ------------------------------------------------------ My Experience: Complete Setup When I got my new MacBook Pro, I wanted it to be just like my old MacBook Pro was when I traded it in. So what did they do for me? They swapped the hard drive for me, installed all the updates, fixed any issues I was having, and sent me off. Took 10 minutes, and its running better than ever before! My Experience: Advanced Reservations When I needed to take my MacBook Pro in for a graphics card related issue, I needed to get it checked out, but I couldn't get in any time soon, and wanted to do it next week. That was the easy part. I visited www.apple.com/retail/procare, picked my Apple Store and logged in. I picked Tech Support, and picked the Thursday next week and what time I wanted to go. Since every time slot is available to ProCare members, I got the time I wanted. That day, I went into the store and was greeted by a Concierge, and was asked if I had a reservation. I simply replied, "Yes. I registered a ProCare reservation for today." I was looked up on the list, and was immediately helped. My Experience: Fast Track Amazing. No reservation made, I walked right into the store and flashed my ProCare card to a concierge, and was put into the "standby" queue. Walked around the store, but not for long. Two minutes after talking to the concierge, I was approached by the Manager, and was assisted up to the Genius Bar and was assisted by a Genius and the Manager himself. After a few minutes of talking, my problem was resolved, and I was assisted for the rest of my session at the store by the Manager. ------------------------------------------------------ I have not yet used the Rapid Repair service yet, as my MBP is brand new and doesn't need service just yet, but it sounds promising. I also have not yet used the Yearly Tune-Up or Backup Consolation, as I won't use the Tune-Up until later this year, and I may never use the Backup Consultation. I'll just get a Time Capsule or something and use Time Machine. That's my review of the Apple ProCare Service. Hope this helps somebody on a purchase decision.