Yep. When I got mine, they guy looked at me oddly, and said "Great choice" and got me my card and rang me up. I take it they don't sell many ProCare subscriptions.
But I'm glad I did!
Yes. This is not a warranty program. Its simply to offer faster support for those who rely on their Mac's for a business or something. I, a graphic and web designer, need it every day to work with my clients work and such. And I need it daily for school.