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No surprise. Say what you want about Ive, thinness obsession, Jobs, the G4 Cube, etc. The design department never felt as under-funded or under-staffed as it does today...
I would argue that Apple's Product Teams (or Apple as a whole) hasn't come up with anything in 10+ years. For 10+ years it's been iPod, iPhone, iPad, and Mac. The iPods have been gone for quite some time. Apple/Tim has been producing the same 3 items for over a decade and I am still amazed at how many people believe Apple is innovative the last 3+ years. The iPhone and iPad have been a commodity for quite some time. The Macs have their "stellar" years of 8% personal computer market share.

Apple is just so boring these days. It's like buying a hammer.
 
hard to hear, honestly you can see it in the MacBook's design, they lack the soul of previous generations, no curvatures and no lines as it used to be.

hope Ive's era will return.
I've had a few MacBooks over the years, and I'm looking forward to getting one of the new ones. Personally I think they look great, and from the time I've spent with them at work, they're solid machines in build and performance.
 
lemme tell you something about companies: the demise starts when they prioritize providing value to the shareholders rather than customers
thanks for attending my ted talk
Yes. The hilarious irony is that the shareholders will LOSE VALUE because of it.

Customers made Apple a multi-trillion-dollar company because Jobs made Apple a design and perfectionism company, NOT a cost-cutting company.

They are truly unintelligent humans who can’t understand what made Apple what it was.
 
Apple's feeling like the Chicago Bulls after Jordan retired.

Jokes aside, I feel for the design team that are trying to draft off what Ive established. It's like trying to follow Steve - no matter how amazing you might be, it's impossible to rise to that level because it was so freakishly rare in general. It's not fun to be on the team after the mega-star retires. The internet is a cruel, heartless, cesspool that preys on these moments. I do feel Appel will, in time, find its footing again, in that regard. But if history is any indication, it will likely be bumpier between now and then. Good luck!
 
Since Apple has decided to focus more on costs I wish Apple had brought down the prices of Apple products but that's not even the case either. Seems like the prices go up every year now.
Of course, that is normal for a high profile oriented company.

Didn't you remember the news a week ago?

Apple Freezes Hiring for More Job Roles to Cut Costs​


The company wants to cut costs to the bone.
 
They have a large design team, yet they come out with basically the same products year after year and take no chances on anything.

It's just kind of funny.
Apple users are incredibly intolerant of any issues related to "taking chances"; they say they want innovation, but what they actually want is the durability of a refined design. I can cite durability issues in literally every new Apple computer design; the 2014-era MBPs are some of Apple's most durable computers BECAUSE the design had been iterated to near perfection.
 
I can only assume you haven't seen any previous iMacs. Even saying the 24" looks the same as the G5 iMac is debatable except for both being rectangular with a screen, stand, and chin.
Why would you assume that? I owned a G3 iMac, a G4 iMac, and a G5 iMac. Also a 575 Performa, lol. The G5 all the way to the M1 has the same basic design. Screen with a chin, hinged on a basic angled aluminum stand. Yeah they messed with screen ratio, materials, and the guts. Big whoop.
 
I would argue that Apple's Product Teams (or Apple as a whole) hasn't come up with anything in 10+ years. For 10+ years it's been iPod, iPhone, iPad, and Mac. The iPods have been gone for quite some time. Apple/Tim has been producing the same 3 items for over a decade and I am still amazed at how many people believe Apple is innovative the last 3+ years. The iPhone and iPad have been a commodity for quite some time. The Macs have their "stellar" years of 8% personal computer market share.

Apple is just so boring these days. It's like buying a hammer.
You've forgotten about Apple Watch, AirPods, HomePods, and to an extent AirTags / Find My. These are all products that didn't exist before the iPad.

The Watch is certainly a very popular product. The AirPods are extremely popular, and their user experience is still unmatched by competitors. While the HomePod is a little more polarised on its use as a digital assistant like Alexa, its performance as a speaker is excellent, especially with a stereo pair. AirTags are another great new product that slot into the ecosystem, and the supporting Find My network has major potential.
 
That may be, however the result has caused an output of (somewhat) more useful devices than before. Nice bing back on a MacBook "pro" that actually has ports and is of a reasonable size / thickness that gives it reasonable durability.

They brought ports back when I was strongly considering jumping to windows for my main corporate computer, replacing my beloved 2015 Retina MacBook Pro that still had HDMI and other needed ports.
 
Why would you assume that? I owned a G3 iMac, a G4 iMac, and a G5 iMac. Also a 575 Performa, lol. The G5 all the way to the M1 has the same basic design. Screen with a chin, hinged on a basic angled aluminum stand. Yeah they messed with screen ratio, materials, and the guts. Big whoop.
Thats like saying that the 14/16" MBP looks just like a Powerbook 100 except for them messing with the proportions of the computer. The G4 iMac everyone loves, the arm had sagging issues related to the final larger screens; and those maxed out at 20". Can you imagine the flurry of hashtags if Apple did that now. Countless iMacs have iterated towards the current screen, chin, and stand design.
 
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So the design team is getting Jony Ive'd: thinned out to the point of being very light, small, and svelte but incredibly useless?

Nevertheless (and all kidding about Jony's missteps aside), this happens, and it's generally a cycle: design leadership gets stale, and it's a good time to go separate ways amicably (which Ive and Apple did really well) and like a divorce, some lines get drawn and people align or just fade away and there's a period of stagnancy, retraction, and the like, and generally (not always), great organizations will grow the next leader or visionary from within that team.

The issue, of course, becomes when quarterly reporting cycles and other interests start to cut too much to the bone, but Apple has plenty of cash on hand and the broader market conditions may not actually mean this is as much of a "bad thing" as it sounds. Focusing on reducing product cost in design and in reducing design as a cost center in the business could be timed well with the market's needs for the next 2-3 years (at least?).

I have been less-than-impressed with a lot of the Apple design work as of late (both hardware and software -- cough, Stage Manger, cough, cough...reuse of basic iPhone 4 design with slight tweaks as "new", etc), but at the same time, most of it "just works" and that's what I do expect of Apple at the most basic. I actually don't want to notice most of what they make, because it works and is designed so well (aesthetically and functionally) that it blends into life.
Ive didnt get stale - most of his teams’ work kept most of us buying for a long time. But hopefully some new talent with a fresh vision will rise to the surface, now hes left, in the same way his did. As long as theres someone at Apple to recognise it.
 
I would like Apple to focus on premium materials/metals.

As consumers, we pay premium prices and it only makes sense if high-end materials are going to be used. Otherwise, things will go further down south like the iPhone 14 Plus and iPad (10th generation).
Well I don't want diamond encrusted iPhones :D high quality materials makes their products worth the somewhat premium prices.

I just bought an iPhone 14 plus for my daughter, sight unseen. I hope the build and quality don't disappoint.
 
I would like Apple to focus on premium materials/metals.

As consumers, we pay premium prices and it only makes sense if high-end materials are going to be used. Otherwise, things will go further down south like the iPhone 14 Plus and iPad (10th generation).

I hope Apple can transition from Aluminium to Titanium across their premium product line with the exception of Apple TV and Mac desktop devices.
 
I hope Apple can transition from Aluminum to Titanium across their premium product line with the exception of Apple TV and Mac desktop devices.
I agree. My fingers are crossed for the iPhone 15. Hopefully, titanium makes its way to the frame of the iPhone. The stainless steel is getting boring. Of course, titanium or ceramic would be the ideal option :)
 
Focus to keep costs down for Apple, not the users.

Not necessarily. Apple working to reduce repair costs on recent Apple products has resulted in more and less-expensive repair options for users as whole sections of the device no longer need to be replaced for even minor component failures.


The 'fat' iPhone 14 Pro Max. How many think that could have happened with Ive in charge.

And yet for how many years were people kvetching in these forums for thicker cases to allow larger batteries for longer battery life. Careful what you wish for?


lemme tell you something about companies: the demise starts when they prioritize providing value to the shareholders rather than customers

If a company is publicly-held, it's priority is providing value to shareholders.


Imagine if the butterfly keyboard wasn't approved due to costs.

At least it was killed due to costs (specifically, repair costs).


See this is exactly what happens when unintelligent humans who aren’t visionaries begin to seep into leadership roles. They slowly begin to dismantle all that is great.

Considering the other visionaries alive at the time of Steve's passing were running their own companies, an outside-hire was likely not an option. So having to go with an internal candidate, who inside Apple had Steve's vision? (Honest question, not a snarky snipe.)


I am really surprised that we have not started to get cheaper devices made specifically to sell services. Like Amazon does with the Fire tablets.

Apple is not having a problem selling expensive devices to sell services, so...
 
Well I don't want diamond encrusted iPhones :D high quality materials makes their products worth the somewhat premium prices.

I just bought an iPhone 14 plus for my daughter, sight unseen. I hope the build and quality don't disappoint.
Congrats! It shouldn't. The battery life will be amazing tho :)
 
Each product has a clear focus and an intention.
That really is what made Apple's designs so good. Jobs had a way of honing in on the essence of what a product should be and how it should perform. Ive was able to turn those ideas into visually interesting technology, much of which reflected Jobs' mischievous sense of whimsy (like the desk lamp iMac). The most whimsy I've seen out of the company in the last decade or so has been multiple colors for their products.
 
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Remember the G4 iMac everyone loves, the arm had sagging issues related to the final larger screens. Can you imagine the flurry of hashtags if Apple did that now.
Display technology has vastly improved since the 20 inch iMac G4, they could pull it off with a 24 inch display.
 
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