when steve jobs came back he reduced the product diversity at apple. he focused apple and that had a positive effect all around. my opinion is that there are too many niche products now, especially: mac mini, mac pro, ipod classic, ipod shuffle, ipod nano, macbook pro without retina display, ipad 2, ipad mini without retina display, iphone 4s. all they need imo: 11-inch MacBook Air 13-inch MacBook Air 15-inch Macbook Pro 21.5-inch iMac 27-inch iMac Airport Extreme Apple TV iPod Touch iPhone 5s iPad Air iPad mini with Retina Display i'd also reduce the number of models and customizations drastically. thoughts?