Apple's Public Relations Department Opening Up Under Tim Cook

Discussion in ' News Discussion' started by MacRumors, Feb 5, 2013.

  1. MacRumors macrumors bot


    Apr 12, 2001

    For years, Apple Public Relations has issued press releases for major product announcements, handed out exclusives and loaner units to a few select reporters and columnists, and occasionally signed off on an interview with one of the senior executives when it suited their marketing message. That strategy gave the company millions of dollars in free marketing with news outlets writing about every bit of information they can find.

    These days, according to the Wall Street Journal, Apple's public relations department is a little more proactive. Last week, Apple issued a press release to announce iOS 6.1, a comparatively minor software release.
    The Journal says the PR efforts "represent a recognition that competition is heating up", according to a WSJ source, with a caveat that it wasn't a big shift in protocol.

    Of course, even when Apple PR is more forthcoming, it can still rely on the press to cover every move it makes.

    Article Link: Apple's Public Relations Department Opening Up Under Tim Cook
  2. r2shyyou macrumors 68000


    Oct 3, 2010
    Paris, France
    Could've fooled me. ;)
  3. usersince86 macrumors 6502


    Oct 24, 2002
    Columbus, Ohio
  4. Squilly macrumors 68020


    Nov 17, 2012
    About time. This would be good for the company.
  5. maxosx macrumors 68020

    Dec 13, 2012
    Southern California
    Another interesting step in the new era at Apple.

    Hopefully One that will have a positive impact.
  6. Caseynd macrumors regular


    Jun 17, 2008
    ND, USA
    Better communication = less confusion = more happy users!
  7. Porco macrumors 68030


    Mar 28, 2005
    Ooh, I love fantasy novels!
  8. mrsir2009 macrumors 604


    Sep 17, 2009
    Melbourne, Australia
  9. jvmxtra macrumors 65816


    Sep 21, 2010
    I don't know.. this guy Cook.. this guy blows.. Double downing on secrecy.. oh wow.. All the moves he makes, looks very very shaky and doubtful..
  10. HiRez macrumors 603


    Jan 6, 2004
    Western US
    I wonder when spending on advertising will follow. Samsung is now spending about 14X what Apple is on advertising, and it is having an effect. You almost literally cannot watch a commercial block anywhere on tv without seeing a Samsung ad.
  11. AngerDanger macrumors 68030


    Dec 9, 2008
    I feel the same way about your punctuation.
  12. Chupa Chupa macrumors G5

    Chupa Chupa

    Jul 16, 2002
    Exclamation point on the end of the Jobs Era. The fact Apple needs an entire department to do what one one of many areas Jobs handled solo is telling indeed. Sad day.
  13. Northgrove macrumors 65816

    Aug 3, 2010

    Making press releases when you decide to make them doesn't impact secrecy in any way. They make the announcements when the products have been released! The difference is that they may just be more willing to make them now. I can't see how that in any way is a bad thing.


    Jobs wrote all press releases?
  14. STiNG Operation macrumors 6502a

    STiNG Operation

    Aug 15, 2012
    The Zoo
    Lol, well he could be trying to be sarcastic. Here's a troll face wallpaper anyway.

    Attached Files:

  15. fungus macrumors regular


    Sep 30, 2008
    And phraseology :D
  16. Chupa Chupa macrumors G5

    Chupa Chupa

    Jul 16, 2002
    Press releases are not the sum of PR. In fact it's a minor bit. It's something to give interns and new hires something to do. Real PR is the stuff of Edward Bernays. He didn't sit around all day and write press releases that no one reads except Advertorial writers. Good PR is changing people's hearts and minds w/o them knowing they've been manipulated. A press release doesn't do that. Sorry.
  17. TrentS macrumors 6502


    Sep 24, 2011
    Overland Park, Kansas
  18. deconstruct60 macrumors 604

    Mar 10, 2009
    LOL. Jobs didn't do all PR by himself. What is sad is folks perpetrating that fraud.
  19. Chupa Chupa macrumors G5

    Chupa Chupa

    Jul 16, 2002
    LOL back at you. Reality Distortion Field was all the PR Apple needed. It's what drove Apple growth. People bought what he sold no matter how minor the upgrade. Now people just yawn...or maybe rage a bit here at MR. Jobs was a modern day PT Barnum.
  20. AustinIllini macrumors demi-god


    Oct 20, 2011
    Austin, TX
    With the rumors of how he treated his employees, it's safer to say Apple PR was more critical under Jobs than under Cook.
  21. malexandria Suspended

    Mar 25, 2009

    Amazing, a post about how PR works? Slow news period?
  22. ericinboston, Feb 5, 2013
    Last edited: Feb 5, 2013

    ericinboston macrumors 68000

    Jan 13, 2008
    "...including a study predicting that by 2014, Apple will be as accepted in the enterprise as Microsoft is today."

    So let me get this straight...within 10 months:

    1)Apple software (what software?) will be as accepted as MS SQL Server or MS Office or MS Windows.

    2)Apple Macs will be as accepted as Windows-based machines in the corporate world (we've been hearing similar stories for 25+ years). Even though there are no business Support contracts by know...those corporate contracts about supporting hardware, upgrades, pricing, implementation teams, development teams, escalation/dedicated teams, etc. And where are the hundreds of thousands of Mac/Apple IT people to even do the work at Company X?

    3)Apple iPads will be as accepted as MS tablets (you know, the one MS just released a few months ago which has no traction). This would be a true statement, but it's sure not saying much! Why not say that Apple will be as popular as nuns handing out cigarettes to children at bus stops?

    Apple has a very, VERY long road to any kind of corporate acceptance. The very basics (regardless of how good a product(s) you think Apple has) are entirely missing from Apple: technical support, roadmapping, open-ness, pricing. Not to mention the fact that Apple has a very my-way-or-the-highway approach.

    Apple is consumer-focused...plain and simple. Which is fine. Comparing phones and MP3 players to core hardware/software that RUNS businesses is abdsurd.
  23. carmenodie, Feb 5, 2013
    Last edited by a moderator: Mar 16, 2013

    carmenodie macrumors 6502a

    Apr 25, 2008
    Nobody is offering the level of fit and finish as Apple so **** the competition.Yeah, Samsung has some interesting phones but they still suck!
    As far as I'm concerned Apple has killed the rest of consumer electronic industry. If you have the air, the iPhone and either the iPad mini of the big boy you are done!
    And when the air is given the retina display as well as the iPad mini all hell is going to break through in this bitch!
  24. kockgunner macrumors 68000


    Sep 24, 2007
    Vancouver, Canada
    Its interesing how long it took everyone to realize the way Apple was making oroducts was right all along. Now we see many similar designs and the hardware/software/ecosystem model inspired from past and present Apple products. Ill admit that I'll be sad that the exclusivity of good products is starting to end. It was always exciting to have Apple release something incredibly different like it was brought from the future.
  25. ConCat macrumors 6502a


    Jul 27, 2012
    In an ethereal plane of existence.

    Amazing, a post about slow news periods? Slow comment period?

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