Dre will take a senior role at apple?!?!?! wow! arent' those usually for engineers with MBA's
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Apple's Purchase of Beats May Not Be Finalized Until Next Week
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How many millennials are buying Bowers & Wilkins headphones?
Perhaps Apple needs a new marketing team. I doubt that would cost $3B. And I'm sure they could find another role for Phil Schiller.
Apple is the largest company in the world? Since when? It's not even the largest company in America. Perhaps you should stop being so condesceding about people who use Beats and start wondering about being who use Bowers & Wilkins.
World's largest companies
U.S. largest companies
All they would be buying is a name with garbage attached to it, which idiots love to buy. I think Apple can do better than this, and it definitely doesn't fit with Apple's style. Apple might be overpriced to some people, but it is no way "Beat By Dre" tier trash.
Beats 'look cool' but you can get the same quality for half the price. Some people are saying it's a perfect fit for Apple...
Beats have the same rep as Bose....HA HA HA HA HA HA! No, both are frowned down in relation to performance/price in the Audiophile community, but Beats have a far worse rep, audiophiles care about sound quality. Audiophiles do not like Bose cause they know they can get a so much better setup for the same amount, this is their biggest issue.
I only brought up BOSE in relation to Brand reputation, BOSE are like Apple, quality products that are overpriced, people who buy Apple, most probably also have a BOSE sound system, they appeal to the the non audiophiles with cash to burn. Great support, and easy to setup .... like Apple. The marriage of these two from a branding point of view makes sense.
So your suggesting that due to ignorance, BEATS are a good headphones?
Since you brought up Audiophiles, I assume you have some knowledge in this area, please explain to me how Beats produce good quality music. My only pros of them are looks and mid bass, rest is a Con.
In fact there is no one headphone that rules them all, it all depends on the music, you can buy a Senn HD800 and boy will you be in for some disappointment depending on the music you choose
. Also you need the right AMP, you match the AMP + Headphone depending on the music you wish to listen to etc etc etc. I have to ask which Senn do you own?
Are you suggesting that Apple's ear buds are equivalent to Bowers & Wilkins headphones, and that it's therefore simply a matter of making people aware of that?
Lyrics from the same song 'half the **** I say, I just make it up, to make you mad so kiss my white naked ass'
Pucker up sunshine...
Plus, I don't think tim cook would pay someone homophobic millions of dollars and hire them...
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Overall i think dre and iovine will be welcome additions to Apple's music business considering between them they have started two successful record companies and an electronics company, which just launched a mildly successful music streaming service. Plus dre's experience as an artist, song writer and producer. These two would know most the music industry between them, from artists and songs writers to the executives.
If dre and iovine tried to sell apple a music streaming service well before it was launched, i think it's possible the reason apple is buying them now is because they could have the next big thing for the music industry up their sleeves.... just food for thought
Exactly and that is what a lot of us are complaining about.
Apple have not spend so much time becoming such a quality tier Brand to then acquire Beats.
Personally I consider Beats a good match for Samsung. For Apple, BOSE is a much better match. Quality Brands.
I can't speak for him but I don't read his comment that way at all. I think you are being sensitive. It reads like he is suggesting Apple is buying Beats because it's a recognized brand with kids. Bowers & Wilkins is not. Apple isn't interested in sound quality it's interested in being "cool," therefore buying Bower & Wilkins doesn't accomplish Apple's goal and it would do better just marketing it's own Apple branded buds better.
Personally I don't believe this deal is about headphones. It's like when you get married to a single mom... you marry the mom but the kids come with the deal.
I'd agree, I think it's more about the music streaming service and getting 2 VERY successful people from the music industry on board that's Apple's primary goal
No I'm suggesting teenagers aren't audiophiles. And Beats core demographic is teenagers.
Well that doesn't make much sense to me, how is simply owning Beats helping making Apple "cool"? It's two separate brands.
Well, what is it then. It will be interesting to see how this unfolds, but it's not unthinkable that Apple plans to use some of the experience in making speakers for their own products, among other things. It may also be related to something else that isn't known at this point, or both, but it will be interesting to to see.
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And if Apple owns Beats, teenagers will like Apple?
You really think Jimmy Iovine is worth $3B? And if Apple wanted him that badly there is no way they could have nabbed him without acquiring Beats? Apple didn't have to purchase Burberry to get Angela Ahrendts.
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Some people seem to think so. Certainly not me. I'm just throwing out there why I (and others) think Apple might be doing this. I don't agree with it. I think it's a worrying sign if Apple has to spend $3B to get iPod like "cool" back.
Chupa Chupa said:
I think you guys are right on the money, but i think theres a possibility beats may have approached apple with a great idea and that is what apple is buying. They have done it before
Can anyone explain to me why we are still talking about the headphones? I thought it was pretty clear this acquisition was about the streaming music service and industry ties - not about the hardware...am I missing something?
When Tim Cook became CEO, he said to double down on secrecy, meaning that he is going to increase his efforts to keep Apple's upcoming products and their future plans a secret. So let's take a look if Apple succeeded with its claim:
2012 Apple rumors and leaks:
- iOS 6 to includes a new revamped Maps app with new in-house Apple mapping and turn-by-turn navigation
- Apple preparing to integrate Retina Display technology to Macs after the success of "The New iPad"
- iPhone 5 rear shells indicate larger aluminum iPhone compared to the 4S, with the size of "4, with the resolution of 1136 compared to 960.
- iPad Mini rumors and housing leaks show a thin, all aluminum design, with a screen size of "7.85 and thin side bezels, offering 40% more screen space than "7 Android tablets.
2012 Apple events:
- WWDC 2012: Apple introduces iOS 6 with new Maps app, and releases the Macbook Pro with Retina Display
- September 2012: Apple releases iPhone 5, with an aluminum design and a bigger 4" display, with the exact resolution of 1136
- October 2012: Apple releases iPad Mini with a "7.9 display, with thin side bezels, offering a real tablet experience compared to "7 Android tablets.
2013 Apple rumors and leaks:
- iOS 7 rumored to have an all-new design, with very flat UI and a new iTunes music streaming service. OS X won't be changed much.
- Reports about a new Mac Pro, with "radical" thinking behind it.
- Countless leaks show Apple to introduce two new iPhones, a cheaper one with a plastic design with different colors, and a high-end model with the same design as the iPhone 5 with a new fingerprint scanner and a gold color option.
- Other leaks show Apple to introduce a new larger iPad with the same design language and thin bezels as iPad Mini, and new iPad Mini with Retina Display to be slightly thicker and slightly heavier.
2013 Apple events:
- WWDC 2013: Apple introduces iOS 7, with a completely new flat interface and iTunes Radio. Apple also introduces a completely new Mac Pro, claiming "can't innovate anymore, my ass!"
- September 2013: Apple releases iPhone 5c, with a plastic design offered in 5 colors, and a cheaper price. Apple also releases iPhone 5s, with Touch ID fingerprint scanner, and a gold color option.
- October 2013: Apple releases iPad Air, with a new design similar to iPad Mini, and iPad Mini with Retina Display.
So tell me, is Apple really holding up to their claims about secrecy, or is it just Tim Cook living in Steve's legacy that Apple has to stay secret? Tim Cook is a good CEO, but in 2014, Apple rumors and leaks have become even worse than past years, and he is failing to live up to the secrecy and the the "surprise" he promised. Since the waterfall of rumors and leaks won't stop, might as well embrace it and become more open.
Can anyone explain to me why we are still talking about the headphones? I thought it was pretty clear this acquisition was about the streaming music service and industry ties - not about the hardware...am I missing something?
Yeah, you are missing that nothing of that nature, including the deal it self has officially been revealed. So what is pretty clear to you, is all based on speculation on a rumor.
Just Say No!!!
Good! That gives Apple ample time to come to their senses and back out of the deal!!
Good! That gives Apple ample time to come to their senses and back out of the deal!!
Jimmy Iovine and Tim Cook
Anyone else excited to see the working relationship Iovine and Cook will have? They appear to be such different personality types; totally opposite. Iovine has the Jobs swag albeit at a much lesser degree. He is entrepreneurial whereas Cook came from an operations background. I expect cook to let Jimmy run with the music portion of the business and I personally think it will thrive given their popularity with the younger generation.
Anyone else excited to see the working relationship Iovine and Cook will have? They appear to be such different personality types; totally opposite. Iovine has the Jobs swag albeit at a much lesser degree. He is entrepreneurial whereas Cook came from an operations background. I expect cook to let Jimmy run with the music portion of the business and I personally think it will thrive given their popularity with the younger generation.
Apple has to stay secret because of the "Osborne effect" or did you not read my previous response to you. The quality of rumors are no different than the past decade+; perhaps more magnified as Apple has gone from a dead company walking to a company to watch.
As far I'm I can tell, Apple remains very secretive for reasons I wrote about in my previous post. For all the rumors we have heard there is so much more we don't know, especially this year's product line and those mystery new products Cook spoke about.
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Please don't put words in my mouth. We've discussed this deal in previous threads deal and at no time did I say or infer that either it was a slam dunk, smart move, or that Iovine is worth $3B. I think I'm one of the very few here that isn't willing to make a knee-jerk reaction based on no definite information and waiting to hear from Apple before making any judgment.