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Even more, generate profit out of thin air rather than something tangible. I am actually amazed how we maintain unlimited growth for so long without straight up blowing the Earth Into smithereens, especially since literally everything involved to generate revenue and profit is finite.
We ARE "blowing the earth into smithereens", in what on a universal timeline is instantaneous. We just have a narcissistic view on time, so we think that a hundred years is a long time.

Did you know that longer time passed between Brontosaurus and Tyrannosaurus, than between Tyrannosaurus and humans?
 
Gaming is a huge area where they could improve. Invest in AAA game studios like Microsoft have to encourage others to jump on board as well. Adopt industry standards that make it easier for developers to port games.
I’ve been an Apple customer for over 40 years now. They’ve never understood gaming. I happen to agree with you but that’s just not who they are.

They could make a console version of Apple TV and make their own first party gaming controller and also one that transforms the phone into a handheld gaming device.
They have no interest in any of that. They’re happy to pick the low hanging “casual gaming” fruit but they’re not interested in going head to head with Xbox or PS. People, myself included, have been saying for decades now that they should buy Nintendo. It would have been a brilliant move ten+ years ago. Make all the Nintendo IP Apple exclusive. I don’t understand why they can’t get it together when it comes to gaming but I accepted long ago that if gaming is your priority, Apple is the wrong platform.

Apple silicone has the potential to change the gaming industry.
Maybe but it’s just not Apple’s goal.

Then you have Macs. There should be bigger screen sizes. There could develo even larger imacs with hinges that allow the screen to fold flat and to be used as a touchscreen with Apple Pencil for designers.
Are you new to Apple? I’m not trying to be rude but these kinds of ideas have been kicked around for decades. It’s just not Apple’s way. They want to sell you a Mac and an iPad, not a Mac that doubles as an iPad.

MacBook could also have hinges that allow them to fold completely flat and have touch screens for the same purpose.
See above.

iPads could run macOS when docked to make it all cohesive with the option to run iPad os on the go.
See above.

iPhone could have different folding form factor that could support iPads apps when unfolded.
I think this is coming. Current folding devices are still too clunky for Apple. Give it a few more years.

Street view in Apple Maps that’s integrates into CarPlay for augmented reality.
Why would anyone want that? You’re driving. You don’t need fancy eye candy augmented reality to get you where you need to go.

Apple Card services for more countries.
I think a lot of that is out of their control. They’re not a bank. They have a deal with Goldman and who knows what is required to get into more markets. I have no idea. I just know global banking is insanely complex.

The list goes on. These are just some initial ideas off the top of my head which I’d like to see.
No offense but a lot of this just sounds very un-Apple.
 
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Gaming is a huge area where they could improve. Invest in AAA game studios like Microsoft have to encourage others to jump on board as well. Adopt industry standards that make it easier for developers to port games.

They could make a console version of Apple TV and make their own first party gaming controller and also one that transforms the phone into a handheld gaming device.

Apple silicone has the potential to change the gaming industry.

Then you have Macs. There should be bigger screen sizes. There could develo even larger imacs with hinges that allow the screen to fold flat and to be used as a touchscreen with Apple Pencil for designers.

MacBook could also have hinges that allow them to fold completely flat and have touch screens for the same purpose.

iPads could run macOS when docked to make it all cohesive with the option to run iPad os on the go.

iPhone could have different folding form factor that could support iPads apps when unfolded.

Street view in Apple Maps that’s integrates into CarPlay for augmented reality.

Apple Card services for more countries.

The list goes on. These are just some initial ideas off the top of my head which I’d like to see.
Hm... Most of that is a list of me-too's, not innovation.

Nothing game-changing about getting better at games. You're just one more company making games. Apple just doesn't get the gaming market, or at least haven't yet cracked how to supply cheap gaming hardware to the masses, without sacrificing the ability to put the same hardware in expensive Macs and iPads (do keep in mind iPhone is the biggest gaming platform on the market though, just a different type of gaming).

Bigger screens is a feature, not innovation. Fold flat, you're describing Microsoft Surface Studio. Is that taking over the PC market?

Touch screen macs: That's a philosophy question, clearly Apple doesn't think touch screens belong on computers with keyboards, and neither do I. Apple wants you to buy a seperate iPad for that, which is a perfectly valid product strategy, and no less innovative than slapping a touch-screen on a computer with an OS that isn't designed for it.

Same answer in opposite direction for iPads running MacOS. Two different OS'es on the same product is not impossible, but complicated - it's a nerd solution to a non-existing problem.

iPhone folding out to iPad - again, it's a strategy decision, not a question of innovativeness. iPad is a different OS now than iOS. I still see foldable phones as a niche, and I don't see it changing anytime soon. It's a gimmick. Also, keep in mind that Apple is rarely first with a concept, but they are often first with a good version within a concept. I'm sure Apple has plenty of prototypes of folding iPhones and touch-screen Macs.

Not sure I understand your feature request regarding Street View.

Apple Card for more countries hardly count as "innovation", that is logistics.

In the meantime, Apple has been at the forefront of smartwatches, tablets, in-ear headphones, and not least environmental impact, while constantly keeping their existing products relevant, including bringing Apple Silicon to Mac.

Nothing about your list is "better" than what Apple has been doing. At best, it's a list of features where Apple went in a different direction. Which is different than being "stale".

The area where I'd like to see them improve significantly, and an area where they are trying but not really fully succeeding yet, is home control and home entertainment. That, besides gaming, is areas where they should have the potential to do something big, but somehow don't really "get" it. But it doesn't mean they aren't doing innovative work in the areas they are good at.
 
I’ve been an Apple customer for over 40 years now. They’ve never understood gaming. I happen to agree with you but that’s just not who they are.


They have no interest in any of that. They’re happy to pick the low hanging “casual gaming” fruit but they’re not interested in going head to head with Xbox or PS. People, myself included, have been saying for decades now that they should buy Nintendo. It would have been a brilliant move ten+ years ago. Make all the Nintendo IP Apple exclusive. I don’t understand why they can’t get it together when it comes to gaming but I accepted long ago that if gaming is your priority, Apple is the wrong platform.


Maybe but it’s just not Apple’s goal.


Are you new to Apple? I’m not trying to be rude but these kinds of ideas have been kicked around for decades. It’s just not Apple’s way. They want to sell you a Mac and an iPad, not a Mac that doubles as an iPad.


See above.


See above.


I think this is coming. Current folding devices are still too clunky for Apple. Give it a few more years.


Why would anyone want that? You’re driving. You don’t need fancy eye candy augmented reality to get you where you need to go.


I think a lot of that is out of their control. They’re not a bank. They have a deal with Goldman and who knows what is required to get into more markets. I have no idea. I just know global banking is insanely complex.


No offense but a lot of this just sounds very un-Apple.

It’s a shame really because gaming would give them another revenue avenue with the potential for a lot a growth.

Yeah I agree it’s not very Apple like but maybe they need a bit of a shakeup to get people interested again.
 
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Hm... Most of that is a list of me-too's, not innovation.

Nothing game-changing about getting better at games. You're just one more company making games. Apple just doesn't get the gaming market, or at least haven't yet cracked how to supply cheap gaming hardware to the masses, without sacrificing the ability to put the same hardware in expensive Macs and iPads (do keep in mind iPhone is the biggest gaming platform on the market though, just a different type of gaming).

Bigger screens is a feature, not innovation. Fold flat, you're describing Microsoft Surface Studio. Is that taking over the PC market?

Touch screen macs: That's a philosophy question, clearly Apple doesn't think touch screens belong on computers with keyboards, and neither do I. Apple wants you to buy a seperate iPad for that, which is a perfectly valid product strategy, and no less innovative than slapping a touch-screen on a computer with an OS that isn't designed for it.

Same answer in opposite direction for iPads running MacOS. Two different OS'es on the same product is not impossible, but complicated - it's a nerd solution to a non-existing problem.

iPhone folding out to iPad - again, it's a strategy decision, not a question of innovativeness. iPad is a different OS now than iOS. I still see foldable phones as a niche, and I don't see it changing anytime soon. It's a gimmick. Also, keep in mind that Apple is rarely first with a concept, but they are often first with a good version within a concept. I'm sure Apple has plenty of prototypes of folding iPhones and touch-screen Macs.

Not sure I understand your feature request regarding Street View.

Apple Card for more countries hardly count as "innovation", that is logistics.

In the meantime, Apple has been at the forefront of smartwatches, tablets, in-ear headphones, and not least environmental impact, while constantly keeping their existing products relevant, including bringing Apple Silicon to Mac.

Nothing about your list is "better" than what Apple has been doing. At best, it's a list of features where Apple went in a different direction. Which is different than being "stale".

The area where I'd like to see them improve significantly, and an area where they are trying but not really fully succeeding yet, is home control and home entertainment. That, besides gaming, is areas where they should have the potential to do something big, but somehow don't really "get" it. But it doesn't mean they aren't doing innovative work in the areas they are good at.

The thing is if you’re saying that is a list of me-too’s then you could argue anything Apple does is a me-too as well.

Smartphones existed before iPhones, smart watches existed before Apple Watch etc. It’s the fact that Apple puts their spin on it which makes people buy it. Who’s to say they can’t improve anything I mentioned above in their own Apple way?
 
It’s a shame really because gaming would give them another revenue avenue with the potential for a lot a growth.
Maybe. It could also be egg on their face. Shades of Pippin.

Going head to head in gaming with Sony and Microsoft would be a massively expensive gamble for Apple. Yes, there is potential for growth. There is also potential for massive failure and a huge waste of resources.

The real question is, what can Apple bring to the table in gaming that makes Xbox and PS fans want to jump ship? I think it would be a major uphill battle for them.

Yeah I agree it’s not very Apple like but maybe they need a bit of a shakeup to get people interested again.
They just raked in nearly $90B. I don’t know that they need shaking up. Vision Pro is going to be a big test of whether or not they still have the magic.
 
Maybe. It could also be egg on their face. Shades of Pippin.

Going head to head in gaming with Sony and Microsoft would be a massively expensive gamble for Apple. Yes, there is potential for growth. There is also potential for massive failure and a huge waste of resources.

The real question is, what can Apple bring to the table in gaming that makes Xbox and PS fans want to jump ship? I think it would be a major uphill battle for them.


They just raked in nearly $90B. I don’t know that they need shaking up. Vision Pro is going to be a big test of whether or not they still have the magic.

Sony, Microsoft and Nintendo do have hundreds of millions of portable devices in the wild that can be converted into handheld gaming consoles or the largest App Store in existence. If Apple could leverage the big gaming studios to make games for iOS that scale up to Mac OS then Apple could be onto a winner. I see that as less of a gamble than Vision Pro in my personal opinion.
 
Sony, Microsoft and Nintendo do have hundreds of millions of portable devices in the wild that can be converted into handheld gaming consoles or the largest App Store in existence. If Apple could leverage the big gaming studios to make games for iOS that scale up to Mac OS then Apple could be onto a winner. I see that as less of a gamble than Vision Pro in my personal opinion.
I disagree. What differentiates Apple in gaming? Why would gamers choose Apple? They’d have to bring some serious innovation to the market.

Apple has more portable gaming devices than all of those companies combined. It’s called the iPhone. And that’s without it being a dedicated gaming product. Getting into the console business would be a huge risk for Apple. Vision Pro is a huge gamble but it’s also something no one else is doing.
 
I'm a dyed-in-the-wool Apple fan, but even I'm feeling fatigued. I think Apple cares more about shareholders and about margins, and are too aggressive on pricing and increasingly sneaky about specs and value. Look at how the new MacBook Pro looks cheaper, but is also under-specced. Look at how 8GB RAM predominates, STILL.

Putting up prices on services like iCloud. Did they really need to go from 79p to 99p when the price of a basic iCloud account is nominal anyway? It's just to get people to register their credit card with iCloud, the 79p was nominal. It didn't need to be raised. OK, so this isn't a massive leap in cost, but it's symbolic of a great and substantial greed, a falling out of love with its customers who are increasingly just a locked-in cash-cow.

Cook has increased the value of Apple way beyond what Jobs had time to deliver, but now we're losing the soul, the heart. At the end of every keynote, Cook apes the Jobs line about Apple being at the confluence of technology and the arts. Jobs meant it, meant it from his soul: Cook is just ticking boxes.

Fortunately, he retires in 2025 or perhaps 2028, the 30th anniversary of his joining Apple.
 
Gotta say, love the image cover for this article (stacks of cash pilled in the apple opening) 😆
 
they deserve it, for the crap they sell and the crap software that came with their crap hardware and also the crap’s crappy price
 
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I think most of the hate Cook gets boils down to homophobia.
That's an interesting perspective but I'm not sure I agree. I think it's more a matter of the blind adoration many Apple afficionados have for Steve Jobs Any successor will never be capable of supplanting Steve in their minds.

As for Jony Ive, yes, he was (and still is) a design genius. But he's also the person who brought us form (beauty) before function (think exquisitely thin devices with a paucity of ports and crippled battery life).
 
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Could we see apple take action if mac sales decline next earnings call and don't improve going forward with the M3 release? M4 release with change of pricing structure across the board to entice upgrades from M1
 
I disagree. What differentiates Apple in gaming? Why would gamers choose Apple? They’d have to bring some serious innovation to the market.

Actually, they don't need "innovation" in the sense of "having 100% innovative hardware". Instead, they need a very large library of interesting games.

Which is the opposite of what they have now.

When Apple killed their 32-bit support, they needed to have a plan to either finance a portion of those games being ported to MacOS / iOS, create their own games, and / or create a separate compatibility layer, which they could even sell separately (like Crossover). Or they should have kept Bootcamp.

Instead, they have none of these things, and to make things worse, buying a game on iPadOS / iOS doesn't guarantee the game will be available 5-10 years from now on.

Now, nothing GUARANTEES a game will be available 5-10 years from now on on Windows, but Microsoft has a great track record with that. So, when I buy a PC, this huge library of paid and free games adds up into my decision. Because there's a very high chance a 20+ year game will be enjoyable today if it was good before, especially if it has good art direction (2D games tend to age better).
 
Could we see apple take action if mac sales decline next earnings call and don't improve going forward with the M3 release? M4 release with change of pricing structure across the board to entice upgrades from M1
Don't give them any ideas, or they will simply slow down your M1
 
In Denmark, there has been a strong trend towards using money for nice experiences rather than nice things such as Apple products. Keep the device another year and go to the restaurant or travel instead. That hurts device makers.

Same in the US; travel and experiences > more stuff, Apple or otherwise.

We have been putting a decent amount of money into house and property updates, though. A lot of travel, too.
 
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Lazy & uncritical assessment. I don't care if the rednecks like us or not, it doesn‘t excuse dumping Forstall & Ive and replacing them with the “design by committee” approach they’ve got in place now. Tim did his job well enough to avoid destroying Apple in the first three years, and that’s more than a lot of companies get when they lose their founder. But he did it by taking an extremely conservative approach to the product line, stripping features and cutting unit costs entirely typical of a bean counter put in charge extracting every ounce of value from a popular product line to pay gambling shareholders. Thats all fine & great for a while, chop all the features off your notebooks & ipads, cut your imac models down to 1, ditch all your accessory lines, drag ipad models across years and years w/o updates, switch to your own in-house chipsets that aren't compatible with anything, make all the enclosures cheaper & clunkier, and slap higher & higher premium pricing on it all bc you haven't yet seen correlation that you’re hemorrhaging users, but eventually you‘ve eliminated all the value from a purchase, and when the economy dips, theres no incentive to buy, you’ve milked it dry. It’s time to start offering more for peoples money, or some new product categories. I’m more interested than most in acquiring a Vision Pro, yet I have no illusions that there’ll even be a Mk.2, priced so absurdly. Tim could go at any time now and Apple will have as good a chance as any of survival, but after a decade of an ops guy, its time to get a product person back in there for a while. Then the next bean counter can capitalize on their work for another decade. None of this has anything to do with being sad & dejected that Cook married & it wasnt to me.

Very sad... in that your screed has absolutely has nothing to do with what I wrote about - which was with respect to the homophobic hate directed at Cook on MR years ago (before MR put a stop to it). Are you defending the hate that occurred here back then (and occasionally slips by today)?
 
Apple simply made M1 macs way too good to get people onto the new platform. No one needs an update every year for productivity, except the ones who really need more GPU power, like 3D artists, gamedevs.

Now they will try to get into gaming market, try to drag bearded kids (no offence, we all are) with good money on Max platform.
 
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Very sad... in that your screed has absolutely has nothing to do with what I wrote about - which was with respect to the homophobic hate directed at Cook on MR years ago (before MR put a stop to it). Are you defending the hate that occurred here back then (and occasionally slips by today)?
So you are trying to sparkle gender discussions once again or what's the point of this
 
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