I'm in two minds about this, because I believe Apple (the hardware company) has been incredibly innovative, while Apple (the software company) has been rather stale and stagnant and Apple (the services company) produces good but often mediocre products that mostly sell because of how deeply they integrate into Apple products.
The M series computers are fantastic, all things considered. The power, the power draw, the battery life etc feel unmatched at the moment. Macs have always been expensive, but my first iBook G4 cost more in absolute numbers than the M1 MBA I currently have and this doesn't even account for inflation, let alone the relative power differential between the two machines. Besides, think tablets, phones, watches or now the AVP -- Apple's hardware is usually among the best money can buy.
But, as an average consumer it increasingly feels like there's few things on the software side to actually take advantage of the power. Going back to my first iBook, moving from Windows 2000/XP to Mac OS X felt mind blowing in a way that just isn't true for Windows 10/11. The G4 was way underpowered compared to what I could have gotten in Wintel land, but it felt worth it because the software was just so much better. I now have to use Windows for work almost every day and, you know what, in some ways it's better than MacOS, in others worse, but overall it feels like a draw at best.
The iPad, equally, could be so much more, but Apple is holding itself back because why sell you one great new innovative products if they can sell you two iteratively slightly better ones.
The iPhone is becoming bigger and stronger every year, while also getting more emojis. Android is not for me, but I find the smart stuff Google is trying with photos and call assistant way more interesting than many things Apple has released recently.
I'm not predicting Apple's imminent doom btw, but to someone with modest hardware requirements the lack of innovation in the software space does stick out.