Apple's Rainbow Logo May Return to Some New Products as Early as This Year

[Rockadile]

Release a beige iMac while you're at it...

 

[smirking]

I love the old rainbow logo but I'm not sure how well it would fit with the brushed aluminium finish of their more modern products. It would be quite jarring IMO.

Yeah, I really can't see it coming back on a widespread basis. Branding is a long chain of dominoes. They can't just disturb a few dominoes and expect everything to be fine.

If it comes back, it's a special edition thing... and that'd be fun. It looks pretty good on the back of some of those iPhones.

 

[Clockworkz]

Yeah I don't think that the rainbow logo will fit too well on a MacBook but as a special edition on a beige laptop might be fun.

 

[kazmac]

I could see it as an option on some products (limited editions). Would it get me to buy another product? No.

Much improved build quality, QC, and non-reliance on internet connectivity and subscription models would get my money. All fantasy now, but...

That said, the watercolor sticker that @sracer is using is lovely.

 

[UltimateSyn]

Imagine the white/silver frosted glass back of the 11 with the rainbow logo....

 

[Justanotherfanboy]

Apple, please don’t go backwards. Thanks.

It pains me & depresses me that this comment got upvotes. =/

I'm trying to imagine in what world using a classic brand logo is somehow “going backwards”.
Hmmmm.... I can’t seem to manage it.
And I’ve got a really vivid imagination!
I guess every time Coca Cola uses their original logo on packaging they’re “going backwards”?
Jesus, it must be SUPER difficult for you to calculate their steps forwards & backwards to judge precisely where they are... sounds like a full time job for a very bored individual.

 

[code-m]

I love the old rainbow logo but I'm not sure how well it would fit with the brushed aluminium finish of their more modern products. It would be quite jarring IMO.

Nothing like nostalgia to help boost sales from the ones who are at odds with Apple’s present direction.
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That would make me buy the next iPhone instead of waiting until the 2020 version... DAMMIT APPLE!! lol

Unless your comment is taken as sarcasm, the response is no. It’s like putting lipstick on a pig, Apple is throwing everything at the wall to keep sales stable if not increase them with this move rather than decrease the price. 2020 models may also sport the rainbow Apple emblem so why bother with 2019.
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I could see it as an option on some products (limited editions). Would it get me to buy another product? No.

Much improved build quality, QC, and non-reliance on internet connectivity and subscription models would get my money. All fantasy now, but...

That said, the watercolor sticker that @sracer is using is lovely.

Not sure why Apple does not given it’s logo the pearl multi-colour finish, that striped design is dated.

 

[HiRez]

I hope we get to pick. I like the new unlit logos and I don't want that color contrast of the old logo on my space grey MBP.

You’re definitely not going to be able to choose your logo. If they change it, it’s going to be changed for everything, there will be only one. Of course there will be a lot of places online that will sell you black, gray, chrome, whatever stickers to cover if if you don’t like it.

 

[H. Flower]

How about ... something new instead, something that looks and feels premium for an expensive phone.

There’s so many different materials out there , why not exploit those to make a new statement.

 

[mixel]

Please! I’d love this! All the best computers had some sort of multi colour rainbow logo. Apple’s was great! Would be nice to see it back again, even if just as an option.

 

[tridley68]

That or glowing logo please.

Definitely I'm in for the glowing Logo on the new. I phone

 

[jonnysods]

You’re definitely not going to be able to choose your logo. If they change it, it’s going to be changed for everything, there will be only one. Of course there will be a lot of places online that will sell you black, gray, chrome, whatever stickers to cover if if you don’t like it.

Won't affect me for a while, just ordered the 2019 MBP on Friday. You're totally right though there are piles of mods on the market.

 

[Brien]

I love the old rainbow logo but I'm not sure how well it would fit with the brushed aluminium finish of their more modern products. It would be quite jarring IMO.

Maybe they’re finally done with the glass and aluminium phase?

 

[Solomani]

I like the rainbow logo. It's old school nostalgia.



And also bring back Clarus the Dogcow!!

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Maybe they’re finally done with the glass and aluminium phase?

They're done with the Jony Ives Era.