Apple's Rainbow Logo May Return to Some New Products as Early as This Year

Discussion in 'iOS Blog Discussion' started by MacRumors, Jul 16, 2019.

  1. MacRumors macrumors bot

    MacRumors

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    #1
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    Apple may be planning to reintroduce its classic rainbow logo on some of its new products as early as this year, according to a well-connected MacRumors tipster, who in turn cites a corporate Apple employee in Cupertino.

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    MacRumors concept

    We don't know which products might be involved, but the Mac would be a good candidate, as the multicolored Apple logo was used on the original Macintosh in 1984 and on many other Apple computers before and after it. iPhones and iPads could also be suitable -- perhaps special editions along the lines of (PRODUCT)RED.

    To be clear, this rumor could very well be untrue. We have elected to share it since it comes from a tipster who has longstanding connections to both Apple and related industries, but no other sources have shared similar information that we know of. And, even if true, the plans could certainly change.

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    MacRumors concept

    Apple's rainbow or "six-color" logo made its debut on the Apple II computer in 1977 and was widely used until 1998, when it began to be phased out in favor of a monochrome Apple logo similar to the one used today.

    Despite not officially using its rainbow logo in over 20 years, Apple has continued to embrace its colors over the years.

    Apple Park was recently decorated with the colors of the rainbow logo in celebration of the formal opening of Apple's new headquarters, and as a tribute to Steve Jobs. The colors were splashed on stairs, walkways, coffee cups, and even a stage with a rainbow arch used for an employee-only Lady Gaga performance.

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    Apple's departing design chief Jony Ive recently reflected on the rainbow's significance:
    Again, we do not know if this rumor is true, but our tipster is reputable enough in our opinion for us to at least share what we have heard.

    Article Link: Apple's Rainbow Logo May Return to Some New Products as Early as This Year
     
  2. yesjam macrumors 6502

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    #2
    I predict that the next "iMac" will instead be called the "Mac". And that the rainbow logo will factor into its design somehow.
     
  3. Maclver macrumors 68020

    Maclver

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    #3
    That would make me buy the next iPhone instead of waiting until the 2020 version... DAMMIT APPLE!! lol
     
  4. Veraxus macrumors newbie

    Veraxus

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  5. Wags macrumors 65816

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  6. justiny Contributor

    justiny

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    #7
    It will always be a great logo.

    Even better, bring it back in glowing form on new MacBook Pros.
     
  7. Lucamegh macrumors member

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    #8
    They keep looking back as they are unable to move forward… also they may use the old logo but they are anywhere close to the old Apple
     
  8. AngerDanger macrumors 601

    AngerDanger

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    #9
    Getting some NeXT logo vibes from the black XR w/ rainbow logo…

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  9. keysofanxiety macrumors G3

    keysofanxiety

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    #10
    I love the old rainbow logo but I'm not sure how well it would fit with the brushed aluminium finish of their more modern products. It would be quite jarring IMO.
     
  10. AppleFan91 macrumors 68000

    AppleFan91

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    #11
    The glowing logo was awesome haha.
    --- Post Merged, Jul 16, 2019 ---
    Almost bankrupt? Agreed.
     
  11. Hazmat401 macrumors regular

    Hazmat401

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    #12
    Eh.... I’m not that “loud”

    I’ll keep the boring grey or black please
     
  12. Jandalf macrumors newbie

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    #13
    I liked the rainbow. I liked it a lot, but the shown concepts? I dunno.
    Gotten to much used to the simplicity of the current design, which I favor.

    But who knows: Probably I will get used to a new rainbow design in a blink.
    But please: try something outrageous, be bold with an all new design, that I can’t think off! Just be Apple!
     
  13. miketcool macrumors 6502a

    miketcool

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  14. WiseAJ macrumors 6502

    WiseAJ

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  15. DarkCole macrumors regular

    DarkCole

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  16. AppleFan91 macrumors 68000

    AppleFan91

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    #17
    It’s not even the same colors
     
  17. ovo6 macrumors 6502a

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  18. dtrj787 macrumors regular

    dtrj787

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    #19
    just make everything matte and it will be fine.
     
  19. yesjam macrumors 6502

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    #20
    I'm picturing an all-in-one Mac desktop computer with thin bezels that include in the bottom left corner the rainbow apple logo. Would look great.
     
  20. TrenttonY macrumors 6502a

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    #21
    I imagine it is I’ll just be a special edition like the Apple Watch
     
  21. keysofanxiety macrumors G3

    keysofanxiety

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    #22
    But matte looks dull. Seems like an awful lot of work to incorporate a logo.

    Hey, it probably won't be as bad as I'm imagining. A new MBP with the colourful logo which is backlit could make it really pop, providing the colours are really vivid. The MR render is growing on me already.
     
  22. Braderunner macrumors 6502a

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  23. NickName99, Jul 16, 2019
    Last edited: Jul 16, 2019

    NickName99 macrumors 6502

    NickName99

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    #24
    It’s a great idea: taps into contemporary civil rights, taps into 80s/90s retro cool.

    It would also be entertaining to see Android phones adding rainbows to their corporate logos, then denying they were copying Apple.
     
  24. DJC631 macrumors member

    DJC631

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