I will say this a million times over.
Apple blew the mini.
The mini is a multi audience device.
Perfect for kids, travel, games, movies and as the controlling device for the toys Apple sells.
Women - this mini is easily carried in a purse and can serve as an e-reader.
Men - great for watching sports on the go, checking stats and so on.
Don’t get on the sexist high horse for the comments above this is merely saying how a man or women could use it. Yeah not every woman carrries a duffle bag but many. do. Not every guy checks stats but many do.
The mini is a great on the go device. Easily fits into a purse or backpack, the compact size lends to a functional light weight alternative, very good consumption device for all age groups, great remote for ATV or home theater, can be used for light productivity, FaceTime, e-reader and surfer.
I hope they keep it and give it wireless charging. This will make for an awesome control panel for home automation where it could be mounted in an affordable frame and attached to a wall.
Surely not a phone replacement but it could easily be more popularized if the various target audiences were shown what it could do for them.