A slightly random comment:
Could smaller iPhones now only be the preserve of ‘well-off’ people?
Let me explain.
There’s a general mass market preference for bigger phones, as video, the web, insta etc obviously looks better on it.
This coupled with the forthcoming Apple TV video and apple news subscription services (which will both look better on larger screens) means that apple has no market or strategic imperative to launch a mass-market new smaller phone.
However there are some people who prefer their phones to be smaller (you suspect that Jony Ive is one of them) and that they’re in the minority (however there will be enough of them to justify making a phone of that size).
If so, that’s ok, Apple will always have one ‘smaller’ phone in their line up that they’d rather that most people don’t buy - so they’ll price it accordingly.
Could smaller iPhones now only be the preserve of ‘well-off’ people?
Let me explain.
There’s a general mass market preference for bigger phones, as video, the web, insta etc obviously looks better on it.
This coupled with the forthcoming Apple TV video and apple news subscription services (which will both look better on larger screens) means that apple has no market or strategic imperative to launch a mass-market new smaller phone.
However there are some people who prefer their phones to be smaller (you suspect that Jony Ive is one of them) and that they’re in the minority (however there will be enough of them to justify making a phone of that size).
If so, that’s ok, Apple will always have one ‘smaller’ phone in their line up that they’d rather that most people don’t buy - so they’ll price it accordingly.