the MacRumors article's title, and, in the end, its conclusion is wrong.
there is no future for "computing" at an individual level. that was clear in the early 2000's. duh.
there is a future in establishing a marketing strategy based on how powerful your device is, in various screen sizes and equipped with the best user input for that device's dimensions.
if this is not the case, then apple's decision to invest in 100's of billions of dollars its chip engineering development capability was in fact rather a short term strategy.
apple has not even scratched the surface of the microsoft behemoth's hold on corporate infrastructure.
the only thing the article gets almost right, but doesnt even understand, is that apple doesn't want to only be a force in providing services, it has clearly made a decision to be a content aggregator and content creator. that part has only been developed during the past two years.
if you want to describe content creation and a service, go ahead, but it is a different business model than what would be called a "services" model.
these past two years of apple content creation attempts have failed.
measure how far amazon is on this front.
bringing into this mix any mention of Ahrendts is bizarre. and tries to add some kind of proof to its conclusions.
she was fired because she was costing the company too much money for her value and the value of her ideas, at a time when apple's retail sales have fallen due to a delusional pricing strategy that failed. the stores are overcrowded messes. there is not a lack of customers.
