Apple continuously is able to beat expectations.. Pretty much every time. No disputing that. Still have serious questions in regards to the direction of the company, however. I have pretty disappointed in their product launches over the last 18 months.. There seems to be a fundamental shift in the how the company is operating in regards to prioritizing incremental improvements over substantial innovation.
I disagree, i don't think there has been any incremental updates in the last 18 months.
Force Touch on iPhone 6s, brand new tech never done before! Totally new internals and 50% increases in performance. Hardly incremental!
Haptic clicking on macbook pro, thin macbook keyboard and design, tiered battery tech! all these are massive internal upgrades.
Apple watch, not my thing but new and not incremental.
Apple tv, apps, new interface, new remote, total redesign and potential to compete with consoles!
Apple pay, apple music, loads of new services again not incremental updates.
Apple pencil, iPad pro, you could argue this is incremental but a stylus is totally new and has features even professional styluses lack.
Whole new product categories on the way with apple car seeming like a reality with all the rumours to back it up.
I really think you are totally wrong.