Apple's Regular Mac Base RAM Boosts Ended When Tim Cook Took Over

[HVDynamo]

Not entirely true. I have 192GB of RAM on my M2 Ultra system and was able to regularly reproduce a bug with Davinci Resolve where I was doing the most basic of edits on a 1080p video caused red memory pressure.

I don’t think that changes anything I said though. Yes some bugs can cause issues like that to happen no matter what, but then that’s not a good representation of the issue In that one case. It’s just a bug that should be fixed.

 

[oink_oink]

Further evidence of what most already know--that Cook is a rather contemptible money-grubber who systematically and deliberately bakes planned obsolescence into his products.

It is gratifying to see that Cook's Vision Pro and "Fine Woven" products are a BIG FLOP! More please!

 

[sw1tcher]

iPhone 14 upped the memory to 6GB/128GB storage

You know what else iPhone 14 did? Reuse previous A-generation chips.

there's a lot of nuance into pricing such as reusing designs, camera modules, screens, removing included accessories, making packaging smaller, etc to save on budget to allow for more room in other areas in the product so these comparison are pointless. to say XYZ device did one particular thing, therefore ABC device should be able to do the exact thing and ignore everything else about the product is ridiculous lmao

I'm aware the iPhone 14 reused the previous A-series chip (from the iPhone 13 Pro and 13 Pro Max), not from the iPhone 12... just like how the iPhone 15 reused the A-series chip from the iPhone 14 Pro and 14 Pro Max.

The point is shouldn't the iPhone 15 (or even the iPhone 14) have a higher starting price than the iPhone 12 due to improved A-series chip, more memory, and more storage? Based on your explanation of rising memory prices...

DRAM and NAND flash prices are definitely rising, analyst says

Prices of DRAM modules and PC SSDs are almost certain to rise as big customers are agreeing to higher prices for flash and DRAM chips.

www.pcworld.com

[News] Samsung NAND Flash Prices Reportedly Set to Increase by 20% | TrendForce Insights

According to a report by the South Korean news outlet The Chosun Daily, Samsung Electronics' memory business has managed to endure the market downturn...

www.trendforce.com

[News] Market Anticipates a 50% Price Surge for NAND Flash in Short-Term | TrendForce Insights

After a rebound from the decline in NAND prices, the current quotations still show a gap from reaching the breakeven point for suppliers such as Samsu...

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[News] Chinese Clients Accept Price Hikes, DRAM Prices Rise for Three Consecutive Months | TrendForce Insights

DRAM prices have risen for three consecutive months, a trend attributed to Chinese clients accepting the price hike requests from memory manufacturers...

www.trendforce.com

and unified memory architecture, the answer should be yes. But it doesn't.

there's a lot of nuance into pricing such as reusing designs, camera modules, screens, removing included accessories, making packaging smaller, etc to save on budget to allow for more room in other areas in the product so these comparison are pointless. to say XYZ device did one particular thing, therefore ABC device should be able to do the exact thing and ignore everything else about the product is ridiculous lmao

Apple reuses the same design, camera modules, and screens on MacBooks more often/for longer than they do on iPhones. Yet, same 8GB memory for years and years and years.

New MacBook Air and MacBook Pro Still Have 720p Camera, But Apple Promises Better Quality From M1

During today's event where Apple unveiled the new MacBook Air and MacBook Pro models, there was a mention of a new image signal processor for the camera, which brings some improvements to camera quality. Apple did not, however, add new camera hardware to the two machines, and the technical...

forums.macrumors.com

Camera quality, especially in the MacBook Air, has been something that Mac owners have complained about for years now. Apple has gone through many generations of the MacBook Air without adding any new camera hardware.

 

[Joshuaorange]

They also would be fine with an intel Celeron, doesn't mean it is ok to charge over $1000 for it.

Actually they can charge whatever they want for anything, just like it’s ok for you not to buy it. Do you go around telling every business what they should charge for things?

 

[MonkeySpank158]

For my uses, the M1 MacBook Air base model (8GB RAM, 256 GB Storage) was absolutely fine. I loved that little guy. I upgraded to an M1 Pro MBP 16" model (16GB, 512GB) simply for a larger screen to work on, since I WFH and dont always want to sit at my desk to work, hence the need/want for a bigger screen. But honestly, the base model M1 Air suited me just fine. Granted, I dont do video or graphic editing or anything super intensive, but I would be willing to bet that there are quite a bit of people similar to me. So honestly, I dont see the fuss. If somebody needs more, they will pay for more, but I believe most users really will be fine with 8GB of RAM with the Apple SoC. I can understand people maybe wanting a bigger hard drive, but for me I pay for extra cloud storage, and save everything there so I can easily access it from my phone, iPad, or MB.

 

[ric22]

It's also been a while since they updated base storage

This. 👍🏼 I find the storage situation more offensive considering how incredibly cheap storage is to buy in bulk. Remarkably cheap! But then there will always be someone that pops up with the tired "well I don't use that much anyway, so I don't want the amount to increase and push the price I pay up." 🤦‍♂️🤦‍♂️🤦‍♂️

 

[Unami]

It's pretty safe to say that macs will also get a baseline RAM update soon. That's one thing where I hope AI will succeed - by needing more RAM.

Maybe this will even affect storage and Apple will be forced to offer something more price-adequate as well.

 

[mac-hummer]

WHAT GRAPH? my 8 GB Mac Mini didn't render no graph....
oh... finally.. that graph!!!

 

[Oblivious.Robot]

Tim has penny pinched the consumers dry with every trick in the book, and now that there isn’t anymore of Steve’s vision board to copy from, we’re getting cancellation from car projects to great tech with no usage AVP failing.

Hopefully he announces his retirement before the stock bleeds quicker than it ever rose.

 

[BrianM_CAN]

I work for a place that is completely fine with the majority of their purchased computers only coming with 8 GB of ram, and 256 GB storage... but those are specific one app usage systems for exhibit purposes, and even the largest storage usage is about 50 GB for over 98% of the systems used for these.

For our staff systems in the past 6 years (since it became an option in the MacBook Air in 2018), we always order with minimum 16 GB of ram, and it's getting more and more rare that 256 GB is enough storage for even the light usage users. It really is time to at least change the ram to 16 GB to start. And with such a rich system for creating content (GarageBand & iMovie being included for example), 512 GB should be the minimum.

(We have close to 150 systems for exhibits vs about 25 for staff, so we are one of the rare cases where it likely saves us money having that 8/256 option instead of Apple likely charging slightly more if they made the change to a 16/512 base model, I'd still rather they bump up the minimum)

 

[bradman83]

Let’s not forget that the GPU eats up some of that 8GB, so you probably have closer to 6GB for the system.

Congratulations, you bought into Apples marketing. The RAM chips are the same. Yes, the RAM is faster because it is placed close to the CPU making it easier to clock faster without errors on the signal lines. But it's still the same memory chips at the end of the day. The Unified bit is just that it's placed on the same package as the CPU. That's it. It's "unified" with the CPU. Faster RAM is better, but faster RAM does not make up for lack in capacity.

The "Unified" in Unified Memory is actually that the GPU and CPU can work out of the same memory pool. This is different than the shared memory on Intel Macs and Windows based systems where an integrated GPU would slice off a section of system memory to use as VRAM (effectively reducing your available system memory).

Let's say you're running a GPU-accelerated filter on an image in Photoshop. In a traditional setup the image data would have to be copied into VRAM, the action applied, and copied back into system memory. That doesn't happen under unified memory, the data stays in one place and both the CPU, GPU, and NPU can work on it at the same time.

So under Apple Silicon the concept of VRAM is completely different; the majority of the memory pool can technically be VRAM but it can simultaneously be system RAM if the data occupying that space is utilized by both the CPU and GPU. In a traditional setup the GPU is constrained by whatever VRAM is available to it.

Now to be clear unified memory is mostly a speed advantage - not having to copy data between memory pools speeds up operations - and less of a capacity efficiency advantage. Is there some efficiency? Sure, but it's not going to be enough to be earth shattering and its certainly not enough to support Apple's claim that 8GB on Apple Silicon is equivalent to 16GB on Windows. 8GB will still get chewed up by a large multi-layer file in Photoshop.

 

[Asbow]

Apple doesn't use DDR RAM anymore. M series computers use unified memory which typically = twice the performance of DDR. That's something that Apple explained at the release of the original M1 but tech sites still like to pretend that unified memory and DDR memory are the same thing.

Apple does use DDR. It uses LPDDR5. Unified is just an Apple marketing term for dynamic memory allocation. It can allocate banks to both the CPU and GPU. The Intel Core 5s that Apple used system memory for the GPU except it wasn’t dynamic. The RAM Apple uses doesn’t hold a candle to GDDR6 which the PS5 and XBox use.

 

[Populus]

Apple does use DDR. It uses LPDDR5. Unified is just an Apple marketing term for dynamic memory allocation. It can allocate banks to both the CPU and GPU. The Intel Core 5s that Apple used system memory for the GPU except it wasn’t dynamic. The RAM Apple uses doesn’t hold a candle to GDDR6 which the PS5 and XBox use.

Talking about LPDDR6 RAM… when do you expect Apple to jump into that memory type? M4? M5? M6?

 

[Jamie0003]

or...you know... a more sensible reason: plenty of consumers became fine with the base ram

and the fact that unified memory costs more than standard memory to implement

and you know...combatting sky rocketing prices...

and flash storage became fast enough for swap....

and so on..

but go ahead, write confirmation bias so that we can feel good about hating on Tim Cook, mr David Schaub

Lmao orrrrrr….apple are tight arses

 

[jz0309]

Discussed ad nauseam …
but mission accomplished: clicks

 

[aParkerMusic]

Could it be because the RAM capacity increase over time is also logarithmic until it completely stops? This is a basic example of where you'd use a logarithmic scale. If you'd use a normal scale the line would basically be flat and then shoot straight up in 2011, then continue flat again.

---

There is no denying that continuing the growth rate as it was prior to 2011 would have been nonsensical... However, it completely grinding to a halt is equally stupid, especially for the prices Apple charges. The 8GB options do not exist to be actually usable, they're just there for the marketing. Most high-end phones have long ago surpassed Apple's baseline RAM capacity, which is genuinely ridiculous (on both sides, to be entirely honest) and now that even the iPhone is catching up to it, it really is time for Apple to scratch themselves behind the ears here. Most of its competitors no longer offer 8 GB variants of their high-end devices anymore either (and hell, they usually have separate VRAM too). 8GB is just not acceptable anymore.

All the people happily using Macs with 8GB of RAM would disagree with you that they are not usable.

 

[mrhick01]

I'll say it:

Tim Cook generating millions of computers with only 8GB of RAM that can't be upgraded makes Apple the biggest polluter of e-waste on the planet.

It is indefensible.

Where's the evidence that these products are being thrown away and turning up in African landfills?

Apple does have a program where they take in old hardware to be dismantled, right?

 

[trip1ex]

So you don’t have a valid argument against what I said then. If you weren’t being sarcastic, then your post is simply wrong.

I don't need an argument against it because I don't disagree there is 1 pc game that has a problem with 8gb of RAM.

You however don't understand what you replied to and have chosen to remain that way.

 

[Love-hate 🍏 relationship]

how in the hell do we get people defending a company like we're talking about their moms ?

 

[AND411]

The desperation to blame Tim Cook for everything is strong here

It's strange that nothing changed with the 8 GB after he took over as CEO.

 

[trip1ex]

RAM share among Steam Users from March 2024

8gb 45%
16gb 35%


I had 16gb in my gaming pc in ~2011 when Sandy Bridge (Intel cpus) came out. Yet 45% of Steam users have only 8gb RAM. Ram use has plateaued. Whether you desire Apple to sell you more RAM for less money or not.

 

[coolfactor]

8GB serves me very well on my daily driver. The trend of wanting "more more more" is dangerous in itself.

 

[coolfactor]

It's strange that nothing changed with the 8 GB after he took over as CEO.

Now that I take a second look, that's actually crazy! 8GB is RAM has always felt like double what was needed, for basic needs. My 2013 MacBook Air only had 4GB, and that lasted me 8 years, and still runs well enough today. My current 2021 MacBook Air has 8GB and it's more than enough for my daily needs.

Maybe 8GB is the sweet spot for the base model, and to raise that arbitrarily would just be a waste for many customers.

 

[DavidSchaub]

Just to be clear.

I couldn't ignore the correlation to Tim Cook being CEO, but I absolutely respect Tim Cook.

I think he is exceptionally good at his job, and I'm sure he has ample proof that his decisions have been very good for Apple and have made Apple a ton of money.

While I personally feel that Apple should use its resources to grow the Mac market by being more competitive and I think Apple should either: increase the base SKU RAM (12GB would been a big improvement) or decrease their margins on their "8GB more RAM" BTO upgrade; I cannot say that Apple or Tim cook has done anything wrong.

As with all things, there are always tradeoffs.

 

[1129846]

What dishonest graphs. Why is the X-Axis logarithmic? 🤦🏻‍♂️

It not so dishonest as ram tends to jump in doubling ammounts due to the base 2 nature of computers.

If anything it shows what type of mind set Tim has that matches is business background. It is a way to increase money and it was a super easy way to get away with it.