Apple's Reorganization Goes Deeper Than Just Who's In Charge

Discussion in ' News Discussion' started by MacRumors, Oct 30, 2012.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Former Apple employee Matt Drance has an interesting take on yesterday's executive shakeup at Apple. He notes that the new division of responsibilities across three top executives is a sea change from how Apple has traditionally operated.
    Instead of separating products into different teams, Tim Cook has now divided responsibility for completing products across three separate divisions, each headed by a long-time Apple executive. All three divisions will be required to work together in order to finish and ship anything, necessitating increased collaboration and perhaps consistency across the company.

    Om Malik has another take on why Apple's products -- in particular those in Scott Forstall's charge -- have faltered a bit in the past few years: releasing a product based on a schedule, rather than releasing it when it's finished.
    Article Link: Apple's Reorganization Goes Deeper Than Just Who's In Charge
  2. maccompatible macrumors 6502

    Mar 26, 2012
    This is really no surprise about the poor quality based on a time schedule.

    I am excited to see the future "consistent" products, though!
  3. NutsNGum macrumors 68030


    Jul 30, 2010
    Glasgow, Scotland
  4. nick_elt macrumors 68000


    Oct 28, 2011
    Hope there is noticeable change to ios. Then I might go back. Love apple, ios not so much anymore. It was the the greatest only 2 years ago.
  5. arcite macrumors 6502a


    Sep 6, 2009
    Cairo, trapped in a pyramid with my iphone
    Keep the management tight and focused. With apples huge war chest, good times ahead!

  6. leman macrumors G3

    Oct 14, 2008
    I am very pleased about these new developments and I look forward to see what the new 'power core' will come up with.
  7. STiNG Operation macrumors 6502a

    STiNG Operation

    Aug 15, 2012
    The Zoo
    Ive is like :apple:'s bull dog lol at least from the picture. It will be a good change though!
  8. Macinva macrumors 6502


    May 15, 2007
    Should be interesting to see what shakes out with the new alignment. I personally don't have any problems with any of my Apple stuff or iOS, but I always welcome change for the good.
  9. macfacts macrumors 68030


    Oct 7, 2012
    Apple could have had more time to work on iOS6 maps but Apple was too proud of itself. Apple still had access to the google maps data till next year and could have kept the old maps app and introduced ios6 maps as beta.
  10. Risco macrumors 68000


    Jul 22, 2010
    United Kingdom
    I get the feeling that Steve Jobs had some kind of deal in place that meant Tim Cook was not able to make any major changes in staff and organisation until a year after his death.
  11. slrandall macrumors 6502

    Jun 15, 2011
    I'm actually pretty excited by all of this.

    Eddy seems to be a very competent guy, and I'd expect some stable, consistent upgrades to Maps, Siri, and iCloud in the next 12 months that'll make them real, usable services.

    Craig is the one that makes me the most nervous. We've had all this "Back to the Mac" stuff for a while now, taking iOS features that people love and bringing them to OS X. I'd like to see some stuff from OS X make its way into iOS. Even as a stolen product, Android is starting to look really full-featured compared to iOS. As someone who would like to get a tablet, but can't go without UI features like multiple desktops and OS X applications like Mathematica and Xcode, I'm apprehensive but hopeful about the future of both iOS and OS X.

    Does anything need to be said about Jony? The buck stops with him on all design now. That's fantastic news.
  12. NOV macrumors 6502


    Mar 27, 2004
    The Netherlands
    A product should only be released when it's more or less finished (I agree that's debatable, but time-driven release is absurd). I always wondered why a Beta version of Siri saw the day of light. If I remember well Jobs was still around when that happened.
  13. mbh macrumors 6502

    Jul 18, 2002
    Design by Ive.
  14. nxent macrumors 6502

    Nov 7, 2004
    The most radical changes since job's departure. It'll be interesting to see the types of products apple releases and their quality here on out. I agree that ios is in need of a facelift.
  15. Wang Foolio macrumors regular

    Jan 11, 2010
    Thank God he said arrow to the back; I don't think I could handle any more Skyrim memes ;)
  16. achtung! macrumors regular

    Aug 21, 2005
  17. taxiapple macrumors regular

    Jun 9, 2009
    No question Ives is a genuis, but it does seen to me that some of the products lately have followed form over function.

    Examples; thin & light phone but with poor battery life, imac...super thin if looking from the side, but no optical drive, non expandable ram, ect.
  18. WillGonz macrumors member

    Sep 15, 2005
  19. kdarling macrumors P6


    Jun 9, 2007
    First university coding class = 47 years ago
    At first glance, I'm torn about this.

    It reminds me a bit of what's happened to Microsoft:

    • Releasing products after years of wandering development, instead of sticking to a schedule.

    • Using one design chief across all products, resulting in throwing out great ideas like the Courier tablet in favor of Metro.
  20. Lotso macrumors 6502


    Jul 21, 2010
    OC, California
    At that point he didn't have any responsibility at the company, he was just and adviser. I remember in the Biography that it said Tim Cook demonstrated Siri to Steve while he was still in bed. I doubt Steve had any input into when it was released.
  21. w00master macrumors 65816

    Jul 18, 2002
    Best news I've heard in a while in regards to Apple.
  22. chairguru22 macrumors 6502a

    May 31, 2006
    that time-based release schedule theory makes a lot of sense. any company in general should be making a releasing products when they are ready.

    fwiw though, I don't think Siri and Maps are bad at all.
  23. Joe-Diver macrumors 6502


    Aug 2, 2009
    Maps was a serious black starts at the top; wonder how far downhill it will eventually roll?
  24. doelcm82 macrumors 68040


    Feb 11, 2012
    Florida, USA
    And of course we will complain bitterly that Apple doesn't care about us, the users, when we don't get the updated products on the schedule we've come to expect:

    New iPads ALWAYS come in the Spring! It's been that way for as long as I can remember (back to 2010, that is). How dare they refresh it after only seven months! We iPad 3 buyers deserve a full year of having the latest and the greatest. And the Mac Pro needs to be refreshed NOW, whether it's ready or not.

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