Apple's Revenue Per Store Visitor Hits Record High

Discussion in ' News Discussion' started by MacRumors, May 20, 2013.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple's retail stores have been ranked as the U.S. retail chain with the highest sales per square foot for a number of years and according to a new report from Asymco's Horace Dediu, the company also outranks competitors when it comes to revenue per visitor, hitting a record high of $57.60 per visitor in the first quarter of 2013.

    Apple experienced a seven percent growth in visitors during the quarter, leading to an average of $13 million in revenue per Apple Store, which is the highest it has been during a non-holiday quarter.

    During its Q2 financial results call, Apple reported a total of $43.6 billion in revenue with $5.2 billion in retail, up 19% from the previous quarter.

    Apple gets an average of 250,000 visitors per store per quarter, up from approximately 170,000 visitors per quarter in 2010. In recent years, the company has been focusing on building new Apple Stores across the globe and expanding existing stores to increase available square footage. Apple plans to open 30 new retail stores in fiscal 2013 and remodel 20.


    Article Link: Apple's Revenue Per Store Visitor Hits Record High
  2. Walter White macrumors regular

    May 19, 2013
  3. GenesisST macrumors 68000


    Jan 23, 2006
    Where I live
    Perhaps I don't get it, but I'd rather get my Apple products from the online store than to set foot in these hipster infested stores... #mysanthropy
  4. Koulie macrumors regular


    May 19, 2013
    Melbourne, Australia
    We are all guilty for this. Most definitely doomed.
  5. Ryth macrumors 65816

    Apr 21, 2011
  6. Patriot24 macrumors 68030


    Dec 29, 2010
    It is just like college. Some people exclaim how great living on campus is because of the "experience". Others eschew it and live without it.

    To each their own, but judging by the sales numbers, a lot of people like going to the stores.
  7. xionxiox macrumors regular


    Jul 20, 2010
    That comment had hipster undertones. ;)
  8. foodog macrumors 6502a


    Sep 6, 2006
    Atlanta, GA
    You may want to check the source on your signature. You know what Abe Lincoln said, "You can't trust stuff you read on the Internet." - 1861
  9. ArtOfWarfare macrumors 604


    Nov 26, 2007
    I like seeing things in person before buying them, so I understand the desire to buy in store.

    Often I buy at my Best Buy instead of my Apple store though, given that Best Buy is a lot closer (10 minutes away vs. 50 minutes away) and that the staff:customer ratio is generally much higher at my Best Buy than at Apple (although Apple tends to manage the crowds pretty well and move people pretty quickly.)
  10. nicmr macrumors newbie

    Dec 17, 2012
    I wonder if they counted the burglaries as revenue :D
  11. macFanDave macrumors 6502a

    Apr 14, 2003
    Danger! Does not compute!

    Data not consistent with Wall Street narrative!

    Possible sources of error:
    1) Wall Street invents narrative on selective interpretation of data mixed with fantasy to drive price in desired direction.
    2) Actual data in this story must be false.

    The impeccable integrity of Wall Street operators under the watchful eye of the Federal Government regulators makes option 1) impossible, so 2) is the only viable option.
  12. Small White Car macrumors G4

    Small White Car

    Aug 29, 2006
    Washington DC
    That's old world thinking.

    I used to buy all my Macs online. I wanted them customized and, come on, they're heavy. Why lug it to my car by myself?

    But Apple's profits are shifting to iOS. I've since bought 7 iPhones, 3 iPads, and an iPod Touch in an Apple store. Why would I wait to have it shipped? It's there, just buy it!

    So while the Macs I bought always used to cost more than what I spend on iPads, my personal "what I spend in the store" number has skyrocketed.
  13. ericinboston macrumors 68000

    Jan 13, 2008
    Who are the Apple competitors that this survey cites?

    It's not very surprising Apple has a high $ sale per square foot...when 90% that Apple sells is $299 and higher...probably the average Apple purchase is $800 or more.

    The only Apple product under $150 is the iPod nano for $80. The only other stuff under $150 is 3rd party accessories. Not to mention that Apple has pretty popular brand these days.

    I really don't see the point of this survey. It's basically stating the obvious.
  14. cclloyd macrumors 68000


    Oct 26, 2011
    Alpha Centauri A
    My dad contributed to that by walking out of there alone with over $4k in electronics.
  15. Mac Fly (film) macrumors 65816

    Mac Fly (film)

    Feb 12, 2006
  16. Carouser macrumors 65816

    Feb 1, 2010
    It's not sales per square foot, nor is it average sale either (and you seem to have confused the two). It's sales per visitor (note, not the amount spent per customer). Hope that clears up your misunderstanding.
  17. ka-spot macrumors 6502a

    May 23, 2012
    Sofia, Bulgaria
  18. lilo777 macrumors 603

    Nov 25, 2009
    That's because of the overpriced Apple accessories.
  19. gnasher729 macrumors P6


    Nov 25, 2005
    Having expensive items to sell doesn't do it. You also have to actually _sell_ the stuff.

    As usual, lilo tries to put a negative spin on things, and again, she fails.

    If Apple products were overpriced, sales wouldn't be high, they would be low. Because people don't buy overpriced things. Common sense: If it is overpriced, I don't buy it.
  20. LagunaSol macrumors 601


    Apr 3, 2003
    I finally ended up in a city that allowed me my first Microsoft Store visit. Remarkably similar to the Apple stores (surprise!) except for one critical aspect: the number of customers roaming the space. :p
  21. Carouser macrumors 65816

    Feb 1, 2010
    Which is why Apple's high sales per visitor is even more startling.

    "Expensive Apple accessories" would explain this only if visitors were forced to buy them, but of course they are not, so such an explanation is ridiculous.
  22. LagunaSol macrumors 601


    Apr 3, 2003
    Yep, a simple economics concept the haters simply cannot - or refuse to - understand.
  23. Solomani macrumors 68030


    Sep 25, 2012

    Definitely Doomed! But it will make Safari run snappier.... because this is something Steve Jobs would never do!
  24. RenoG macrumors 65816

    Oct 7, 2010
    You'd think folks have something personal to gain the way they are always looking to bash the guy on top no matter how much sense the report/ survey makes or how compelling findings are. Humans can be so puzzling sometimes.

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