I don’t know about others, but a 20% price increase to bringing good paying jobs to the US isn’t a bad concept. You’re talking $200 on an iPhone that will last you 3-4 years. It beats the heck out of fast food companies raising their wages because they no longer hire just high schoolers and the elderly anymore.
The major problem isn't the price hike, it's that the US simply doesn't have the infrastructure at this point to support an operation like Apple's iPhone manufacturing. They've got the equivalent of a large city dedicated entirely to iPhone production. Literally
hundreds of thousands of workers all in the same city, all working for the same company. Not to mention the hundreds of smaller companies (and all their employees) feeding fresh parts/subassemblies in every day.
A quick search suggests Apple made 240
million iPhones in 2021. If you figure a 5-day work week (typical in the US), that would be about
900 thousand brand new iPhones having to roll off the assembly line
every weekday - 900k today, another 900k the tomorrow, and the next day, and the next... And, all that work requires people doing skilled detail manual work to very high tolerances, sitting at a workbench for 8 hours a day.
The US doesn't have hundreds of thousands of people willing and able to do that kind of work
all in the same place at this point. So, you'd have to pick a county somewhere and turn it into Apple County, and build the factories (and all the infrastructure/logistics for all the materials/subassemblies coming in and all the boxes/pallets of phones going out, and all the roads/freeways, and probably a large airport), and then get tens/hundreds of thousands of workers to move there...
and build houses/apartments for these tens/hundreds of thousands of workers. And all the stores and restaurants and gas stations and all the other support infrastructure that those tens/hundreds of thousands of workers will need and expect. (Yes, there are plenty of places where you might find
thousands of people willing to do the work - not all of them will be capable of doing it, and still, "thousands" is a drop in the bucket compared to what's needed - it'd take practically building up a new dedicated city.)
I suspect that when Apple finally does move manufacturing back to the US in large scale, it won't resemble the manufacturing they're doing in China - it'll be
highly automated - tons of very advanced robots (that can do the work 24/7 with very fine tolerances, without ever losing focus or making a mistake), with a much smaller number of human employees to watch over the machines, keeping them running and monitoring quality. It won't be the "100k new American jobs!" that one contingent expects (the reason some are arguing for the move), and it will
also raise prices substantially, because everything is more expensive here.
Neither one of these approaches will/can happen soon. I do hope Apple is very actively working on something in this regard. The whole world would be safer to be less beholden to China for manufacturing.