Apple's September 15 Event Page Includes Morphing AR Logo

[MacRumors]

Apple this morning announced a digital-only event that will be held on Tuesday, September 15, and if you view the event webpage on an iPhone, you can tap on the logo to open up Apple's Safari AR viewer, to see the logo morph and change in real-time in the real world.

Just open up the event site on an iPhone or iPad and tap right on the logo to open up the AR version. The graphic Apple is using for the event morphs from an Apple logo to the date and back again.

https://twitter.com/x/status/1303359490989850625

Apple often creates fun graphical experiences for its events. In the past, it has done an October iPad event where it created dozens of different Apple logos, and people often look to event art designs to seek out signs of what to expect when it comes to announcements.

Apple's September events have historically focused on the iPhone, but rumors indicate that the September 15 event will instead see the unveiling of the Apple Watch Series 6 and new iPad models rather than the iPhone 12 lineup, which is expected to be announced later.

Article Link: Apple's September 15 Event Page Includes Morphing AR Logo

 

[Marlon DLTH :)]

Apple Glasses? Or at least I hope that means something cool for AR.

 

[4jasontv]

OMG. You see the shadow cast from the light above? MACS ARE GETTING BLU-RAY!

 

[TheYayAreaLiving 🎗️]

This is just amazing! Can't wait till next Tuesday.

 

[polee]

Will there be a blue iPhone Pro? Hope it won't be too expensive.

 

[Magp13s43ver]

This has to be LIDAR.

 

[12643]

I don’t really see AR as a “killer” feature in phones. Dropping the LiDAR and focusing on a full, non pared down 5G experience in all models, would have been a better route, IMO.

 

[rmoliv]

That is hinting at LiDAR.

 

[jlocker]

Or is this the start of Apple Glasses?

 

[dogslobber]

Still wasting money on this AR nonsense? Really, waste of shareholder's money.

 

[ArrayDecay]

Damn. Well, I can stop hitting refresh on the Apple site. See you next Tuesday! 🤪

 

[CalMin]

3D Lidar Painting with Apple Pencil

 

[KPOM]

I don’t really see AR as a “killer” feature in phones. Dropping the LiDAR and focusing on a full, non pared down 5G experience in all models, would have been a better route, IMO.

From the rumors, it appears that they will all get sub-6GHz 5G, which is by far the most prevalent right now. The mmWave 5G networks have sparse coverage even in major cities.

 

[Chefclean]

I will look forward to this day with a great exuberance.

 

[magicschoolbus]

Just give me iOS 14!

 

[Colourblindkid]

Hoping for some software updates today though.

 

[MrTemple]

I don’t really see AR as a “killer” feature in phones. Dropping the LiDAR and focusing on a full, non pared down 5G experience in all models, would have been a better route, IMO.

It's not. It's a novelty on phones.

It's the killer feature on Apple Glasses.

But they need it to be FANTASTIC at launch. And for that they need an entire ecosystem of internal and 3rd party expertise with the novelty that it is on phones.

 

[jlocker]

Wonder if they are ready for the launch of Big Sur and those are waves crashing on the shore

 

[topdrawer]

yes. we need more AR. people can't get enough of it.

 

[Carlos Titin]

Is it me or Prosser is completely annoying? I am so glad he was wrong. Such an arrogant... i would bitchslap him in the name of our Tim!

 

[JM]

Don't forget that hidden "air"

 

[mnsportsgeek]

Think we'll be lucky enough to get an iPhone by the end of the month or are all models pushed to October?

 

[hlfway2anywhere]

Omg we’re getting the super useful and intuitive S-pen AR doodle feature! 😂😂 /s

 

[Appleman3546]

AR likely indicates an iPhone, but the question is when will it release...Apple could always open up preorders for an October release

 

[jlocker]

The ecosystem will be 1. The AR glasses with be your display monitor. 2. A powerful iPhones will be the brains of the system and 3. The Apple Watch will be the pointing device and interface to the world and the environment around you.