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Apple this morning announced a digital-only event that will be held on Tuesday, September 15, and if you view the event webpage on an iPhone, you can tap on the logo to open up Apple's Safari AR viewer, to see the logo morph and change in real-time in the real world.

applelogoar.jpg

Just open up the event site on an iPhone or iPad and tap right on the logo to open up the AR version. The graphic Apple is using for the event morphs from an Apple logo to the date and back again.


Apple often creates fun graphical experiences for its events. In the past, it has done an October iPad event where it created dozens of different Apple logos, and people often look to event art designs to seek out signs of what to expect when it comes to announcements.

Apple's September events have historically focused on the iPhone, but rumors indicate that the September 15 event will instead see the unveiling of the Apple Watch Series 6 and new iPad models rather than the iPhone 12 lineup, which is expected to be announced later.

Article Link: Apple's September 15 Event Page Includes Morphing AR Logo
 
Last edited:

12643

macrumors member
Jul 5, 2018
56
416
I don’t really see AR as a “killer” feature in phones. Dropping the LiDAR and focusing on a full, non pared down 5G experience in all models, would have been a better route, IMO.
 

KPOM

macrumors P6
Oct 23, 2010
16,536
5,445
I don’t really see AR as a “killer” feature in phones. Dropping the LiDAR and focusing on a full, non pared down 5G experience in all models, would have been a better route, IMO.
From the rumors, it appears that they will all get sub-6GHz 5G, which is by far the most prevalent right now. The mmWave 5G networks have sparse coverage even in major cities.
 

MrTemple

macrumors 6502
Jun 11, 2013
270
651
Canadian Pacific North Wilderness
I don’t really see AR as a “killer” feature in phones. Dropping the LiDAR and focusing on a full, non pared down 5G experience in all models, would have been a better route, IMO.

It's not. It's a novelty on phones.

It's the killer feature on Apple Glasses.

But they need it to be FANTASTIC at launch. And for that they need an entire ecosystem of internal and 3rd party expertise with the novelty that it is on phones.
 

Carlos Titin

macrumors newbie
Sep 8, 2020
2
0
Is it me or Prosser is completely annoying? I am so glad he was wrong. Such an arrogant... i would bitchslap him in the name of our Tim!
 

mnsportsgeek

macrumors 68040
Feb 24, 2009
3,214
3,947
Think we'll be lucky enough to get an iPhone by the end of the month or are all models pushed to October?
 

Appleman3546

macrumors 6502
May 13, 2019
338
632
AR likely indicates an iPhone, but the question is when will it release...Apple could always open up preorders for an October release
 
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