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Apple's Share of Computer Sales Surpasses 10% in U.S.

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Apple's U.S. Market Share Trend: 1Q06-3Q10 (Gartner)

Research firm Gartner today issued a preliminary report detailing U.S. and worldwide PC shipments for the third quarter of 2010, showing sales growth of Apple's Mac product outpacing that of the industry as a whole and showing Apple surpassing 10% share of the market.
Apple had another strong quarter. Increasing traffic to Apple, associated with the iPad release (iPads are not included in Gartner's PC shipment statistics), as well as iMac and Mac Pro refreshes, contributed to the growth.
According to Gartner's report, Apple placed fourth among U.S. computer shipments with a 10.4% market share on unit growth of 13.7% over the year-ago quarter. The performance fell just short of Acer's third place showing at 10.5% and was up from the previous quarter's 9.8% and from 9.3% in the year-ago quarter.



Gartner's Preliminary U.S. PC Vendor Unit Shipment Estimates for 3Q10 (Thousands of Units)

Overall, Gartner saw only a 2.2% gain in U.S. PC shipments over the year-ago quarter, citing weakness in consumer PC demand fostered in part by the iPad delaying planned PC purchases.
"Media tablet hype around devices such as the iPad has also affected consumer notebook growth by delaying some PC purchases, especially in the U.S. consumer market. Media tablets don't replace primary PCs, but they affect PC purchases in many ways," Ms. Kitagawa said. "At this stage, hype around media tablets has led consumers and the channels to take a 'wait and see' approach to buying a new device."
Despite Apple's strong performance in the U.S., the company was unable to break into the top five computer manufacturers on a worldwide basis, where Asus and Toshiba battled over the fourth and fifth spots at 5.4% and 5.3% shares respectively.

Article Link: Apple's Share of Computer Sales Surpasses 10% in U.S.
 

lilj4425

macrumors 6502a
Apr 26, 2007
575
136
Good to see Apple increase market share. Proves 90% of people living in this country and the rest of the world are still dumber than a rock though.
 
Comment

juliuspierpont

macrumors member
May 11, 2007
35
1
Good to see Apple increase market share. Proves 90% of people living in this country and the rest of the world are still dumber than a rock though.

And this statement supports what many Windows users think of those of us who use Macs. Nice job getting the trash talking jump started there.
 
Comment

CrackedButter

macrumors 68040
Jan 15, 2003
3,221
0
51st State of America
Apple had another strong quarter. Increasing traffic to Apple, associated with the iPad release (iPads are not included in Gartner's PC shipment statistics), as well as iMac and Mac Pro refreshes, contributed to the growth.

Yet.
 
Comment

elppa

macrumors 68040
Nov 26, 2003
3,232
114
What do they count as a PC?

Does it include:
- Netbooks?
- Windows Home Server?
- Small Business Servers?
 
Comment

PowerGamerX

macrumors 6502a
Aug 9, 2009
673
1
lilj4425 said:
Good to see Apple increase market share. Proves 90% of people living in this country and the rest of the world are still dumber than a rock though.

Sigh...Here we go again *grabs pan*

 
Comment

maflynn

Contributor
Staff member
May 3, 2009
67,140
34,261
Boston
Nice,

Apple seems to be firing on all cylinders lately. Its good to see that people are still buying Macs and given the October 20th event, it looks like apple isn't quite ready to give up on it as well :)
 
Comment

saxon48

macrumors 6502a
Jun 14, 2010
872
90
Barad-dûr
This story, on top of the earlier news about next Wednesday's event makes for a solid day. Rock on Apple!
 
Comment

rdowns

macrumors Penryn
Jul 11, 2003
27,397
12,512
Apple had another strong quarter. Increasing traffic to Apple, associated with the iPad release (iPads are not included in Gartner's PC shipment statistics), as well as iMac and Mac Pro refreshes, contributed to the growth.

Yet.


I assume netbooks are included in Dell's, HP's etc. numbers.
 
Comment

johnnymg

macrumors 65816
Nov 16, 2008
1,316
6
This news is fitting as aapl set a new ATH today!

Congrats to Apple users and congrats to aapl holders. :D

JohnG
 
Comment

Jeremy1026

macrumors 68020
Nov 3, 2007
2,210
1,013
Apple gets no love each holiday season. Their market share takes a sharp market drop in each Q4.
 
Comment

Eddyisgreat

macrumors 601
Oct 24, 2007
4,851
1
k guies this is it!
this is when black hats FINALLY get interested in writing some serious malware for 10.6(.5) man oh man. I can already feel it. My boxes are getting taken over one by one . dang guys what ever happened to security through obscurity :mad: that's the only thing keeping us safe AND IT'S GOIN DOWN THE DRAIN!11!!!!

x.x
 
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aristotle

macrumors 68000
Mar 13, 2007
1,768
5
Canada
What do they count as a PC?

Does it include:
- Netbooks?
- Windows Home Server?
- Small Business Servers?
All of those as well as POS (Point of Sale), Corporate desktops, Internet cafe kiosks, other random kiosk PCs and other industrial installations.

This is why these statistics are largely meaningless. If they were to only look at home computer sales then Apple would be much higher.
 
Comment

aristotle

macrumors 68000
Mar 13, 2007
1,768
5
Canada
I didn't read the entire report, but I would guess from this that this includes netbooks and iPads as well -

"Large deals in the enterprise and government sectors drove PC sales in the quarter. In the consumer market, replacement demand for primary PCs, both desktop and large-size mobile PCs, has continued to grow since the beginning of 2010."
It does "NOT" include iPads.
 
Comment

backinblack875

macrumors 6502a
Aug 23, 2010
613
46
USA
I didn't read the entire report, but I would guess from this that this includes netbooks and iPads, not servers -

"Large deals in the enterprise and government sectors drove PC sales in the quarter. In the consumer market, replacement demand for primary PCs, both desktop and large-size mobile PCs, has continued to grow since the beginning of 2010."

no article specifically says ipads not included.... presumably netbooks are tho which is lame
 
Comment

jimi78

macrumors regular
Jun 15, 2010
216
39
Carlsbad, CA
this is only hardware though, right?

the list looks like it is only saying Apple hardware out there is at 10% market share correct? the actual market share for OS X should still be in the sub 10% range right?
 
Comment

Ochyandkaren

macrumors 6502
Apr 3, 2010
357
0
Lisbon
And this statement supports what many Windows users think of those of us who use Macs. Nice job getting the trash talking jump started there.

Like saying your football team is better than of the other guy?


So Windows users are all lovely toward Apple customers?
Yes, i understand you!
But also understand juliuspierpont.
Ignorant journalists are the worst people spreading wrong myth about the Mac, and Mac users.

Apple aesthetic and invisibility is the main setback.
 
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