Who's denying that there's competition? Of course there is. But you're making it sound like apple is being destroyed by the competition solely because of their marketshare. I assure you they are not.
If Toyota was the only car manufacturer in the world and sold only two cars they would have 100% marketshare among car owners. If Honda came along and sold one car, Toyotas market share would (crash, plummet, fall, insert your own verb here) to 66%!!!! The horror! That doesn't automatically mean Toyota is failing nor does it mean Honda is better.
While it could mean that, you can't draw that conclusion from one metric, especially not such a flimsy one. If hyundai sold a car, omg, Toyota is now at 50%, when will the bleeding stop??
More people still own ipads than any other tablet device. Fact.
With Apple Of course it's marketshare is going to go down as more competitors enter the market. That's common sense, I don't need an analyst to tell me that.
But in Apple's case is that leading to fewer sales, less revenue or imminent bankruptcy? No it is not and anyone who tries to say it is is wholly misinformed or just in denial.
No one is talking about bankruptcy. Read this link for what's going on. Apple is not doomed. But they have peaked.
Apple: A Few Signs Of Trouble http://seekingalpha.com/article/1607762?source=ansh $AAPL